ICTF 2013 Event Report

8/13/2019 ICTF 2013 Event Report

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The only dedicated and internationally recognised

Coffee & Tea Expo in the Middle East2013

SHOW REPORT

The International Coffee & Tea Festival 2013 set a

for the regions coffee & tea industry

The 5th edition opened the floodgates for specialty coffee and tea in the region and raised the bar of appreciation and service.

fresher precedence

The main headline was the gracious visit by theRuler of Dubai and Vice President of the UAE,HH Sheikh Mohammed bin Rashid Al Maktoumalong with the Crown Prince of Dubai, HH SheikhHamdan bin Mohammed bin Rashid Al Maktoum,

both of whom visited the show and interactedwith many of the exhibiting companies.

The royal visit accurately reflected the supportfrom the UAE administration towards the regionscaf landscape, in turn, validating the showsmission of advancing our coffee & tea industry tothe next level and paving the way for much moresustainable business practices.

The Royal Visit

We are thrilled with the tremendous response we received at theInternational Coffee & Tea Festival this year which is an accurate reflectionof the huge potential that the Middle East hospitality market presents.Our high quality of tea products from Germany were very well received at the showand our stall was inundated with trade visitors shortly after opening.

This event showed us that people in the Middle East are now willing to spend more money on a variety of tea blends. We have developed somepromising contacts at the show and we look forward to converting the valuable business leads into clients in the following weeks.

Markus Zbinden

Bellis General Trading LLC

Over 6,500 visitors attended ICTF 2013, tasted some of the bestcoffees and teas available in the market today and witnessed

truly groundbreaking equipment that was

exclusively unveiled at the event

From existing and aspiring caf owners, HORECA and hospitality professionals, F&B buyers and specifiers, to general

consumers who are beginning to demand a better cup.

Visitor Profile

ICTF 2013 kicked off on November 6th at one of Dubais most

prominent hospitality venues, the Meydan IMAX Gallery.

Following 4 days of extensive trade & business interaction,

hosting of the UAE Barista and Latte Art Championships and

SCAA training, ICTF brought an extremely advantageous coffee & tea

showcase to a triumphant close on November 9th.

Germany


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SHOW REPORT

The show hosted local and internationalcompanies offering innovative and quality-driven

products and equipment that truly push theboundaries of specialty Coffee and Tea.

Visitors browsed through a range of stimulatingcoffee and tea displays, engaged with

exhibitors and discovered a range of brandsnew to the region.

The Trade Floor

This was the zone for coffee lovers to sample some of the mostpremium coffees that are new to the region all in their purest form,prepared with cutting edge brewing methods and state of the artcoffee machines that push the specialty limits and add anew dimension to craft espresso.

This coffee bar was a hit among visitors and exhibitors alike andsuccessfully served its purpose in showcasing, educating andwow-ing the palate of visitors.

The World Coffee Championships(National Level)

The Judges The Winners

Advocated by the Specialty Coffee Association ofAmerica (SCAA) and licensed by World Coffee Events(WCE), the National UAE Barista and UAE Latte ArtChampionships embody the highest competitionlevel, calling attention to excellence in thepreparation of coffee, celebrating the Barista professionand pairing science with the art of serving great coffee.

These Championships are the primary pathway for the UAE to have representation at the World-levelChampionships with the winner having the opportunity to represent the UAE at the following yearsWorld Barista Championship

World Barista Championship (WBC) Certified GuestJudges convened from various parts of the world todeliberate on the taste, cleanliness, technical skilland overall efficiency and presentation of theespressos, cappuccinos and signature beveragesprepared and served by contestants within their15 min performance time.

SHOWHEADLINERS

Mr. Kushal Balami, from rawCoffee won the Barista Championtitle and with it, the honour toto represent the UAE at the next World Barista Championshipin Italy in 2014.

"We strongly support ICTF for giving a strong voice to the specialty segment of the hot beverageindustry in the Middle East, and provide a business-intensive platform to coffee and tea distributorsto promote themselves. ICTF and the organiser's personal approach and initiative to raise awareness ofspecialty tea in this region is truely evident and by collaborating with the show, we are hoping to open up

pathways for increased trade opportunities and enhance the standard of the industry in the future."

A close runner-upand a first-time participant at the Barista

Championship wasArmiel Alkuino, from La Marquisewho delivered an excellent performance.

The Espresso + Brew Bar

Sri Lankan Tea Board

The winning title of the UAE Latte Art Championship

2013 went to Nouman Qureshifrom IconsCoffee who consistently created and servedoutstanding Latte Art designs to the judges duringthe competition.

Ranjith Abeykoon


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SHOW REPORT

The event hosted the region's first ever coffee roastingworkshops with internationally recognised certifications

6 workshops in the art of craft roasting, green coffee grading,decaffeination and coffee brewing led by industry acclaimed

experts and SCAA certified instructors from USA.

The SCAACoffee Training Sessions

is a one-stop destination for all facets of coffee,tea and specialty caf products, equipment and services in the Middle East.

It attracts industry professionals from GCC territories, the Levant region,North and South Africa, Central Asia, Iran, and the Indian sub-continent.

Exhibiting at ICTF was a phenomenal success for us this year. The show is very popularand heavily attended by the HORECA, F&B and hospitality professionals from acrossthe Middle East. We met a large number of people who discovered Attibassi atthe show followed by an influx of enquiries from supply chain officials. Our participationat the Intl Coffee & Tea Festival wasinstrumental for Attibassi and we tremendously lookforward to participating next year as well.

Ararat InternationalSean Vanian

Italy

Probat WerkeJens Roelofs

Germany

Boon CoffeeOrit Mohammed

UAE

Synesso Inc.Mark Barnett

USA

Etiket Tea & Coffee TradingRoman Wehbe

Russia

Exhibiting at the ICTF 2013 played a pivotal role in our business development and sales effortsfor this year. The event gives us a very effective platform through which we are able to promote our brand in theArab world and create fresh new sales channels for our products. The show was very well organised and introducedus to quality B2B visitors from the HORECA and hospitality sector who

were pleased to learn more on what we can offer them.t was also an honour to have HH Sheikh Mohammedvisit the show this year as his presence showed strongsupport for the coffee & tea fraternity in this region.

We are very pleased with the outcome of our participation at the International Coffee & TeaFestival. Synesso was successfully launched within the Middle East region at this showwhich truly showcased excellence in an industry-relevant format. Our sponsorshipat this event proved to be a worthy investment in our eyes, with our espresso machinesattracting the attention of many who seek to advance their coffee services above all elsecurrently available in the market. We have established various business leads throughthe event and we look forward to being involved once again in the 2014 edition.

If you are in the coffee and tea business,participating at this event is very essential.It was a good opportunity to meet peoplein the industry, both locals and UAE residents.

We very much enjoyed participating at the ICTF this year and received a high footfall of coffeeprofessionals and coffee lovers who were interested in knowing more about our products. We are veryconfident that we would be able to translate the business leads we have secured at this show into loyal customersin the future. We will be showcasing our products at the ICTF next year as well, as we believe that a consistentassociation with the show will significantly add to our long-term marketing efforts in this region.

THE EXHIBITOR EXPERIENCE

The


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SHOW REPORT

We look forward to seeing you next year

at the Sixth edition of the

International Coffee & Tea Festival

from 12th to 15th November 2014.

For more information and for stand bookings, please visit

www.coffeeteafest.com

ICTF 2013 Event Report

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