HOW DO YOU IMAGINE SOCIAL INTERACTION WITHIN 10 YEARS, TAKING INTO CONSIDERATION THE IMPACT OF TECHNOLOGY ON HUMAN RELATIONS?

DAVINIA RODRÍGUEZ SANTOS

IE MIM CANDIDATE 2013

A DRASTIC RESTRUCTURATION OF THE CONTEMPORARY CULTURAL LANDSCAPE HAS BEEN HAPPENING SINCE A WHILE AGO AND IT IS NOT YET OVER. NEW TECHNOLOGIES CONTINUE TO EVOLVE, NOT AS MUCH AS MEDIA BUT TOOLS.

Major changes in social relations observed in the past:

• Human interactions and daily activities• Development of work. Education and training

HUMAN INTERACTIONS AND DAILY ACTIVITIES.

• Relations beyond those face to face (wider communication flow)• Body language relegated to a second place• Hidden emotions, less value associated to character and conduct• Misunderstandings, misinterpretations• Replacement of social integration and relationship skills• Risk of deviant acts and misrepresentations• More universal language and tastes• Weaker family ties and friendship. Lost family communication and

affectivity• Expansion of visual environment and perception• New forms of entertainment with lack of physical interaction

DEVELOPMENT OF WORK. EDUCATION AND TRAINING.

• Increased speed and reliability in processes and procedures• Interactivity and automatization of tasks and activities• Versatility• Greater action scope• More means of communication • E-learning

CONCLUSION

Future generations will not know other ways to interact than those that require the use of new technologies, as they have not experienced the change and see this environment as natural. However, in 10 years adaptation problems will widen in those generations which technology has caught in advanced middle age.