ICS Community Management - 100 days into the journey
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#engageug
ICS Community Management 100 Days into the Journey
Oliver Heinz ICS Community Manager
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Hi, I am Oliver
• Been around • IBM Family • 2 Homes • Hockey Dad • Gadget addict • Photog • Tennis player
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@oliheinz [email protected]
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Day -30: Oh really? Me?
Hey Oliver, do you have a minute?
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Day -20: That could actually be pretty cool
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Day -10: Now I really want this Job
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Day -5: What is taking so long??
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Day 0: Alright, I guess I am Community Manager!!!
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Day 1: Wait, what IS a Community Manager???
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Day 5: Gulp, gulp, gulp• Job Transition.. drinking from the Fire Hose
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Day 7: That's a cool platform
• SocialBizUG.org • Used by IBMers to blog • Webcasts on every 2nd and
4th Wednesday • Find local User Groups and
events • Use it to blog yourself
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Day 10: Ok, we're telling them today
• Joint Announcement via Conference Call • Introduction: What’s relevant for the audience?
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Day 11: Hi, I am Oliver
• Get your online / social mediaprofiles up to date
• Connections • Twitter • LinkedIn • Personal Blog / Home Page
• Reach out to friends in the community 1:1 • Use the existing channels • Respond to welcome messages
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Day 12: The Group Chat
• Interactive, synchronous communication • Always on / 7*24 / global • Personal / spontaneous / fast • My favorite communication channel to this day
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Day 14: Another Introduction … Oh, that's different…
• Not all Communities are the same • Quiet / active • Technical / business oriented • Virtual / live
• Channels and activities need to adapt
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Day 15: Connect Prep craze starts
• Realize the immense value of face 2 face meetings • Leverage events to foster the community • Learn what worked in the past • Schedule early • Pay attention to community specific sessions / meetings
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Day 22: It's Marketing, too
• Balance between being part of the Community and IBM representative
• Leverage Community Members, responsibly • It's so individual • Look for the win/win, it's the only way
• Never underestimate the value and knowledge of the community
• Make sure to bring back what you learned
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Day 30: Raise awareness inside
• BIG part of the job • Community Activities are a great channel for IBMers
• Development / Design • Marketing • Sales • .. but be responsible
• The Community benefits, too • Common activities • Great channel inside for issues / requirements !17
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Day 46: IBM Connect Saturday
• 10 minutes at the bar beat 100 emails • Be social / approachable / personal • Most valuable community time happens outside of the
agenda
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Days 47-51: A very intense conference• Hands on beats virtual • Leverage social media
• Twitter • Foursquare
• Facilitate communication with IBMers • Social time is invaluable
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Day 52: Back home, now what?
• Keep the ball rolling • Foster new relationships • Follow up • Continue discussion
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Day 62: First webcast• Promote through all channels • Pick good topics and speakers • Include relevant news from a variety of sources • Involve Community Members
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Day 75: I get to go to Engage!
• Travel is part of the job • Broaden your scope
• Key note support • Event planning • Speaking engagements
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Day 95: It feels like a reunion already
• So good to see everyone • Come with a plan • Learn from previous face 2 face meetings • Jump right in • Gather feedback • Plan future activities
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Outlook - Day 101: So much to learn, so much to improve
• Gather feedback • Survey • 1:1s, also outside of events
• Be more active with the broader group • Push information, responsibly
• Be aware, collaborate and learn from other communities
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Thank you! !
Here’s to many more 100s! !
Questions? Comments? Feedback?
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