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Transcript of Ictmarch2009
ICT Conference 2009ICT Conference 2009
Asia as a Source of Asia as a Source of InnovationInnovationAngus M RobinsonAngus M Robinson
Executive Director, Australia-Taiwan Business Executive Director, Australia-Taiwan Business CouncilCouncil
31 March 200931 March 2009
Reality Check No 1 Reality Check No 1 Sustaining Australian Myths about Sustaining Australian Myths about
InnovationInnovation We are the world’s greatest inventors! Australia generates huge benefits from public R&D spend
on hi-tech industries – which KPI??? Aussies are world leaders in telecommunications! Our resources industry will sustain our economy
indefinitely! Australians are amongst the hardest workers in the world!
Our ‘mind-set’ as a bulk commodity supplier crowds out Our ‘mind-set’ as a bulk commodity supplier crowds out opportunities for innovation in the ICT industry.opportunities for innovation in the ICT industry.
Reality Check No 2 Reality Check No 2 Australian- Owned Australian- Owned Global Global Hi- Tech BrandsHi- Tech Brands
20002000 Mincom Resmed Cochlear
20082008 Resmed Cochlear
“The Asia region is amazed at the wealth of engineering talent we have in Australia and the massive amount of R&D expertise that is tied up in our research institutions. Can’t understand how we have not been able to capitalise on this competitive knowledge base - THE ENVY OF THE ASIAN REGION! A window of opportunity, perhaps 3 to 5 years at the most, before this gap is closed by China”
Source: An informed Asian electronics industry Source: An informed Asian electronics industry observer commenting on the ‘Big Country’, 2004observer commenting on the ‘Big Country’, 2004
Confronting Reality No 1
“The biggest shock is yet to come – that’s when the centre of technological innovation starts to move to China”
“In five to 10 years time, the biggest issue will the biggest issue will be how do companies around the world get be how do companies around the world get access to the technology being developed in access to the technology being developed in ChinaChina”
Source: Jack Perkowski, Chairman and CEO, ASIMCO Source: Jack Perkowski, Chairman and CEO, ASIMCO TechnologiesTechnologies,, 22 February 200622 February 2006
Confronting Reality No 2Confronting Reality No 2
Reality Check No 3 Reality Check No 3 Australian ICT Industry R&D Capability Australian ICT Industry R&D Capability
DecimatedDecimated About 100 research and development positions will be made About 100 research and development positions will be made
redundant at technology group NEC Australia, redundant at technology group NEC Australia, Australia’s largest Australia’s largest ICT R&D provider.ICT R&D provider.
Japan made a decision to recallJapan made a decision to recall the R&D that they had the R&D that they had outsourced;outsourced; part of that included a team in Victoria, who were part of that included a team in Victoria, who were focused on mobile technology.focused on mobile technology.
The company will be adopting new internal structures based on The company will be adopting new internal structures based on enhancing productivity, and enhancing productivity, and will be developing new products will be developing new products based on cloud-computingbased on cloud-computing..
26 March 200926 March 2009
What is Needed to Enhance Value What is Needed to Enhance Value from Advanced Technologiesfrom Advanced Technologies
Higher Added-Higher Added-value and Lower value and Lower
ReplacementReplacement
PRODUCT PRODUCT REALISATION REALISATION CENTRECENTRE
Marketing
BrandInnovation
DesignR&D
R&D/Innovation R&D/Innovation CentreCentre
Value CreationValue Creation
Standardization
AddeAddeddValueValue
Value-added ChainValue-added Chain
Global Logistic Global Logistic CentreCentre
Logistic
AssemblyManufacture
Source: III, TaiwanSource: III, Taiwan
Australian ICT industryAustralian ICT industry- our only competitive advantage- our only competitive advantage
“ “ Innovative engineering skills which can Innovative engineering skills which can integrate and adaptintegrate and adapt technologies sourced technologies sourced locally/globally with field knowledge to locally/globally with field knowledge to QUICKLY meet niche market opportunitiesQUICKLY meet niche market opportunities initially locally and then overseas”initially locally and then overseas”
Angus M RobinsonAngus M Robinson
Australia - ‘Greater China Region’ Australia - ‘Greater China Region’ ICT IndustryICT Industry FocusFocus
ChinaChina
TaiwanTaiwan
Hong KongHong Kong
USAUSA
JapanJapanKoreaKorea
SingaporeSingapore
Underpinned by the Underpinned by the Government’s support of Government’s support of industry-led initiatives industry-led initiatives linked to mechanisms such linked to mechanisms such as the as the Australia-Taiwan Australia-Taiwan Strategic Framework Strategic Framework Agreement (ATSFA) and Agreement (ATSFA) and bilateral FTAs (USA, bilateral FTAs (USA, Singapore, Thailand etc) Singapore, Thailand etc) for the mutual for the mutual development of the ICT development of the ICT industriesindustries
Other World Other World MarketsMarkets
ASEANASEANcountriescountries
IndiaIndia
NewNewZealandZealand
Australia - ‘Greater China’ Engagement Australia - ‘Greater China’ Engagement FocusFocus
AustraliaAustralia
ChinaChina
TaiwanTaiwan
Hong Kong
USAUSA
JapanJapanKoreaKorea
IndiaIndiaASEANASEAN
Underpinned by Government support e.g. Underpinned by Government support e.g. Global Opportunities Program linked to linked to mechanisms such as the mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) for Australia-Taiwan Strategic Framework Agreement (ATSFA) for the ICT industries.the ICT industries.
Australia’s electronics industry game Australia’s electronics industry game plan?plan?
MassMassManufactureManufacture
Commercialise & DistributeCommercialise & Distribute
CommercialiseCommercialise
IdentifyIdentifyMarketMarket
SourceSourceComp.Comp.
CapabilitiCapabilitieses
Design, developDesign, develop & integrate& integrate
Recognising Emerging Recognising Emerging Opportunities – Automotive Opportunities – Automotive
TelematicsTelematics““Automotive Automotive Telematics Telematics combines combines computing and wireless computing and wireless telecommunications technologiestelecommunications technologies to to provide the capability to effectively provide the capability to effectively convey information over networksconvey information over networks, to , to improve government, business, and improve government, business, and consumer services”consumer services”
AutomotiveAutomotive Telematics – the Six Cs of Telematics – the Six Cs of Technology ConvergenceTechnology Convergence
CComputingomputing CCommunicationsommunications CConsumer Electronicsonsumer Electronics
CCarar CContentontent CChannelhannel
Why Automotive Telematics?Why Automotive Telematics? Existing auto manufacturing and ICT industry
capabilities Develop ‘value-add’ products and services to ‘value-add’ products and services to
match identified opportunitiesmatch identified opportunities Application of automotive telematics can
reduce vehicle emissions
AutomotiveAutomotive Telematics Telematics
Global market of US$122.4 billion (2004)
Just producing 2% of global market2% of global market will generate as much export dollars as current levels of the entire electronics industry exports i.e. $2.5 billion
Neither the Bracks or Cutler reviews focused on this or Neither the Bracks or Cutler reviews focused on this or other like opportunities!!other like opportunities!!
From Traditional Car to From Traditional Car to Smart CarSmart Carand ITS Systemand ITS System
1980 1990 2000 2005 2010 2020
Computer Control Substitution• Control of mechanical/electrical systems: Engine, power-train, chassis, interior and other functions• First basic functions Then improved performance And then new functionality
TelematicsTelematics• Applications using 2-way communication & location detection• Safety/security, real-time navig’n, content access, entertainment
X-by-Wire System• Replace mechanical-hydraulics with electronic systems• Steer-by-wire, brake-by-wire, throttle-by-wire
Smart Car• Advanced functions using sensors & computer power• Driver assist and active safety functions
Intelligent Transport Systems (ITS)• IT communication• Traffic Management, advanced highways
Source : TRG,IEK/ITRI, Taiwan ( 2005/08)
ATS Signature ProjectATS Signature Project“Automotive Telematics”“Automotive Telematics”
ATS Signature ProjectATS Signature Project Turn by turn directions to a required destination Real-time monitoring of traffic congestion Real-time roadside camera images Nearby car park locations, availability and prices Emergency features e.g. SOS assistance, vehicle alarm
monitoring and crash detection Ability to check tollway balance High-value alerts e.g. traffic alerts, car service
reminders, fuel pricing and weather alerts Home control systemsHome control systems
‘‘AT Signature’ Vehicle – mark 2AT Signature’ Vehicle – mark 2
Brand positioning:Brand positioning: “ “AT Signature – Safe, Smart, Connected”AT Signature – Safe, Smart, Connected” Embedded systemEmbedded system and and aftermarket aftermarket
models considered models considered Other projects under consideration Other projects under consideration
include include fleet performance systemsfleet performance systems, , traffic traffic congestion probescongestion probes, , optimised emergency optimised emergency vehicle telematicsvehicle telematics
Main Office 1
Main Office 2Remote Office
HomeHome
IP-PBX
PBXPSTN IP Mobile
IP Centrex
Mobile Worker
Connected Delivered Services,Connected Delivered Services,“Networked Consumer”“Networked Consumer”
Source: Telstra Corporation
AutomobileAutomobile
VehicleVehicle
R&DPlant
Dealer/Service Center
NISSAN DB
CRM
VRM
DSRCfor ITS
DataBroadcastCellular Phone
& Wireless LAN
Services provided by an Services provided by an Automotive Telematics EcosystemAutomotive Telematics Ecosystem
Intranet
Better way of customer care and marketing
-Fleet Management- Second Hand
Market
Social Responsibility
Main Office
Main OfficeRemote Office
Home
PBX
PSTN
IP
IP Centrex
Mobile Worker& Consumer
Mobile
Existing Connected WorldTelematics
Front-end
Internet
Source: Telstra (amended)
IP-PBX
Safety & Security
PSAP
Telematics Ecosystem in Telematics Ecosystem in TaiwanTaiwan
GPSGPRS/3GBluetooth
DAB/DTV
Vehicular Telematics Platform
Mobile Comm. Access Network
Telematics Service Provider
Telematics Service Providers
• Vehicular Information Register• GPS Navigation• Wireless Communication• Diagnostics• Vehicular Electronics• Travel Log
Localization /Tracking
Diagnostics andMaintenance
Internet
Production/Sale/Maintenance System
Data Centre
Secure Transaction
Call Center
Digital Content
ITS Center
Travel Agents
Service Stations
Customer Service
Financial Service
Auto Makers
Rentals
Insurance
Car Sales
Digital Content
After Market
Source : IEK/ITRI ( 2005/08)
Telematics 2.0 Telematics 2.0 Next generation information services for the networked car will offer a new level of “rich user experiences”, embracing the following technology trends: Penetration of ICT technologies into the car. Expansion of digital network in each country. Advancements of Web 2.0 related internet
technologies.
Australia- TaiwanAustralia- Taiwan Strategic Framework AgreementStrategic Framework Agreement ‘Creating New Industries Together’‘Creating New Industries Together’
Partnership and collaboration:Partnership and collaboration:
1.1. Technology Research and Product Technology Research and Product DevelopmentDevelopment
2.2. High Value Added ICT ManufacturingHigh Value Added ICT Manufacturing 3.3. Strategic Alliances Strategic Alliances 4.4. Investment CollaborationInvestment Collaboration 5.5. Trade FacilitationTrade Facilitation
A Template to SucceedA Template to Succeed Australia needs measurable, high level, wealth creating
strategic goals not just a focus on productivity and employment not just a focus on productivity and employment changes. changes.
Research and development geared to ‘market facing’‘market facing’ needs. Continuous focus on upskilling and educating.upskilling and educating. Commercialisation of technologies to create new products and
services for global markets. Strategic focus on industrialisation industrialisation to create new industriescreate new industries e.g.
telematics, medical devices etc, not more ‘cottage industries’. Create the environment for the emergence of new globally emergence of new globally
branded hi-tech companies.branded hi-tech companies.
Some ICT Opportunities for Australia in Asia
RFIDs – logistics related to agricultureRFIDs – logistics related to agriculture eHealth and medical deviceseHealth and medical devices biophotonicsbiophotonics ICTs related to biotechnologyICTs related to biotechnology embedded systems - electronicsembedded systems - electronics ICT linkages to green technologies, particularly PVsICT linkages to green technologies, particularly PVs WiMAX and other wireless technologiesWiMAX and other wireless technologies digital communications and infrastructuredigital communications and infrastructure automotive telematics and ITSautomotive telematics and ITS
Contact DetailsContact Details
www.atbc.asn.auwww.atbc.asn.au
email: [email protected]: [email protected]
tel: 0418 488 340tel: 0418 488 340