Icsc deck tech lounge final
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Transcript of Icsc deck tech lounge final
I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
MEASURING SUCCESS
• New Metrics • More than just # of
“LIKES” • More than just FB &
Twitter • Need to focus on:
• Content • Engagement • Additional Platforms
8 STEPS TO BUILD ONLINE ENGAGEMENT
AUDIT ONLINE FOOTPRINT
• Review current efforts • Audit competition • Audit platforms • Determine gaps
CREATE ONLINE COMMUNITY
• Identify new audiences • Identify thought
leaders • Follow, read & engage
with online community
BUILD CONTENT STRATEGY
• Define goals • Identify platforms • Create campaigns • Balance messaging • Develop content
calendar
BE CREATIVE TO ADD VALUE
• Access multi-media, photos, & videos • Pickmonkey • Vine • Instagram • Woobox
• Include others in online community content
• Instant gratification
EXPAND SOCIAL MEDIA FOOTPRINT
MONITOR & ENGAGE
• Monitor online community engagement
• Join discussion groups
• Respond & engage
MEASURE & ANALYZE
RINSE & REPEAT
• Repeat what is working
• Try new strategies if not working
AUDIT
BUILD COMMUNITY
CONTENT STRATEGY
ADD VALUE
EXPAND FOOTPRINT
ENGAGE
MEASURE
RINSE & REPEAT
THANK YOU