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Transcript of Ics Presentation
JANUARY 2010
International Competency Standards for
Meeting and Business Event Management
Presented by:
Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force
Didier Scaillet, MPI’s Chief Development Officer
Philip Mondor, Senior VP, CTHRC
Vicki Hawarden, MPI’s VP of Knowledge
It is one thing to call ourselves professionals and another thing altogether to be respected as professionals by organizations and employers outside the meetings industry. A recognized body of knowledge, or competency standards, will provide the increased credibility we have been seeking for decades. For those of us in academia, an accepted body of knowledge is an exciting opportunity to develop and deliver more practical and relevant education. Now we have something concrete, standardized and globally recognized with which to develop curriculum that may be harmonized across institutions in the future. This is a quantum leap for our profession and I am grateful to have had the opportunity to participate in this exciting collaboration. Quote from Carol Krugman, MEd, CMP, CMMMetropolitan State College of DenverDepartment of Hospitality, Tourism & Event ManagementMember, MPI Body of Knowledge Task Force
What’s this all about?
Why the need for competency standards?Industry Landscape is Rapidly Changing…• As part of the evolution of our profession, it’s time for globally accepted standards
and practices such as those for more mature industries
• Greater scrutiny of industry
• Increased focus on ROI
• The value of meetings questioned
• Economic uncertainties
• Consolidation pressures
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Therefore…• Workforce needs difference skills
• Focus changing from hospitality affiliation to business and communication tool
• Urgency to prove effectiveness and value of meetings• Need defined standards and training methods
The Approach
MPI assembled a Task Force representative of expert practitioners and academics.
The Task Force partnered with the Canadian Tourism Human Resources Council, a federal agency with significant experience in developing standards for industry segments.
The Task Force based its work on the International Event Management Standard (IEMS), developed by the Canadian Tourism Human Resource Council and completed in June 2009.
The Task Force modified IEMS for the meeting and business event industry with a focus on:
relevance: tasks were important
context: tasks, examples, terms and concepts were meaningful
currency: standards reflected current and emergent practice
completeness: standards were comprehensive and covered the scope of the profession
Task Force ParticipantsAmanda Cecil, PhD, CMP│Chair
Terri Breining, CMP, CMMBetsy Bondurant, CMP, CMMMary Davar, MBA, CMP, CMMBarbara Cummins, CMP, CMMMichael Goldsmith, CMPEli Gorin, CMPTyra Hilliard, Phd, JD, CMPTeresa John, MBACarol Krugman, MEd, CMP, CMMJessica SchanbaumJanet Sperstad, CMPPeta Helen Thomas, CMP, MBACara Tracy, CMP, CMMAlexandra WagnerChrissy Ward, CAE
MANAGEMENT LIAISON
Vicki Hawarden, CMP
MANAGEMENT PARTICIPANTS
Didier ScailletJoyce Dogniez, CMMDr. Graydon DawsonBrooke Dillier
CTHRC PARTNERS
Philip MondorVal NicholsBrent Moore, CMP, CMMEva Schausberger
The CTHRC is a Canadian skills sector council whose goal is to improve on the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. CTHRC is funded by the federal department of labour: Human Resources and Skills Development Canada (HRSDC). The Council works on behalf of the tourism sector to support a globally (including meetings and events) competitive workforce. www.cthrc.ca
Who is CTHRC?
MPI partnered with CTHRC to create standards for
meetings and business events. Working together,
CTHRC advanced its cause of creating standards
for its workforce, and MPI achieved the creation of
competency framework that is the first to be
recognized by a government agency. Together,
each partner met its goals more effectively.
What are the new Meeting and Business Event Competency Standards?
Integrated outline of knowledge and skills required to be considered competent at managing a variety of meetings and business events at an expert level
– Benchmarked and informed by IEMS, CMP and APEX
– Contains skills and knowledge that describe a competent meeting
professional
– Broad and inclusive to apply to a wide range of industry career paths
and experience levels
Do These Standards Replace the CMP?
• No, absolutely not. The Certified Meeting Professional designation is a certification based on knowledge of selected components of the meeting planning process
• These standards include the knowledge areas required to obtain the CMP and do not conflict with, but complement, the CMP requirements
• The International Competency Standards for Meeting and Business Event Management can be used as a basis for future certifications
STRATEGIC PLANNING
PROJECT MANAGEMENT
RISK MANAGEMENT
FINANCIAL MANAGEMENT
ADMINISTRATION HUMAN RESOURCES
STAKEHOLDER MANAGEMENT
EVENT DESIGN SITE MANAGEMENT
MARKETING PROFESSIONALISM COMMUNICATION
Manage strategic plan for meeting or event
Develop sustainability plan for meeting or event
Measure value of meetings
Plan meeting or event project
Manage meeting or event project
Manage risk management plan
Manage risks
Develop financial resources
Manage budget
Manage cash handling
Perform administrative tasks
Manage human resources plan
Acquire staff and volunteers
Train staff and volunteers
Manage workforce relations
Manage stakeholder relationships
Design program
Engage performers and entertainers
Coordinate food and beverage services
Design environment
Manage technical production
Develop plan for attendee/participant management
Select site
Design site
Manage site
Manage site infrastructure
Manage on-site communications
Manage marketing plan
Manage marketing materials
Manage meeting or event merchandise
Promote event
Conduct public relations activities
Manage sales activities
Exhibit professional behaviour
Conduct business communications
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And now here is an
outline of the new
competency
standards
What will these standards accomplish for our profession?
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Portable,
globally
recognized,
standardized
skills and
knowledge
Ability to hire
employees
who meet
recognized
standards
Provide a better understanding of the new business realities for our industry
Transition
the
profession
to a
business
results focus
Why should you care as an individual?
Competency standards will:• Create clear career paths and options• Help you gain employment and advancement
through proof of competency with certificates and certifications based on global standards
• Help you build and grow your business through your ability to hire competent, knowledgeable employees
• Create more job opportunities on a global basis with portable, proven skills
How will MPI use these standards to enable your success?
• They will serve as the foundation of MPI’s global training program
• They will be introduced in 15 leading universities and institutes around the world. Partnerships to date include:– Hong Kong Polytechnic University– Qatar MICE Development Institute– Ryerson University– San Diego State University– SKEMA Business School
MPI Global TrainingThe standards will be used to create allcertificates and certifications for MPI.
Intro
duction
B
asics
In
termediate
Advanced Stra
tegic
Executive
Executive Leadership Program
Certification in Meetings Management (CMM)
Global Certificate in Meetings and Business Events III
CMP Exam Preparation & Study Materials
Global Certificate in Meetings and Business Events I
Introduction to the Meeting & Event Industry
Skills Assessment
Global Certificate in Meetings and Business Events II
Global Certificate in Meetings and Business Events IV
How will MPI use these standards to enable your success?
Additionally, the standards will drive the development of:
• MPI education products and services
• Research
• Textbooks
• One+ magazine content
• Visual representation of career paths
• An updated framework for the skills assessment tool
Next Steps
• Community input through January 31, 2010• Task Force reviews all the comments in February 2010• Final standards will be released at MeetDifferent 2010• Endorsement from other organizations and governmental
agencies will be sought• Standards will be updated regularly to remain current and
credible
Remember, the deadline to provide commentary is January 31!
To Comment:1. Review each standard and
determine: Is it complete?Is it accurate?
2. If you have recommendations, record reference number and:
3. Click here to view the standards and provide comments by January 31:
www.mpiweb.org/standards
MPI is seeking your feedback on the International Competency Standards for
Meeting and Business Event Management!
Comments accepted through January 31
Reference number
Task / skill
Specific knowledge
and abilities associated with
the task / skill
Describe what should change
Provide brief explanation on why the change is needed
Partial review or general commentary also welcome
Questions? Email Vicki Hawarden, MPI’s VP of Knowledge