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ICT Market Report 2017/18

ICT Market Report 2017/18 © EITO in collaboration with IDC

Imprint Publisher

Bitkom Research GmbH Albrechtstraße 10 | 10117 Berlin

Register of companies: Amtsgericht Charlottenburg HRB 87370 BManaging Director: Dr. Axel PolsP +49.30.27576-560F +49.30.27576-51560www.bitkom-research.de

EITO SponsorsDeutsche Telekom AG

With the support of:European Commission, DG Connect, DG GROW

Research PartnersThe report has been jointly prepared by IDC and the EITO Task Force on the basis of the information available as of May 2017.

EITO Task ForceJean-Benoit Charles (AGORIA) | Patrick Slaets (AGORIA) | Antonio Cimorra (AMETIC) Valerica Dragomir (ANIS) | Tiziano Rognone (ANITEC) | Axel Pols (Chairman, Bitkom e.V.) Andreas Fier (Deutsche Telekom AG) | Wolfgang Mueller (Deutsche Telekom AG) Darren Perera (DIGITALEUROPE) | Dana Eleftheriadou (EU Commission) Balázs Zörényi (EU Commission) | Anna Armengol-Torío (EU Commission) Yannis Sirros (SEPE) | Myriam Vassiliadou (SEPE) Pierre Muckly (SWICO) | Loïc Rivière (TECH IN FRANCE)

EITO Project ManagementFranz Grimm (Bitkom Research) | Bettina Mütze (Bitkom Research)

Layout and GraphicsMichaela Meyer (Bitkom Research) | Kea Schwandt (Bitkom e.V.)

Cover© Dennis Kummer – unsplash.com

Copyright noteText, data, and tables/figures included in the EITO reports are subject to copyright law and must not be published without written permission of Bitkom Research. All excerpts of text, data, tables and figures rightfully used by third parties shall mention in a manner clearly visible for the reader the source of the publication and the year of appearance. If you wish to quote from this report, please provide us with a sample of the intended use of the information by e-mail to service@eito.com. This will enable us to ensure accuracy, currentness and the proper context.

Deutsche Telekom AG www.telekom.de

The EITO project is sponsored by following companies and organizations:

ICT Market Report 2017/18 3 © EITO in collaboration with IDC

ICT Market Report 2017/18 4© EITO in collaboration with IDC

The EITO reports are prepared and distributed in cooperation with our partner organizations across Europe

Bitkom (Germany)Bundesverband Informationswirtschaft, Telekommunikation und neue Medienwww.bitkom.org

AGORIA (Belgium)Belgium Federation for the technology industrywww.agoria.be

AMETIC (Spain)Asociación multisectorial de empresas de la electrónica, las tecnologías de la información y la tecomunicación, de las telecomunicaciones y de los contenidos digitaleswww.ametic.es

ANIS (Romania)Employers' association of the software and services industry www.anis.ro

ANITEC (Italy)Associazione Nazionale Industrie Informatica,Telecomunicazioni ed Elettronica di Consumowww.associazioneanitec.it

DIGITALEUROPEEuropean umbrella organization for the digital technology industrywww.digitaleurope.org

TECH IN France (France)French Association of Software and Internet Companieswww.techinfrance.fr

SEPE (Greece)Federation of Hellenic InformationTechnology & Communications Enterpriseswww.sepe.gr

SWICO (Switzerland)Schweizerischer Wirtschaftsverband derAnbieter von Informations-, Kommunikations- undOrganisationstechnikwww.swico.ch

ICT Market Report 2017/18 5© EITO in collaboration with IDC

PrefaceWe are happy to present the new edition of our ICT Market Report. Inside you find up-to-date information and insights on ICT market developments in Europe and beyond. As previous EITO reports the current edition is the result of a long-standing cooperation between Bitkom Research and a broad range of partners. Market data and analysis were provided by IDC, a leading global market intelligence firm. The report was produced in co-operation with a group of international ICT experts, the EITO Task Force. This group brings together experts from EITO partner associations, the EU Commission, well as our sponsors.

The ICT Market Report 2017/18 provides the reader with a big picture of key market trends as well as detailed information at the country level. The report focuses on developments in Europe while also covering major international ICT markets such as the U.S., Japan and China.

The report is structured as follows:

Section A examines the European ICT market. It includes two major chapters, the first presenting an in-depth analysis of the market dynamics and trends in Western Europe and the second looking into developments in Central and Eastern Europe. Both chapters start with a comprehensive analysis of developments at the regional level and then go on to present country findings. The scope of the country analyses varies. More detailed data and narrative are available for countries that are formally affiliated with the EITO project.

Section B includes ICT market data and forecasts for Brazil, China, India, Japan, Turkey, and the USA. Sections C presents data of the worldwide ICT market and Section D contains summary tables including all countries.

We are always interested in customer feedback. We are committed to continuous improvement to ensure our reports remain an important source of information and analysis for you, our clients and readers.

Axel Pols Chairman, EITO Task Force

ICT Market Report 2017/18 6© EITO in collaboration with IDC

Table of ContentsImprint ___________________________________________________________________ 2Preface ____________________________________________________________________ 5Executive Summary _________________________________________________________ 12

A The European ICT Market _________________________________________________ 26

1 The ICT Market of Western Europe __________________________________________ 27

1.1 Western Europe: ICT Market Dynamics and KeyTrends ______________________ 271.1.1 Macroeconomic Developments Affecting the ICT Market ______________ 271.1.2 Key Business and Technology Trends Reshaping the ICT Environment and ___ Industry ___________________________________________________ 291.1.3 IT Market Developments by Segment _____________________________ 361.1.4 Telecommunications Market Development by Segment _______________ 41

1.2 Western Europe: Data Tables __________________________________________ 46

1.3 Western Europe: Country Analyses _____________________________________ 471.3.1 Belgium/Luxembourg _________________________________________ 471.3.2 France _____________________________________________________ 581.3.3 Germany ___________________________________________________ 691.3.4 Italy _______________________________________________________ 801.3.5 Greece _____________________________________________________ 911.3.6 Spain _____________________________________________________ 1021.3.7 Switzerland ________________________________________________ 1141.3.8 United Kingdom ____________________________________________ 125

1.4 Other Western European Countries: Data Tables __________________________ 1371.4.1 Austria ___________________________________________________ 1371.4.2 Denmark __________________________________________________ 1381.4.3 Finland ___________________________________________________ 1391.4.4 Ireland ___________________________________________________ 1401.4.5 Netherlands _______________________________________________ 1411.4.6 Norway ___________________________________________________ 1421.4.7 Portugal __________________________________________________ 1431.4.8 Sweden ___________________________________________________ 144

2 The ICT Market in Central and Eastern Europe ________________________________ 145

2.1 Central and Eastern Europe: ICT Market Dynamics and Key Trends ____________ 1452.1.1 Macroeconomic Developments Affecting the ICT Market _____________ 1452.1.2 Key Technology Trends Reshaping the ICT Environment and Industry ____ 1452.1.3 IT Market Developments by Segment ____________________________ 1502.1.4 Telecommunications Market Development by Segment ______________ 155

2.2 Central and Eastern Europe: Data Tables ________________________________ 160

2.3 Other Central and Eastern European Countries: Data Tables _________________ 1612.3.1 Bulgaria __________________________________________________ 1612.3.2 Croatia ___________________________________________________ 1622.3.3 Czech Republic _____________________________________________ 1632.3.4 Estonia ___________________________________________________ 1642.3.5 Hungary __________________________________________________ 165

ICT Market Report 2017/18 7© EITO in collaboration with IDC

2.3.6 Latvia ____________________________________________________ 1662.3.7 Lithuania __________________________________________________ 1672.3.8 Poland ____________________________________________________ 1682.3.9 Romania __________________________________________________ 1692.3.10 Russia ____________________________________________________ 1702.3.11 Slovakia ___________________________________________________ 1712.3.12 Slovenia __________________________________________________ 172

3 The ICT Market in the EU: Aggregate Data Tables ______________________________ 173

B The ICT Market in Non-European Countries __________________________________ 174

1 Brazil________________________________________________________________ 1752 China _______________________________________________________________ 1763 India ________________________________________________________________ 1774 Japan _______________________________________________________________ 1785 Turkey _______________________________________________________________ 1796 USA _________________________________________________________________ 180

C The Global ICT Market __________________________________________________ 181

D Summary Data Tables by Country __________________________________________ 183

Appendix ________________________________________________________________ 187

ICT Market Report 2017/18 8© EITO in collaboration with IDC

List of FiguresFigure 1: Global ICT market 2017, by country / region _______________________________ 16Figure 2: IT Budget Changes, 2016 and 2017 ______________________________________ 28Figure 3: Top Business Priorities in 2017 __________________________________________ 29Figure 4: Top IT Priorities _____________________________________________________ 30Figure 5: Smartphone and Tablet Adoption in Europe _______________________________ 31Figure 6: Use of Cloud Technologies in Western Europe ______________________________ 32Figure 7: Big Data Plans ______________________________________________________ 33Figure 8: IoT Adoption Trends 2015 & 2016 _______________________________________ 35Figure 9: Belgium/Luxembourg, IT market value 2015-2018 __________________________ 47Figure 10: Belgium/Luxembourg, IT equipment market 2016-2018 _____________________ 48Figure 11: Belgium/Luxembourg, software market 2016-2018 ________________________ 50Figure 12: Belgium/Luxembourg, IT and business services market 2016-2018 _____________ 51Figure 13: Belgium/Luxembourg, telecommunications equipment market 2016-2018 ______ 52Figure 14: Belgium/Luxembourg, telecommunications services market 2016-2018 _________ 54Figure 15: France, IT market value 2015-2018 _____________________________________ 58Figure 16: France, IT equipment market 2016-2018 _________________________________ 59Figure 17: France, software market 2016-2018 _____________________________________ 61Figure 18: France, IT and business services market 2016-2018 _________________________ 62Figure 19: France, telecommunications equipment market 2016-2018 __________________ 63Figure 20: France, telecommunications services market 2016-2018 _____________________ 66Figure 21: Germany, IT market value 2015-2018 ___________________________________ 69Figure 22: Germany, IT equipment market 2016-2018 _______________________________ 70Figure 23: Germany, software market 2016-2018 __________________________________ 73Figure 24: Germany, IT and business services market 2016-2018 _______________________ 74Figure 25: Germany, telecommunications equipment market 2016-2018 ________________ 75Figure 26: Germany, telecommunications services market 2016-2018 ___________________ 77Figure 27: Italy, IT market value 2015-2018 _______________________________________ 80Figure 28: Italy, IT equipment market 2016-2018 ___________________________________ 81Figure 29: Italy, software market 2016-2018 ______________________________________ 83Figure 30: Italy, IT and business services market 2016-2018 ___________________________ 85Figure 31: Italy, telecommunications equipment market 2016-2018 ____________________ 86Figure 32: Italy, telecommunications services market 2016-2018 ______________________ 88Figure 33: Greece, IT market value 2015-2018 _____________________________________ 91Figure 34: Greece, IT equipment market 2016-2018 _________________________________ 93Figure 35: Greece, software market 2016-2018 ____________________________________ 95Figure 36: Greece, IT and business services market 2016-2018_________________________ 96Figure 37: Greece, telecommunications equipment market 2016-2018 __________________ 97Figure 38: Greece, telecommunications services market 2016-2018 ____________________ 98Figure 39: Spain, IT market value 2015-2018 _____________________________________ 102Figure 40: Spain, IT equipment market 2016-2018 _________________________________ 103Figure 41: Spain, software market 2016-2018 ____________________________________ 105Figure 42: Spain, IT and business services market 2016-2018_________________________ 106Figure 43: Spain, telecommunications equipment market 2016-2018 __________________ 108Figure 44: Spain, telecommunications services market 2016-2018 ____________________ 109Figure 45: Switzerland, IT market value 2015-2018 ________________________________ 114Figure 46: Switzerland, IT equipment market 2016-2018 ____________________________ 115Figure 47: Switzerland, software market 2016-2018 _______________________________ 117Figure 48: Switzerland, IT and business services market 2016-2018 ____________________ 118

ICT Market Report 2017/18 9© EITO in collaboration with IDC

Figure 49: Switzerland, telecommunications equipment market 2016-2018 _____________ 119Figure 50: Switzerland, telecommunications services market 2016-2018 _______________ 121Figure 51: United Kingdom, IT market value 2015-2018 _____________________________ 125Figure 52: United Kingdom, IT equipment market 2016-2018 ________________________ 127Figure 53: United Kingdom, software market 2016-2018 ____________________________ 128Figure 54: United Kingdom, IT and business services market 2016-2018 ________________ 130Figure 55: United Kingdom, telecommunications equipment market 2016-2018 _________ 131Figure 56: United Kingdom, telecommunications services market 2016-2018 ____________ 133

ICT Market Report 2017/18 10© EITO in collaboration with IDC

List of TablesTable 1: Western Europe, ICT market value _______________________________________ 46Table 2: Western Europe, PC unit shipments ______________________________________ 46Table 3: Belgium/Luxembourg, ICT market value ___________________________________ 56Table 4: Belgium/Luxembourg, ICT unit shipments, CAPEX, subscribers __________________ 57Table 5: France, ICT market value _______________________________________________ 67Table 6: France, ICT unit shipments, CAPEX, subscribers ______________________________ 68Table 7: Germany, ICT market value _____________________________________________ 78Table 8: Germany, ICT unit shipments, CAPEX, subscribers ____________________________ 79Table 9: Italy, ICT market value _________________________________________________ 89Table 10: Italy, ICT unit shipments, CAPEX, subscribers _______________________________ 90Table 11: Greece, ICT market value ____________________________________________ 100Table 12: Greece, ICT unit shipments, CAPEX, subscribers ___________________________ 101Table 13: Spain, ICT market value _____________________________________________ 112Table 14: Spain, ICT unit shipments, CAPEX, subscribers ____________________________ 113Table 15: Switzerland, ICT market value ________________________________________ 123Table 16: Switzerland, ICT unit shipments, CAPEX, subscribers ________________________ 124Table 17: United Kingdom, ICT market value _____________________________________ 135Table 18: United Kingdom, ICT unit shipments, CAPEX, subscribers ____________________ 136Table 19: Austria, ICT market value ____________________________________________ 137Table 20: Austria, PC unit shipments ___________________________________________ 137Table 21: Denmark, ICT market value ___________________________________________ 138Table 22: Denmark, PC unit shipments __________________________________________ 138Table 23: Finland, ICT market value ____________________________________________ 139Table 24: Finland, PC unit shipments ___________________________________________ 139Table 25: Ireland, ICT market value ____________________________________________ 140Table 26: Ireland, PC unit shipments ___________________________________________ 140Table 27: Netherlands, ICT market value ________________________________________ 141Table 28: Netherlands, PC unit shipments _______________________________________ 141Table 29: Norway, ICT market value ____________________________________________ 142Table 30: Norway, PC unit shipments ___________________________________________ 142Table 31: Portugal, ICT market value ___________________________________________ 143Table 32: Portugal, PC unit shipments __________________________________________ 143Table 33: Sweden, ICT market value ____________________________________________ 144Table 34: Sweden, PC unit shipments ___________________________________________ 144Table 35: Central and Eastern Europe, ICT market value ____________________________ 160Table 36: Central and Eastern Europe, PC unit shipments ____________________________ 160Table 37: Bulgaria, ICT market value ____________________________________________ 161Table 38: Bulgaria, PC unit shipments __________________________________________ 161Table 39: Croatia, ICT market value ____________________________________________ 162Table 40: Croatia, PC unit shipments ___________________________________________ 162Table 41: Czech Republic, ICT market value ______________________________________ 163Table 42: Czech Republic, PC unit shipments _____________________________________ 163Table 43: Estonia, ICT market value ____________________________________________ 164Table 44: Estonia, PC unit shipments ___________________________________________ 164Table 45: Hungary, ICT market value ___________________________________________ 165Table 46: Hungary, PC unit shipments __________________________________________ 165Table 47: Latvia, ICT market value _____________________________________________ 166Table 48: Latvia, PC unit shipments ____________________________________________ 166

ICT Market Report 2017/18 11© EITO in collaboration with IDC

Table 49: Lithuania, ICT market value ___________________________________________ 167Table 50: Lithuania, PC unit shipments _________________________________________ 167Table 51: Poland, ICT market value _____________________________________________ 168Table 52: Poland, ICT unit shipments, CAPEX, subscribers ___________________________ 168Table 53: Romania, ICT market value ___________________________________________ 169Table 54: Romania, PC unit shipments __________________________________________ 169Table 55: Russia, ICT market value _____________________________________________ 170Table 56: Russia, PC unit shipments ____________________________________________ 170Table 57: Slovakia, ICT market value ____________________________________________ 171Table 58: Slovakia, PC unit shipments___________________________________________ 171Table 59: Slovenia, ICT market value ___________________________________________ 172Table 60: Slovenia, PC unit shipments __________________________________________ 172Table 61: EU 26 (excluding Malta, Cyprus), ICT market value _________________________ 173Table 62: EU 26 (excluding Malta, Cyprus), PC unit shipments ________________________ 173Table 63: Brazil, ICT market value _____________________________________________ 175Table 64: China, ICT market value _____________________________________________ 176Table 65: India, ICT market value ______________________________________________ 177Table 66: Japan, ICT market value _____________________________________________ 178Table 67: Turkey, ICT market value _____________________________________________ 179Table 68: Turkey, PC unit shipments ____________________________________________ 179Table 69: USA, ICT market value _______________________________________________ 180Table 70: World, ICT market value _____________________________________________ 182Table 71: ICT market value, by country (w/o Business Consulting & BPO*) _______________ 184Table 72: IT market value, by country (w/o Business Consulting & BPO*) ________________ 185Table 73: Telecom market value, by country ______________________________________ 186

ICT Market Report 2017/18 187 © EITO in collaboration with IDC

Appendix Methodology and definitionsThe methodology used to collect the data and data definitions are published on our websitewww.eito.com/method-reports-download.

Terms and conditionsAll terms and conditions published on the EITO website apply: www.eito.com/termsandconditions.

Customer FeedbackWe are always interested in customer feedback so please let us know which parts of the report you find particularly useful (data tables, analysis of key trends, country analysis, etc.) and which are of less interest to you. Send us an email at service@eito.com.

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