THE BEST OF BOTH WORLDS.

MISSION STATEMENT

MARKETING PLAN

LOGO DESIGN

STYLE BOARD

STATIONARY

STOREFRONT

PRODUCT

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MERCHANDISE

APPAREL

FULL PAGE AD

WEBSITE DESIGN

OUTDOOR ADVERTISING

TABLE OF CONTENTS

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MISSION STATEMENT

Icy Spirits provides premium ice cream and

sorbets made with the highest quality liqueurs. We

strive to be the best naturally flavored ice cream

mingled with alcohol giving you the best exotic

cocktail dessert in town. Our specialty is focused

on ice cream flavors and liquors in combinations

that are both familiar and surprising to produce all

kinds of flavors from childhood favorites to modern

adult-only avant-garde desserts. Icy Spirits seeks

to maintain a sleek, tasty, and inviting atmosphere

for its target audience : trendy and affluent people.

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The ice cream is infused with alcohol content of 12%. Providing you the best premium liquiors but not limited

to Vodka, Tequila, Gin, Brandy, Rum, Coconut Rum, Khaluah, and more. Icy Spirits ice cream will carry a variety

of flavors including vanilla, lemon, mango sorbet, lemon, coconut, and many more. Icy Spirits will have a brand

personality that is sleek, sophisticated, yet inviting and tasty. The color scheme portrays a modern and clean

look that links back to our target demographic of trendy and affluent people in Los Angeles, CA. The Icy Spirits

mark is an iconic graphic of an ice scream scoop on top of a martini glass. The martini signifies high quality

vodka. Therefore, it is used to position Icy Spirits in the market as an expensive brand. The typography of the

logo is Chalet, which links back to the trendy and avant-garde American demographic that it tries to reach.

PRODUCT DESIGNIcy Spirits packaged products that can be purchased will be carried in plastic cylinder containers.

OUTDOOR ADVERTISINGOur out of home advertising will carry out billboards in the entertainment busy areas of Los Angeles, CA

PRINT ADSWe will insert print advertising in the most read and respected magazines: Los Angeles Magazine, and GQ, and Esquire Magazine.

ONLINEOur online campaign will be in social media and personal website. Icy Spirits will be involved with the community through Twitter, Facebook, and Pinterest.

MARKETING PLAN

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LOGO DESIGN

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STYLE BOARD

CHALET LONDON NINETEEN SEVENTYAa Cc Dd Ee Ff Gg Hh Ii

ChaletParisNineteenSixtyAb Bb Cc Dd Ee Ff Gg Hh Ii

C : 64M : 1Y : 0 K : 0

C : 0M : 0Y : 0 K : 100

C : 64M : 1Y : 0 K : 0

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STATIONARY

1254 Whilshire Blvd. West Hollywood, CA 90038

P.O Box 1234West Hollywood, CA 90038

1254 Sunset Blvd. West Hollywood, CA 90036www.icyspirits.com

P: (323) 801-8745M: (323) 801-2035E: hello@icyspirits.com

1254 Sunset Blvd. West Hollywood, CA 90038

P: (323) 801-8745 M: (323) 801-8745www.icyspirits.com

hello@icyspirits.com

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STOREFRONT

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OFFERINGS

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MERCHANDISE

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APPAREL

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PRINT ADS

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WEBSITE

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OUTDOOR ADVERTISING

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OUTDOOR ADVERTISING

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Created by Yuranni Contreras