ID Media
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Transcript of ID Media
We @ ID
IDFan
s
Ad
vert
ise
rs
HOW DO WE MAKE MONEY?
ID Partnership ProgramAdvertisers
55% will pay extra for services & products from companies committed to positive social impact.
NOT ANOTHER NEWS CHANNEL?!
The News Genre
Source: comScore Media Matrix
NEWS ON THE INTERNET
ID Market Survey
METHODOLOGY
PHASE 1:Observations
PHASE 2:Interviews
PHASE 3:Persona - UX
RESULTSDIGITAL DNA
Short-form videos
Light weight interactions
Content that respects
platforms
Product design
Shareability
JOURNALISTIC DNA
The Restaurant Vs. Food Truck
Producer’s Voice Vs. Consumer Identity
RESTAURANT VS. FOOD TRUCK
IDENTITY
TENT POLE PROJECTS
Examples: An attempt to observe and record the diversity of Indian culture in different parts of India
• India is the 2nd Largest number of Facebook users
• 500 years worth of YouTube videos are watched daily on Facebook.
TENT POLE PROJECT
Examples: An attempt to enlighten and engage audience on various social issues.
Next Step