ID Media

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Transcript of ID Media

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We @ ID

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IDFan

s

Ad

vert

ise

rs

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HOW DO WE MAKE MONEY?

ID Partnership ProgramAdvertisers

55% will pay extra for services & products from companies committed to positive social impact.

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NOT ANOTHER NEWS CHANNEL?!

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The News Genre

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Source: comScore Media Matrix

NEWS ON THE INTERNET

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ID Market Survey

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METHODOLOGY

PHASE 1:Observations

PHASE 2:Interviews

PHASE 3:Persona - UX

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RESULTSDIGITAL DNA

Short-form videos

Light weight interactions

Content that respects

platforms

Product design

Shareability

JOURNALISTIC DNA

The Restaurant Vs. Food Truck

Producer’s Voice Vs. Consumer Identity

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RESTAURANT VS. FOOD TRUCK

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IDENTITY

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TENT POLE PROJECTS

Examples: An attempt to observe and record the diversity of Indian culture in different parts of India

• India is the 2nd Largest number of Facebook users

• 500 years worth of YouTube videos are watched daily on Facebook.

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TENT POLE PROJECT

Examples: An attempt to enlighten and engage audience on various social issues.

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Next Step

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