ICT-based service in public transportation · ICT-based service in public transportation Takeshi...

ICTICT--based service based service in public transportationin public transportation

Takeshi NAKAGAWAFrontier Service Development Lab.

East Japan Railway Company

Nov./8/2012Nov./8/2012

World Usability Day 2012

AgendaAgenda

・ ① JR East & FS Lab. Overview

・ ② Suica ‐Smart Card Payment System

・ ③ Smart Station Lab. &

The latest R&D activities

・Yamanote-line Trainnet

・Tokyo Station JR x AR

・Kamishirube

①East Japan Railway Company & FS Lab.

JR Central

JR Kyushu

JR Shikoku

JR West

JR Hokkaido

JR East

JR East OverviewJR East Overview

Privatized on April 1st, in 1987Japan National Railway was divided

6 passenger railway companies1 freight railway company

Employees 52,076 Group Revenues 2011 $30 billion Stations 1,689 ( Shinkansen 35 )Railway Lines 70 ( Shinkansen 3 )Passengers Served Daily 16 million

Population of Operating Area 59 million( 125million in Japan )

JR East is…

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Transportation ‐ Commuter Train-

Transportation -Shinkansen-

HAYABUSA was debut! In March, 2011

Max speed is 320km/h = 200 mile/h

Harnessing state-of-the art technology and an aim to achieve 320km/h, the fastest operational speed in Japan

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Lifestyle Business

Ad business

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IT-Suica Business

Credit Card SizeWiMAX + Wi-Fi Service

Suica(Smart Card) Business

New, Weather, Flight, Ad

CMS server

LCD Display

WIMAX Antenna

LCD DisplayWiMAX-WiFi

2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 9

R&D Center of JR East GroupR&D Center of JR East Group

R&D Center was established on Dec./1st/2001

Frontier Service Development Lab.

Advanced Railway System

Development Center

Environmental Engineering

Research Lab.

Disaster Prevention Research Lab.

Safety Research Lab.

Aiming toward the construction of a new railway system

Technical Center

Information Design Group

Aiming for easy-to-understand information provision to customers by using Information Communication Technology

②Suica ‐ Smart Card Payment System -

Railway in Japan

Check a fare Buy Ticket gate onboard gate

Basic Process on riding train

Fare depends on distance.Complicated Train Route

Tokyo StationTokyo Station


What is What is ““SuicaSuica”” --Lunched on Nov./18/2001Lunched on Nov./18/2001

Suica: Super Urban Intelligent Card

・Commuter Pass , e-money and so one.・Rewriteable, Rechargeable and Reusable

・Contact-less IC Card System

Credit Card Size

Ticket & e-money With Credit Card Contact & Contact-less

SuicaSuica CardCard

The number of The number of SuicaSuica holderholder

(x10 )4Number of Suica is

40 million

e-money Start

Mobile Suica Start

SuicaStart

SuicaSuica R&D HistoryR&D History

’87 ~’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01

BasicResearch

1st

R&DTrial

2nd

R&DTrial

3rd

R&DTrial

Development to make practical

SuicaDebut!

Horizontal Type

Battery-freeBattery inside

R/W Design @ 3R/W Design @ 3rdrd R&D Trial R&D Trial

Automatic Ticket Gate

Reader / Writer

What design is efficient for passengers?

タッチ

Go!Go!

TouchTouch

It’s hard for passengers to recognize communication area

Communication Area

Usage Concept Usage Concept ““Touch & Go!Touch & Go!””

R/W

R/WController

IC CardCoiled Antenna

R/WCoiled Antenna

Magnetic Area by R/W

IC Card works by Electromagnetic induction

Antenna

Capacitor

IC Chip

Inside Inside SuicaSuica and How to work and How to work

ISO Standard 14443 18092

Type A B C FeliCa

Vender Philips Motorola Sony

Spec

Frequency 13.56MHz

Distance 10cm

Speed 106kbps～ 106kbps～ 212kbps～

Features Reasonable Reasonable High Speed

Country Europe, Asia U.S.A. Japan, Hong Kong

Implement in Japan

taspoResidence CardDrivers licenseIC Passport

Suica、Edy、most of Public Transportation

×

ISO Standard ISO Standard

ID Management Server for Station

ＩＤ Management Server

Host Server

Mobile SuicaServer

Suica Retail Server

Big Station

Station

SuicaSuica Network System Network System

SuicaSuica Debut!Debut!

Nov./18/2001 Suica Debut in 424 stations in Metropolitan Area

Touch & Go!

Pi!Pi!

Automatic Fair Collection GateAutomatic Fair Collection Gate

Pi!Pi!

(0.2 second)

More than 60 passengers per minutes on the peak time.

1,000yen、2,000yen、3,000yen、4,000yen、5,000yen、10,000yen

UP TO 20,000yen

Out of Station Inside Station

shops Cell phone Station ＡＴＭ

バス

insideoutside

Many Kiosk Terminal

Where can you charge Where can you charge SuicaSuica??

SuicaSuica ee--Money Money 22/March/200422/March/2004

Mobile Mobile SuicaSuica ServiceService

Various Suica Services

④ ⑤ ⑥

① ② ③

Credit card w/ Suica Mobile SuicaGreen car Ticket

Internet PaymentCollaboration with JR CentralSuica Point System

SuicaSuica System is spreading in JapanSystem is spreading in Japan

Sapporo Area (JR Hokkaido) Oct.2008~

Kansai, Okayama, Hiroshima Area (JR West) Nov.2003~

Nagoya,Shizuoka Area(JRCentral)Nov.2006~

Tokyo Area (PASMO) Mar.2007~

Tokyo, Sendai, Niigata Area

(JR East) Nov.2001~

Kyushu Area (JR Kyushu,Nishitetsu, Fukuoka City Subway)JRKyushu :Mar.2009~

What isWhat is““SuicaSuica

= Super Urban Intelligent CArdOr “Sui-sui” (Go smoothly) with this IC CARD

Suica service debut in Nov.2001 !

10th Anniversary in last November !

Number of Suica is

40 million

Integration with credit cards

Shopping

Mobile Suica

Green Car (First Class) ticket

Shinkansen Ticket

Ticket & Commuter pass

R&D for futureR&D for future

“Touch-free Gate”Using by Human-body Communication Technology

Quotation from “NTT & JR East UbiComp 2006”

③Smart Station Lab. & The latest ICT-

based R&D activities

ConvenientComfortableConvenientComfortable

Environment-friendly

Environment-friendly Secure

SafetySecureSafety

SmartStation

MarketingTicketingMarketingTicketing

Eco-StationEco-Station

User-friendly Interface

User-friendly Interface

Feel comfort in Station

Feel comfort in Station

Smart Station Vision Smart Station Vision

Smart Station Lab.Smart Station Lab.

In JR R&D Center ( in SaitamaIn JR R&D Center ( in Saitama--PrefPref.).)

Reinforced Concrete, 3 floorReinforced Concrete, 3 floor

18.918.9ｍｍ

1,5301,530㎡㎡

ConcourseConcourse 520520㎡㎡

Platform 70Platform 70ｍｍ××77ｍｍ

Train carTrain car、、Automatic GateAutomatic Gate、、NetworkNetwork、、

Movable Ceiling Movable Ceiling

July, 1July, 1stst, 2010, 2010

【【OverviewOverview】】‐‐ LocationLocation

‐‐ StructureStructure

‐‐ HeightHeight

‐‐ Floor SpaceFloor Space

‐‐ FacilitiesFacilities

‐‐ OpeningOpening

Smart Station Lab.Smart Station Lab.

Open Lab. Open Lab. held on July/12 /2012 ! held on July/12 /2012 !


The latest R&D activities

Trainnet

JRxAR Kamishirube

R&D activities of information providing to customers

In Tokyo Station 1/3

Tokyo Station Map 1FTokyo Station Map 1F


Yamanote-Line Trainnet

Trainnet is an Information Providing Service on board to passengers’ smartphone. Information automatically changes according to the place the train runs on.

Field trail test from Sept. 2012 to Jan. 2013 for 2 trains / 52

Train info.

News

Marketing

Ad

Station next stop

iOS and Android App. are available. More than 15,000 were downloaded so far. # Collaborated with MITSUBISHI Electric

JRxARJRxAR Tokyo Station Tokyo Station

2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved.

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AR Marker

Navigation system in station using AR technology.

18,000 app were downloaded. But we need to improve AR Navi.

Field trail test from April 16th to June 30th 2012 in Tokyo Station.

# Collaborated with DNP

KamishirubeKamishirube --Paper interactive mediaPaper interactive media--

Kamishirube is a new type of kiosk terminal which reacts to a pamphlet using AR technology. This is for people who is not good at ICT devices like smartphone.

# Collaborated with DNP

Camera/Projector

Control Unit

Touch Sensor

300 passengers used Kamishirube daily. Children looked love it!

Field trail test from Oct. 1st to 14th 2012 in Omiya Station.


Thank you very much!

www.facebook.com/nakagawa0203

[email protected]@gmail.com

Contact :by Takeshi NAKAGAWA

FinFin

ICT-based service in public transportation · ICT-based service in public transportation Takeshi...

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