ICOSSHE 2014

42

description

3rd International Conference in Social Sciences, Health, and Environment (ICOSSHE 2014)

Transcript of ICOSSHE 2014

ii

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

country representatives

ADESOJI ADEOLU ONIUniversity of Lagos Akoka

Nigeria

CHEW FONG PENGUniversity of Malaya Malaysia

DJUWARISTIE Perbanas SurabayaIndonesia

GAURANG RAMIVeer Narmad South Gujarat University

India

KEN KAWASAKIKochi University of Technology

Japan

JIA YANHoumlgskolan Dalarna

Sweden

THITIMA BOONCHAREANNakhon Sawan Rajabhat University

Thailand

KANEEZ FATIMA-SHADUniversity of Technology SydneyAustralia

PEDRO B BERNALDEZDongguk University in Gyeongju

South Korea

MAHESHVARI NAIDUUniversity of KwaZulu-NatalSouth Africa

JOSEacute GERARDO MARTIacuteNEZ MARTIacuteNEZUniversity of Puerto Rico ndash Mayaguumlez CampusPuerto Rico

TIBERIU CONSTANTIN FLORESCUldquoIon Mincurdquo University of Architecture

and Urban Planning BucharestRomania

MOKTAR LAMARILuniversiteacute de ladministration publiqueCanada

1

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

contentsVISION

MISSION

IAMURE Book of Abstracts

IAMURE International Journals

Messages

Conference Programme

ICOSSHE 2014 Awards

Board of Judges

Synthesis of the ICOSSHE 2014

Essays

Plenary Paper

Paper Presentations Day 1

Paper Presentations Day 2

IAMURE HYMN

IAMURE Personnel

IAMURE Member Institutions

Philippine Clients of IAMURE

02

03

04

05

06

13

14

18

19

21

24

25

31

37

38

39

40

2The Stones Hotel Bali Indonesia August 26-27 2014

v i s i o n amp m i s s i o n

We are the worldrsquos leading scientific multidisciplinary and professional research organization

3 The Stones Hotel Bali Indonesia August 26-27 2014

We commit ourselves to

bull Implement an ISO certified Quality Management System for higher customer satisfaction of global clients

bull Establish an effective evaluation system for journal publications of the member institutions

bull Organize international research conferences for global dissemination and utilization of new scientific knowledge

bull Recognize researchers and institutions for their achievements in research and publications and

bull Publish discipline-specific and multidisciplinary research journals for the world

4

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE book of abstracts

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

1

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

contentsVISION

MISSION

IAMURE Book of Abstracts

IAMURE International Journals

Messages

Conference Programme

ICOSSHE 2014 Awards

Board of Judges

Synthesis of the ICOSSHE 2014

Essays

Plenary Paper

Paper Presentations Day 1

Paper Presentations Day 2

IAMURE HYMN

IAMURE Personnel

IAMURE Member Institutions

Philippine Clients of IAMURE

02

03

04

05

06

13

14

18

19

21

24

25

31

37

38

39

40

2The Stones Hotel Bali Indonesia August 26-27 2014

v i s i o n amp m i s s i o n

We are the worldrsquos leading scientific multidisciplinary and professional research organization

3 The Stones Hotel Bali Indonesia August 26-27 2014

We commit ourselves to

bull Implement an ISO certified Quality Management System for higher customer satisfaction of global clients

bull Establish an effective evaluation system for journal publications of the member institutions

bull Organize international research conferences for global dissemination and utilization of new scientific knowledge

bull Recognize researchers and institutions for their achievements in research and publications and

bull Publish discipline-specific and multidisciplinary research journals for the world

4

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE book of abstracts

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

2The Stones Hotel Bali Indonesia August 26-27 2014

v i s i o n amp m i s s i o n

We are the worldrsquos leading scientific multidisciplinary and professional research organization

3 The Stones Hotel Bali Indonesia August 26-27 2014

We commit ourselves to

bull Implement an ISO certified Quality Management System for higher customer satisfaction of global clients

bull Establish an effective evaluation system for journal publications of the member institutions

bull Organize international research conferences for global dissemination and utilization of new scientific knowledge

bull Recognize researchers and institutions for their achievements in research and publications and

bull Publish discipline-specific and multidisciplinary research journals for the world

4

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE book of abstracts

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

3 The Stones Hotel Bali Indonesia August 26-27 2014

We commit ourselves to

bull Implement an ISO certified Quality Management System for higher customer satisfaction of global clients

bull Establish an effective evaluation system for journal publications of the member institutions

bull Organize international research conferences for global dissemination and utilization of new scientific knowledge

bull Recognize researchers and institutions for their achievements in research and publications and

bull Publish discipline-specific and multidisciplinary research journals for the world

4

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE book of abstracts

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

4

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE book of abstracts

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

5

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

IAMURE iNTERNATIONAl journals

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

6

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Welcome to Bali Indonesia one of the most picturesque places in the planet

Welcome also to the Third International Conference on Social Sciences Health and the Environment with the theme Integrity of Governance Hearts Across Borders Nourishing Environment at this elegant Stones Hotel a crowning glory of Balis landscape architecture The event is organized by the IAMURE Multidisciplinary Research composed of 37-research institutions and 1300

individual members from over forty countries spanning six continents and is co-hosted by the Phil-ippine Association of Institutions for Research

Why Integrity of Governance There is so much wealth generated but poverty has engulfed the majority of the nations of the world because governments failed to ensure that wealth is distributed and that every citizen benefits from the fruits of development Governance without integrity breeds graft and corruption and the wanton plunder of the nations wealth What we need today are not politicians but statesmen who put the welfare of the common good higher than personal gain

Why Hearts Across Borders Health is wealth and in nations that are buried in the quagmire of poverty global health remains the single most important obstacle to global sustainability Today AIDS has become a pandemic that threatens to wipe out nations particularly those with no resources to deal with the costly medical care The productive workforce in their midlife and even younger are vulnerable to AIDS (Acquired Immune Deficiency Syndrome) Compassion to the suffering of people from natural and man-made calamities disease hunger political persecution is what defines hearts across borders

Why Nourishing Environment The price of development is always the destruction of the environment The rise of mega-cities has encroached traditional farmlands the technologies for development emit substances which are pernicious to the ozone layer We need scientific information so people know exactly what is happening what needs to be done and what are the responsibilities of every citizen to nourish our environment It takes a nation to educate a child It also takes a world to nourish the environment

I wish to thank you and your respective institutions for supporting your trip to Bali and I invite you to make a side trip to Singapore or Thailand to make your memories more vivid and indelible

I congratulate the winners of our World Research Awards for dedicating a lifetime of scientific work

I also congratulate the world leadership of Michael Myko Castillo Chaves our Research Conference Specialist and Jony Vallega Berjes our Executive Vice President and Irish Jane P Balios VP for Operations of PAIR for making this ISO certified event happen and successful

I also commend the exceptional leadership of Dr Djuwari country representative of Indonesia in the IAMURE governing board for the welcome and assistance a taste of Indonesian hospitality

Enjoy Balis pristine beaches and friendly people

GENARO V JAPOSPresident IAMURE

MES

SAGE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

7

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEDear beloved participants

Welcome to Bali the paradise island as people worldwide say it However the more important thing in this moment is our beloved intellectual organization This organization is IAMURE (International Association of Multidisciplinary Research)having an agenda of holding the international conference on August 26 -27 2014 at The Stones Hotel Bali Indonesia The theme chosen is ldquoIntegrity in Governance Hearts across

Borders Nourishing Environmentrdquo a phenomenal theme as we have witnessed so far throughout the globe

In terms of social economic and political affairs we all agree that integrity in governance in any nation is required This is due to the fact that most of the organizations in any country have proved their high performance and competitiveness because of being managed based on high degree of integrity in governance

Ladies and gentlemenToday we have gathered and committed to having such high degree integrity in governance We have done research and been so passionate to dedicate our time to do such academic activities As an intellectual with great passion in doing anything we believe that only great job which is done with great and high integrity can still exist We have to do it so passionately This also includes doing research related to our field of science we have been preoccupied with

There is nothing we can expect to have great and high quality product of activity except we have to do it with passion and dedication Only the great job which is done based on such high integrity can make all the nations have competitiveness All these activities which have been done so passionately can create great results and satisfaction for all parties related to it

When any job is done in such away we can certainly create balance in the world for development It is the fact that imbalance of development among the nations in this globe will inevitably give negative impacts on the nations that are not yet ready with such great job based on high integrity in governance Consequently those nations among the industrialized ones will bear huge burden

Ladies and gentlemenIn order to make balance it is important for all of the intellectuals to trigger the nations in our own countries to create competitiveness We have to have we-feeling among the nations in the world Sharing experiences and exchanging ideas like what we are doing in this forum of IAMURE in Bali today is an example of having such feeling We are not separated from one another but we share our best practices and exchange good ideas for possible innovation for the future of our nations

All of the above activities can be done by achieving the objectives as depicted in this event such as to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

Ladies and gentlemenFrom my deepest heart I would like to express my high appreciation to you all for having been so enthusiastic in the discussion and I hope that we can still share with IAMURE in future activities or events I would also like to thank our President of IAMURE Dr Genaro V Japos who has been so passionate in crafting this intellectual organization and making it exist up to now We all understand that managing and leading the world organization like this is not easy It requires high integrity in governance and dedication

Warmest greetings

DR DJUWARICountry representative for IndonesiaDirector of language Laboratory STIE Perbanas Surabaya IndonesiaAdvisor Indonesia Association of Press Practitioners East Java Indonesia

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

8

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

My warmest greetings to all the delegates of the 3rd International Conference in Social Science Health and Environment (ICOSSHE 2014) hosted by IAMURE on August 26 -27 2014 at The Stones Hotel Bali Indonesia

Truly the major challenging tasks of upholding the human development and health environment is our shared responsibility and the theme of the conference ldquoIntegrity in governance hearts across borders nourishing environmentrdquo highlights this

In Malaysian context efficiency and integrity in governance are complementary to spur the countrys human development Recent government allocated major cash transfer program to the low income people and this is one of the example how good governance matters Our Honorary Prime Minister Datorsquo Seri Najib Razak launched and implemented the 1Malaysia Peoplersquos Aid (BRIM) 2014 that allocated 46 billion Ringgit Malaysia that benefit 74 million people beside establishing the 1Malaysia shop 1Malaysia clinic etc to reaffirm the administration agenda of greater transparency accountability and commitment to deliver better service to the poor at a lower cost while improving human capital

The disaster that occurred on the aircraft of Malaysia Airline (MAS) in March and July 2014 has raised the awareness of aircraft safety and the conflict in a war-torn country that threatens the world The crash of Malaysia Airlines flight has cast a web of grief around the globe and people ldquopray for strength and courage for the relativesrdquo besides praying for peace and security of the whole world Indeed this incident has tied up the heart of the whole world to urge the rebels to stop the fighting serve the justice and return the peace life to the nation

Besides that human healthy lifestyle is a tool for progressive life Good health is the major resource for economy social and personal development and an important dimension of quality of life In order to keep good health nourishing environment is important to obtain clean affordable efficient and land use development The haze problems that linger around Malaysia in recent years was the result of the land and forest fires at local and neighbor country that were responsible for the cross border haze has alerted us about the importance of maintaining a sustainable environment Indeed the theme of the conference addressed the load of the global scenario

Congratulations to all the participants who took the destiny the destiny of the world in your hands and make the ICOSSHE 2014 succeed May this conference be a memorable event in your life May it empower you to continue making significant differences in your future

FONG PENG CHEW PhDUniversity of Malaya Malaysia

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

9

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GEIt gives me immense pleasure to be able to acknowledge and congratulate IAMURE on their

launch of the 3rd International Conference on Social Sciences Health and Environ-ment (ICOSSHE 2014) To be hosted on the beautiful shores of Bali it promises to be intellectually nourishing even as it themes itself around the critical topic of lsquoIntegrity in Governancersquo

By subtitling the conference gathering as lsquoHearts Across Borders Nourishing Environmentrsquo IAMURE makes evident their perspective of attempting to transcend bounded spaces identities and nationalities in endeavoring to bring a global perspective to pressing issues that confront the safety of our shared environment The role of ethics and integrity in governance cannot be emphasized enough as we seek together (as we should) to promote the sustainability of the environment In as much as the environment nourishes us and our livelihoods on multiple micro and macro levels it is our reciprocating moral obligation to nourish and nurture our environment It is the Social Sciences that is able to offer a humane face and social value to critical issues in health and environment sustainability by considering the impact at the levels of the individual and community I would like to congratulate IAMURE on what is emerging as a strong and sustained tradition in working through a multidisciplinary perspective to bring together scholars and activists to communally debate and exchange research and practices on critical issues that threaten the sustainability of the world we share It is exactly what is needed a sharing of both conceptual and empirically based research and praxis that can offer insights that are worth adopting and promoting cross-culturally

While rapidly spreading its wings to far flung international spaces much of the work of IAMURE also focuses importantly on cohering together scholars from Asian and other global south contexts In doing so IAMURE offers a critical space and a platform to showcase the rich tradition of scholarship emerging from countries such as Malaysia Singapore Indonesia Philippines Thailand India etc

For far too long attention has been focused on the so called Western lsquogazersquo on research and scholarship This has been at the expense of turning a blind eye to the rich heritage of scholarship and scholars from other traditions spaces and contexts Intellectual gatherings such as this one are thus incredibly valuable in bringing scholars otherwise on the margins squarely to the centre within the context of global scholarship

I wish IAMURE and all the delegates here a rich and rewarding intellectual experience

MAHESHVARI NAIDU PhDUniversity of KwaZulu-Natal South Africa

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

10

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

Using social science research findings in public climate change policies Making them count

Despite efforts by international organizations to promote and use social science research the latter remains inadequately mobilized regarding climate change mitigation At least two problems are involved in this deplorable situation The first deals with the mar-ginalization of social sciences in the design and funding of climate change mitigation programs The second problem deals with the inadequacy of the transfer mechanisms of

social science research findings outside academic and university communities The remainder of this text deals with these problems and attempts to advance certain avenues of resolution

Concerning the issues and challenges of climate change social science research remains limited and very often grounded in hermeneutic and reflective approaches The research that has been conducted has not always been grounded in empirical deductive approaches or focused on and decision-making Whatever is said about the matter several climate change themes and mitigation determinants have not been sufficiently explored and explained Among them are i) social attitudes and perceptions with regard to climate change (values convictions attitudes feeling of being in control etc) ii) the premises and instruments of community action targeting climate change mitigation (public choices individual behavior social pressure governance of scarce resources) iii) social economic and institutional systems and structures having an impact on climate change and the deterioration of associated scarce resources International organizations having missions linked to the funding of scientific research or climate change control strategies must assume the responsibility to do more in promoting social knowledge and knowledge gathered from the social sciences In this area researchers must also promote the demands of more applied and useful research in the various fields of social science touching upon climate change in the different ecosystems and geo-political contexts

Researchers and organizations involved in the development of knowledge in the social sciences must also assume the responsibility to promote approaches involving knowledge and competency transfer mechanisms in regard to the mitigation of the causes and effects of climate change To this end several research projects conducted by our team have identified two key instruments to advance social knowledge useful to public decision making and the translation of this knowledge outside academic communities particularly by social organizational and political actors and decision makers To do so social science research findings must be expressed in laymanrsquos terms Evidence also shows that to be useful social science findings must be supported by close communication ties (trust collaboration etc) between researchers and decision makers To this end researchers must get to know the political and government actors involved in climate change mitigation to better adapt the format and language message their research findings to better communicate with the various stakeholders and to correctly target the key decision makers

But beyond this aspect public climate change mitigation policies must foster mechanisms favoring the receptivity of research findings in the organizations concerned Receptivity is affected by several social science research attributes such as the methods used proximity to decision makers and the promotion of social science research There are two key promotional elements The first deals with the close ties and interaction between researchers and decision makers to reduce the costs of obtaining and absorbing social science research findings This is an essential key to success in translating these same findings The second deals with external funding This factor has a major impact on the promotion and applicability of these research findings in necessarily different contexts and communities that do not have the same receptivity level

MOktAR LAMARILrsquouniversiteacute de lrsquoadministration publique Canada

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

11

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

MESSA

GECONGRATULATIONS to the International Association of Multidisci-

plinary Research (IAMURE) for crossing across borders to bring the 3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014) to the shores of Bali Indonesia True to its thrust the IAMURE has continued to challenge its member institutions particularly

the community of researchers all over the world to always push further ahead in contrib-uting to the formulation of a guiding synthesis guided by a clear vision for a sustainable environment

The theme of this yearrsquos conference ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo highlights the truth that our environment is Godrsquos gift to everyone and in our use of it we have a responsibility towards the poor towards future generations and toward humanity as a whole The Creator [who] has given it an inbuilt order enabling us to draw from it the principles needed in order ldquoto till it and keep itrdquo (Gen 215) Questions linked to the care preservation and nourishing of the environment today necessarily challenge us to consider and legitimately exercise a responsible stewardship over it ldquoWhenever human beings fail to live up to this responsibility whenever we fail to care for creation and for our brothers and sisters the way is opened to destruction and hearts are hardenedrdquo (Pope Francis)

I end this message with the Holy Fatherrsquos loving and lingering invitation Let us be protectors of creation protectors of Godrsquos plan inscribed in nature protectors of one another and of the environment Let us not allow omens of destruction and death to accompany the advance of this worldrdquo

REV MSGR JULIUS C RODULFAPresident Holy Cross of Davao College IncDavao City Philippines

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

12

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

MES

SAGE

We congratulate IAMURE for organizing the 3rd International Con-ference on Social Sciences Health and Environment (ICOSSHE 2014) on August 26-27 2014 at Bali Indonesia

With the theme ldquoIntegrity in Governance Hearts across Borders Nourishing Environmentrdquo we hope the outcomes of this conference will be of vital use and application to the environmental concerns of the world Your efforts bring to fore the realization that the care and sustainability of the environment our health included is a collective and collaborative thrust of nations transcending borders faith and political ideologies

Again kudos to IAMURE and herersquos hoping and looking forward to future conferences touching on our roles in protecting and preserving humanityrsquos health and the environment

Arriba Letran

REV FR HONORAtO C CAStIGADOR OPRector and PresidentColegio de San Juan de Letran CalambaCalamba City Laguna

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

13

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

programme

3rd International Conference on Social Sciences Health and Environment (ICOSSHE 2014)THE STONES HOTEL BALI INDONESIAAugust 26-27 2014

Theme ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo

DAY 1August 26 2014 801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel

831 ndash 900 am Morning Break

901 ndash 905 am Video Presentation Ecotourism of Bali Indonesia

906 ndash 910 am Invocation 911 ndash 918 am National Anthem of the Philippines National Anthem of Indonesia

919 ndash 925 am IAMURE Hymn 926 ndash 933 am Opening Remarks Dr GenAro V JApos President IAMURE Multidisciplinary Research

934 ndash 941 am Message proF Dr TATIK sUrYAnI President STIE Perbanas Surabaya Indonesia

942 ndash 949 am Indonesia Declaration Synthesis of Abstracts Ms JUDITH J BATIn University of Santo Tomas Philippines 950 ndash 1004 am Awarding Ceremonies Outstanding World Researcher Outstanding World Research Leader Outstanding Research Leader of the Philippines Outstanding World Journal Editor World Research Productivity Award Best Abstract Awards IAMURE World Publication Awards

1005 ndash 1030 am Plenary Paper Conducting a Study on Sensitive Topic in Fragile Situation Lessons and Considerations in Afghanistan Dr CHonA r eCHAVeZ Deputy Director Research Afghanistan Research and Evaluation Unit Afghanistan 1031 ndash 1200 pm International Paper Presentations

1201 ndash 1215 pm PICTORIALS

1216 ndash 130 pm LUNCHBREAK

131 ndash 610 pm International Paper Presentations

Master of Ceremonies Mr Leo AnDreW B BICLAr University of Santo Tomas Philippines

DAY 2August 27 2014

801 ndash 830 am Registration at Meeting Room 3 The Stones Hotel 831 ndash 845 am Morning Break Video Presentation of IAMURE Conferences 846 ndash 850 am Invocation 851 ndash 900 am National Anthem of Australia National Anthem of Egypt National Anthem of Thailand 901 ndash 910 am Opening Remarks Ms MArIA CrIsTInA o GALBAn Faculty Ateneo de Manila University Philippines 911 ndash 920 am Message proF Dr DJUWArI Director of Language Laboratory STIE Perbanas Surabaya Indonesia 921 ndash 930 am Message Dr ALeXAnDer FrAnCo A DeLAnTAr College Dean Cebu Institute of Technology ndash University Philippines 931 ndash 1200 pm International Paper Presentations 1201 ndash 130 pm LUNCHBREAK

131 ndash 330 pm International Paper Presentations

331 ndash 350 pm Awarding Ceremonies

351 ndash 600 pm Ecotourism of Bali Indonesia (Private Arrangements)

Master of Ceremonies Ms sHerILL A GILBAs University of Santo Tomas Philippines

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

14The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

Peter SatterthwaiteFlinders University Australia

H-index 5

Outstanding World Researcher

Outstanding World Research leader

Outstanding Research leader of the philippines

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

aLeXaNDer FraNCO a DeLaNtar

Cebu Institute of Technology ndash University Philippines

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

15 ISSN 2094-9529

International Conference on Social Sciences Health and Environment 2014

Outstanding World Journal Editor

World Research Productivity Award

JOSe JUreL M NUeVO Our Lady of Fatima University Philippines

tatiK SUrYaNi STIE Perbanas Surabaya Indonesia

Outstanding Country Representative

DJUwariSTIE Perbanas Surabaya Indonesia

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

16The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

IAMURE World Publication Awards

SheriLL a GiLBaS University of Santo Tomas Philippines

Silver

eNi wUrYaNi State University Surabaya Indonesia

Pearl

SUKeSiUniversity of Dr Soetomo Indonesia

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

17 ISSN 2094-9529

Best Abstract for Environment

JeSSiCa M aVeNiDOUniversity of San Jose - Recoletos Philippines

Title of Study The Worldrsquos Leader in the

Palm Oil Industry Indonesia

Best Abstract for Health

tawat wiChiaNPraPhaKhlung Hospital Thailand

Title of Study The Effects of Therapeutic Massage

on the Range of Motion of Knee Joints among Patients

with Osteoarthritis

International Conference on Social Sciences Health and Environment 2014

Best Abstract Awards

Best Abstract for Social Sciences

thUNraDee taVeeKaNPrince of Songkla University Thailand

Title of Study Involving Civil Society in Local Governing

Process and Environmental Policy Evidences

from Two Case Studies in Thailand

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

18The Stones Hotel Bali Indonesia August 26-27 2014

International Conference on Social Sciences Health and Environment 2014

board of judges

wiLSON L tiSera PhDArthawacana Christian University

Indonesia

rOMeO D CatUraO PhDUniversity of Antique Tario-Lim Memorial Campus

Philippines

GiLMOre G SOLiDUM PhDPamantasan ng Lungsod ng Maynila

Philippines

BerNarDO C LUNar PhDDe La Salle Lipa

Philippines

DONNa LOU e Neri PhDUCSI University

Malaysia

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

19

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

According to Arthur Clarke ldquoThe only way of discovering the limits of the possible is to venture a little way past them into the impossiblerdquo

To be a scholar is not an easy task a clicheacute though It is a tedious and expensive endeavor Yet we are all gathered here like an intellectual family reunion with the same goal each is enthusiastic to take turn to share his or her beautiful scientific and literary journeys We came from different regions and countries but we have a common endeavor ndash re-sounding the pedagogical research

The theme of the 3rd International Conference in Social Sciences Health and Environment (ICOSSHE 2014) is ldquoIntegrity in Governance Hearts Across Borders Nourishing Environmentrdquo The objectives of the conference are to (1) provide a forum for professional and student researchers across the world as means for dissemination and utilization of high impact researches (2) nourish collaborations among researchers and institutions in the promotion and production of researches (3) recognize meritorious contributions of world researchers and institutions and (4) promote quality research publications as credible sources of scientific literature

A number of papers focus on financial and business issues such as the effects of fund distribution on banksrsquo profitability measures to enhance customer commitment and loyalty in banking institutions financial statements as predictors of a companyrsquos capacity to attract investors and marketing strategies to increase the competitiveness of Small and Medium Enterprises (SMErsquos) One dwells on the effectiveness of motivational programs and awards to enhance productivity at the workplace

Some dwell on health and medical area issues proposing interventions in the treatment of pain and the use of medicinal plants as alternative medicine In a world where drugs and synthetic medicines are very costly this area of research is worthy of consideration So is the diversification of the palm oil industry to come up with new products with health benefits

Educational concerns are discussed in some papers such as the need for innovative techniques to improve English language instruction the use of Information and Communication Technology (ICT) in teaching science and dealing with children with disruptive behavior in the classroom Linguistic studies focused on the language used in computer-mediated communication and rhetorical moves expressing modality in some academic journal article

An assessment of the physical fitness regimen of athletics and the physical education program offered in higher education institutions points to its importance not only for the development of physical skills but of mental ability and social skills as well

One paper is a case study on the involvement of civil society at the level in governance and formulation and implementation of environmental policy Another identifies the cultural aspects of transmigration and its impact on the behavior of the transmigrantsrsquo origin and on that of their new location Still another underscores the crucial role of interpersonal communication in assessing humanitarian measures implemented in areas heavily ravaged by the strong typhoons that have recently visited the Philippines

of the ICOSSHE 2014 AbstractsSynthesis

MS JUDITH J BATINUniversity of Santo Tomas Philippines

The challenges set by IAMURE multidisciplinary conference moved us the scholars and researchers to respond

and share the scientific truth covering a variety of concerns from the social and political to the preservation and dissemination of traditional material

and non-material culture

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

20

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The urgency of studying and preserving a peoplersquos traditional material and non-material culture is again highlighted in the papers that analyze three oral and unwritten literary works Using the descriptive-qualitative approach they look into the cultural-domestic and socio-political themes the life ways traditional values and world views reflected in these works that are now being slowly eroded by rapid modernization and globalization As one of the authors puts it understanding onersquos culture provides a better view of the world

ldquoThe measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of researchrdquo (Paul Dirac)

In the light of this diversity of topics covered in the conference the following recommendations have emerged

Application of Research Findings

bull The involvement of civil society at the local and national levels in governance and policy making and implementation

bull Adoption of tested marketing strategies to enhance competitiveness

bull Improvement of workersrsquo efficiency and productivity through sustainable motivational programs in the work place

bull Adoption of tested interventions in dealing with children with disruptive behavior in the classroom

bull Use of research outputs in classroom discussions when deemed appropriate

Promotion of Research

bull Promotion by school administrators of the research culture in all levels through the provision of grants and technological support

bull Publication of researches in national and international journals

Potential Areas (Subjects) for Research

bull Medicinal plants endemic to the region or country as alternative medicine

bull The use of computer-mediated communication in developing effective language skills

bull More studies on traditional medical practices and interventions that can be adopted to lessen the burden of costly medical treatments

bull Literary and anthropological research on folklore

According to Charles Kettering ldquoA research problem is not solved by apparatus

it is solved in a manrsquos headrdquo This construed the view of Seneca

ldquoThe time will come when diligent research over long period will bring to light things which now lie hidden A single lifetime even though entirely

devoted to the sky would not be enough

for the investigation of so vast as subjecthellipAnd so

this knowledge will be unfolded only through long successive ages There will come a time when our descendants will be amazed that we did not know things that are so plain to themhellipMany discoveries are reserved for ages still to come when memory of us will have been effacedrdquo

It is therefore our responsibility as scholars to pass on the scientific tradition of research and influence our colleagues and students to uphold and continue our great scientific endeavor to illuminate not only our selves but of the entire humanity The publication of our findings must not remain in the shelves but will be shared to a greater populace and serve as inspiration and point of reference of the emerging research enthusiasts This then will be our legacy

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

21

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

A writing of a wise man once read Allaacute muy lejos en el sol se encontraacuten mis mas altas aspiraciones a lo mejor no las alcance pero peudo remontarme contemplar su belleza creer en ellas y tratar de siguerlas adonde vayaacuten Far away there in the sun

are my highest aspirations I may not reach them but I can look up see their beauty and try to follow where they lead

This quixotic idealism inspired me all through my youth and it remained in my heart long after my youth began dissipating As a young man I was a struggler fighting ignorance and poverty I had been a working student all my life and this dominant feature of my education ensured that everything I did in life were about advocacies for goodness and betterment Since I did not get things easy I was accustomed to hard work To me giving up a cause is a concept that I could not accept My advocacy on knowledge generation in a country tobogganing towards the bottom of the international statistics on research productivity must never know capitulation

knowledge Contribution to Home Country

My pivotal role as member of the Commission on Higher Education (CHED) Technical Panel on the Expanded Tertiary Education Equivalency amp Accreditation Program (ETEEAP) afforded to me the golden opportunity of helping thousands upon thousands of Filipino college drop-outs and High School graduates who have failed to enroll in college Despite their academic handicap there were those who had been assimilated into the labor milieu survived acquired experience and persisted These groups had become an indispensable part of the Philippine labor force working not just locally but beyond the Philippine borders Unfortunately the absence of college academic credentials had become a lead weight that limited their promotion and advancement upward the organizational hierarchy To remedy this regrettable condition the Office of the President promulgated in the mid-1990s Executive Order 330 which among others provided for the grant of college degrees to Filipinos with 5 or more years of meaningful and relevant experience As CHED Technical Panel member I have provided knowledge and expertise consultancy to the Commission in the formulation of policies standards and guidelines in the drafting of CHED Memorandum Orders governing the implementation of Executive Order 330 I also participate in the monitoring of ETEEAP purveyors ensuring uncompromising standards in the validation and equivalency processes

My vantage role as Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)

An Essay on Research LeadershipBy ALEXANDER FRANCO A DELANTAR

Accreditor in the Area of Research provided me with a strategic reach to Higher Education Institutions (HEIs) empowering my person with a persuasive influence on the academic community of the nation AS PACUCOA Accreditor in the Area of Research I was given the opportunity to examine the institutionrsquos research culture and its degree of development and to review the research organizational structure and the way the the academic community members do things to promote research Interacting with school owners and key academic officials I provide insightful recommendations leading to heightened awareness on research the eventual development of a research culture incremental growth of research productivity the HEIrsquos membership with national and international research organizations their involvement in research conferences the production of quality research and ultimately readying their output for national and international publication I am saddened by the present state of affairs concerning Philippine productivity in research and I have dedicated myself to ensuring that the Philippine academic community will rise up from this lamentable quagmire of research lethargy

As member of the Board of Trustees of the Central Visayas Federation of Higher Education Association (CVFHEA) I have become a clamorous and emphatic advocate on research prodding higher education associations to assume the role of being local catalysts of research activities enhancing local research productivity and creating vital connections with research organizations

As member of the Regional Quality Assurance Team (RQAT) I visit higher education institutions and operate as CHEDrsquos deputy ensuring HEI compliance with education standards not just in research but in all areas comprehending the entire gamut of their operations

As President of the Association of Deans and Educators in Business (ADEB7) I am situated at a central role of influencing my colleagues in gestating a research mindset creating positive ripples to member schools

As member of the Technical Working Group of CHEDRO7 I am actively involved in the formulation of regional policies governing and guiding HEIs in the offering of cutting-edge academic programs scrapping of oversubscribed programs and the purposeful management of existing ones

As an accredited human resource trainer I have acted as resource speaker and facilitator in over 300 training runs in the Philippines and abroad incrementally replicating knowledge

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

22

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

and skills in diverse disciplines and areas of concerns

As member of the Multi Sectoral Advisory Council (MSAC) of the Department of the Interior and Local Government (DILG) I was catapulted into the heartland of grassroots involvement ensuring my predominance in the influencing of local government policies With this role I am placed at the core in the advocacy towards completed researches utilization in the local government units and communities and the periodic evaluation of the implementation outcome This last step completes the cycle of all concerted efforts in the research domain

Contribution to the World Scientific Community

Whatever little contribution I have given to the world scientific community is dwarfed even more by the enormity of the challenges confronting the Philippine scientific and academic arena My contribution to the world scientific community had never been prominent and conspicuous This is because the compelling agenda as of the moment is to elevate the research consciousness and promote research productivity of the local scientific and academic community This massive and enormous task must be undertaken at the grassroots level albeit silently This does not negate the fact that orchestrating grassroots research is absolutely demanding of onersquos time and is a ravenous drainer of onersquos resources However we need to have an uncomplaining production crew willing to sacrifice and do the grueling work if ever we intend to produce award-winning actors

Confluence of Factors Contributing to Present Status

I have always dreamed of becoming a published researcher but for a long time I had been limited at producing research in areas at the workplace (gemba) that counts most to company profitability Being published remained in the realm of dreams Research publication had never been in the agenda of the industrial sector Whatever researches an internal specialist accomplishes are immediately utilized in the workplace without regard to publication lest whatever advances and strides a researcher contributes will benefit the competition as well nullifying the edge that the company has achieved by reason of the breakthrough

It was when I became Dean of a local technological college (that later became a university) when I began discerning the dismal picture of sluggishness in research activities I sensed that the Vice president for Academic Affairs my predecessor of the Deanship was a lone ranger in her battle against research aversion of the academia The owners were half-hearted at the idea of promoting research culture if it would mean commitment of financial resources and the VPAA was at best limited by her own lack of skill and inexperience on research Furthermore the VPAArsquos position was swarmed by supervening priorities and she can only do as much I felt that research was done not because the academic community was devoted to it but because largely the academic community considered it as distasteful requirement for university status for autonomy from CHED to be recognized as a Center of Excellence and for accreditation purposes The VPAA needed all the help she can get As Dean of a growing college I have

to exercise leadership and radiate enthusiasm in the area of research I have offered myself as adviser or as co-author of my faculty provided guidance and motivation from the inception of the research project all the way to its completion I became the self-appointed reviewer and editor of almost all projects examining not only the content but also the grammar of each single research project When the faculty complained that heshe does not have the material time I had to go out of my way to help the faculty rearrange her teaching schedule When the researcher balks due to meager resources I have to spare whatever little personal resources I have Whenever a researcher expresses that heshe is not carved out for research I have to demonstrate to himher that heshe has what it takes to be a researcher

My family had been very supportive and I heard no complaints about the long hours I invested on research - hours that should have been spent with them Balancing time to be spent with the people I love and time spent on leading professionals in the research endeavors is precarious at best but the people I loved never complained about the lopsided tilt

In perspective my values turned out to be a formidable foundation in my quest at building an ark where faculty members with seminal research predilections can seek refuge in turbulent weathers The leadership values of quality-orientation passion for scientific truth empathy with people sacrifice leading by example perseverance and determination all contributed to transforming my person as a more dependable leader a research colleague and a better human being

Purpose in Life

I believe I was born for a purpose The purpose had never been the generation of wealth and fame for my own personal gratification I believe the raison drsquoecirctre of my existence is to initiate and replicate goodness however insignificant it may appear at the onset I believe that we are living in a universe of connectivity- that our own seemingly insignificant animal existence is part of the greater whole that one sincere effort by one person can never go to waste and that whatever little good we do will ripple out to the rest of the universe

Looking back in retrospect looking inwards in introspection looking around in circumspection and looking beyond my own prospects of tomorrow I see a better world- a much better world than what we have I may not become part of that ideal world but I want to bask in the glory of the belief that I once was a humble part of the struggle to make that better world a reality I may not be remembered by the people of that distant world but as long the many seemingly insignificant people whose lives I have touched have spoken to each other in soft voices lsquohe did some good to mehelliprsquo my life shall have come full circle be that fulfillment take place beyond my mortal existence

Appreciating the beauty of peoplersquos aspirations is the first step towards achieving those aspirations I see the journey as more gratifying than the destination itself

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

23

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

I go by a simple principle in life as personified by the Great Mao Zhe Dong ldquoDo not do unto others what you donrsquot want others to do unto yourdquo These eternal words have been my guiding principle since as long as I can remember I

have always been mindful of everything that I do in life guided by the wisdom of such immortal words

In my daily routine say for example I see to it that a simple conversation is at ease and vibrant Irsquom very sensitive to what I say to others so as not to hurt their feelings Also not only that I mind what I say but most importantly I mind how I say it I actually call it random acts of simple kindness I make a constant effort to do the right things because I simply believe that what goes around comes around As long as I keep this in my mind I am always mindful of what I say or do

I am not a perfect person like anybody else I also make mistakes but these mistakes are instrument for me to better myself For I believe that experience is the best teacher and the best experience is failure We donrsquot get successful just because we are great but because of how we use our God given gifts for the good of humanity and what perfect way to contribute to the welfare of humanity but through the noble intention of research Most of the people in the academe have this noble mandate as part of their academic exercise but only but a few sees the opportunity to make this as a platform of making a difference in the world

What better way to alleviate the sorrows that envelope the face of the earth but to do credible research however I have taken upon myself the noble dictum that we should be the change that we want to be so I took it upon myself not only to do research but to be a leader in this field I have been part of the Our Lady of Fatima Research pillars and was a former Assistant Research Director This has given me the avenue to be an instrument for my institution to push research agenda that benefits not only the institution but also the community We have been instrumental in assessing the true status of the Tullahan River in Valenzuela City Philippines Through the years we have been instrumental in various arrays of community

and developmental research which was used by other institutions in similar studies

More recently when I got the chance to be entrusted with a crucial position in the Philippine Association of Schools of Medical Technology Inc (PASMETH Inc) as Vice President I was given the chairmanship of the research and publication committee This was for me was the most opportune time to launch an ambitious endeavor but amidst all adversities and challenges we were able to launch two (2) volumes of the Asia Pacific Journal of Medical Laboratory Science (APJOMLAS) which is a peer reviewed and referred international journal published once a year by the Philippine Association of Schools of Medical Technology and Public Health Inc (PASMETH Inc) it publishes scholarly papers descriptive and timely reports and continuing informations and findings related to research and development in the practice and education of Medical Laboratory Science It contains research outputs presented in local and international fora It is being published to enlighten the Medical Laboratory Science community about the quality of our researches to encourage especially our students to pursue research as an avenue for maximizing learning potential and at its truest essence contribute to the betterment of lives

My principle is deeply rooted in my upbringing as my parents have always instilled in me the value of doing good things to others even if others cannot For in Godrsquos most opportune time all of these will not go unnoticed As I always remind myself if we can do good things to others we have to do those things Itrsquos not a matter of choice but a responsibility With this I become humble as I am forever reminded that God is above me all the time which makes me fully human

Your humble servant in research

JOSE JUREL M NUEVO RMt PhD Editor in ChiefAsia Pacific of Journal of Medical Laboratory Science Dean College of Medical Laboratory Science Our Lady of Fatima University

Outstanding World Research Leader A w A R D E S S A Y

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

24

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

The Afghanistan Research and Evaluation Unit (AREU) with the United Nations High Commissioner for Refugees (UNHCR) embarked a study that looked into specific circumstances and

motivations leading Afghan children to travel to Europe and other industrialized countries which would inform future policy and strategic planning on this issue The study took a comparative look of high-sending provinces (Nangarhar and GhazniKabul) and low sending provinces (Bamiyan and Paktya)

The study adopted a Post-Observation (in this case sending areas of young Afghans departing to industrialised countries) Only Comparison Group Design It also examined the ethnicity factor by comparing high sending and low sending communities that are predominant Pashto (Nangarhar and Paktya) or Hazara (Bamiyan and GhazniKabul) Lessons gleaned from the conduct of the study are as follows 1) Due to the sensitivity of the topic precautions need to be in place to protect both the participants of the study and the research team that conducted the study 2) Multiple techniques need to be adopted to complement and validate the information gathered from informants and participants of the study 3) Time is needed to introduce the study in the community and for families to feel at ease and comfortable to share their stories 4) Involvement of stakeholders right at the very beginning of the study of their inputs what have been done and what initiativesstructures are in place from their end about the issue

The said stakeholders formed as a consultative group to ensure early buy-in with the research and validation with research findings and continued policy relevance

uptake 5) Awareness of the dual role of getting local people as part of the team as facilitating and hindering factors in the research process 6) Advance mapping and reconnaissance of study areas about security cultural and sensitivity issues as there are commonalities at the same time context specific dynamics of study areas and 7) Team composition ndash balance of male and female team members ethnic affiliation and issue of mahram among female researchers need to be taken into consideration Ethical consideration is forefront in the conduct of any research studies however in conducting a sensitive topic in a fragile environment extra care and mechanism should be put in place to make sure that it is strictly followed

Extra effort and training on the part of the research team be made to ensure that participants of the study are not harmed informants remain anonymous and information given from informants are kept extremely confidential The balancing act of obtaining a good data and taking into consideration ethical issues was a primary consideration by the team conducting the research

The difficulty of the task was magnified with the sensitivity of the context as well as the topic being studied coupled with the fragility of the situation studied Sensitivity of the topic and its importance to be unpacked and the fragility of the environment call for a very strong observance of research ethics and the call for lsquodoing no harmrsquo

The Helsinki Declaration of 1964 that calls for clientsrsquo welfare is never more true today ldquoIn research on humans the interest of science and society should never take precedence over considerations related to the well-being of the subjectrdquo

Conducting a study on a sensitive topic in a fragile situation Lessons and considerations in Afghanistan

CHONA R ECHAVEzORCID No 0000-0002-4997-5824chonaareuorgafAfghanistan Research and Evaluation Unit Afghanistan

PlENARY PAPER

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

25

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Pre-Post Personal Meaning Mapping of Children with Disruptive Behavior and a Proposed Program The Case of Elementary Pupils in Dasmarintildeas City Philippines

The Effects of Therapeutic Massage on the Range of Motion of Knee Joints among Patients with Osteoarthritis

LLaneLy V FabeLLoORCID No 000-0002-0261-6584yani_fabelloyahoocomImus Institute PhilippinesDay 1 Aug 26 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

Behaviour problems can be challenging especially to those teachers who deal with primary school children because pupils may not always fully comprehend their situation This study is a pre-post intervention assessment of elementary school pupils with disruptive behavior using the Personal Meaning Mapping approach The three types of intervention adopted were (a) heart-to-heart talk between pupils and their parents (b) group-sharing and (c) watching a movie or documentary on bullying Thereafter an intervention program was designed where the environment of the pupils was considered ie home school and community Respondents of the study were Grade VI pupils of four elementary schools in Dasmarintildeas City their parents classroom teachers and guidance counselors The study revealed that there were positive changes in the disruptive behaviour of pupils the children were manageable in the post-assessment stage and the pupils gained insights of their own disruptive behaviour With respect to intervention parental intervention produced a consistent change in behaviour and thus recommended Similarly the pupils should be encouraged leadership flexibility creativity and other skills and Personal Meaning Mapping should be included in the schoolrsquos guidance program as an integral part of counseling services

Keywords Education pupils disruptive behaviour intervention personal meaning mapping descriptive design Philippines

TawaT wichianpraphaORCHID No0000-0001-8104-1688joi_nhsohotmailcomKhlung Hospital ThailandDay 1 Aug 26 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

Osteoarthritis is a serious health problem in Thailand The therapeutic massage is an alternative medicine to increase range of motion of knee joints This study aimed to examine the effects of therapeutic massage on the range of motion of knee joints among patients with osteoarthritis The samples were 32 osteoarthritis patients seeking treatment at Khlung Hospital The samples were purposively selected and given therapeutic massage for 3 weeks The study tools used are 1) questionnaire which consists of two parts demographic characteristics and a form for range movement of knee joint record and 2) goniometer where range movements of knee joint before and after receiving therapeutic massage were compared by Paired t-test The results revealed that after receiving therapeutic massage average scores of range movement of knee flextion and extension were significantly higher than that before receiving therapeutic massage(t = 7759 p lt05 t = 7744 pp lt05 respectively) The findings showed that the therapeutic massage could increase the range movement of knee joints Therefore therapeutic massage should be promoted as a complementary medicine among osteoarthritis patients

Keywords Health Education therapeutic massage range movement osteoarthritis quasi-experimental design Thailand

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

26

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

AlexAnder FrAnco A delAntArORCID No 0000-0003-1833-5899alexanderfrancodelantargmailcomCebu Institute of Technology ndash University PhilippinesDay 1 Aug 26 2014 Time 131 ndash 150 pmVenue Meeting Room 3

Attendance of workers is critical to the efficient operation of the production lines Absence and tardiness disrupt production line operations by approximately 20 mins which in a high-speed production line translates to decrease in production by thousands of units The study determined the effectiveness of the motivation program and rationalized the data gathered in the light of Herzbergrsquos Two-Factor Theory Documentary analysis and interviews were conducted The key informants included human resource practitioners plant supervisors and workers who are eligible for the award The study revealed that the award system was effective on the first two years of implementation ie incremental productivity in monetary terms far exceeded the cost of the program On the third year the incremental productivity was minimal On the fourth to fifth year the cost of program administration in terms of contemporaneous productivity no longer justified the continuation of the program Furthermore a number of workers committed administrative infractions just so to obtain the award The study concludes that in the first two years of program implementation the motivation program accomplished its objective however after continuous implementation the award deteriorated into a maintenance factor Furthermore problematic and unwanted behaviors surfaced particularly commission of fraud and collusion to obtain the award leading to the demoralization of employees The study recommends that motivation programs should be promotional and award systems should immediately be evaluated for incremental productivity after one full-cycle

Keywords Motivation maintenance hygiene perfect attendance absenteeism tardiness Herzbergrsquos Two-Factor Theory descriptive design Philippines

Combination Activity of Gynuranepalensis and Ananascomosus Leaves Extract as Anti- hyperlipidemic in High Cholesterol Diet-Induced Sprague Dawley Rats

Critical Analysis of the Perfect Attendance Award A Motivational Program of a Food Manufacturing Company

MAriA luisA r olAnoORCID No 0000-0002-6250-8163deanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 1 Aug 26 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

Cardiovascular diseases and its other form is one of the leading causes of morbidity and mortality worldwide attributed to abnormal serum lipid level The study sought the anti-hyperlipidemic activity of the combined extract of Ananas comosus and Gynura nepalensis in lowering lipid profile of high fat diet-induced hypercholesterolemic Spragaue-dawley rats The study employed Analysis of Variance (ANOVA) and conducted post hoc analysis using Dunnett Multiple Comparisons Test Statistical administration of the ethanolic combine extract of 100mgkg per body weight to a different group showed a significant decrease (Plt 001) in the amount of the Total Cholesterol Triglyceride LDL and VLDL-C compared with cholesterol-fed group Administration of the combined extract of 250 mgkg per body weight to a different group also showed an extremely decreased in amount TC TG LDL VLDL significantly compared with the cholesterol-fed group The overall experimentation concludes that the combined extract of Ananas comosus and Gynura nepalensis is an extremely potent antihyperlipidemic agent

Keywords Science and Clinical Laboratory cardiovascular disease Gynura nepalensis Ananas comosus experimental design Philippines

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

27

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Bankruptcy Prediction Themes Trends and Prospective Research Platform

The Socio-Political Symbols in the Ifugao Epic ldquoHudhud of Dinulawan and Bugan at Gonhadanrdquo

nur suciORCID No 0000-0003-2708-901XnursuciperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 151 ndash 210 pmVenue Meeting Room 3

The global financial crisis started in 2007 and persisted along with the recent financial scandals Along the time bankruptcy prediction has been one of the targets that many researchers tried to accomplish Bankruptcy is one of the most important challenges that firms and businesses in an economic system of any country confront In this respect they are searching for methods for estimating financial bankruptcy of the firms Many case studies have been performed in estimating firmsrsquo bankruptcy prediction models Several models were proposed basing the analysis on the traditional financial ratios developed by Altman (1968) using multivariate discriminant analysis This study traces the literature on bankruptcy prediction from 1977 to present focusing on the use of simple ratio analysis to predict future bankruptcy Using the meta-analysis approach it discusses how bankruptcy prediction studies recognize the use of variables related to the existing research structure ie regression model and type number and variety of variables used in models and specific uses of bankruptcy prediction models The population of the survey includes bankruptcy models performed during 1977 to 2014 published in articles thesis and research reports or have been reached the surveyor in other ways Analysis of 50 bankruptcy prediction studies published from 1977 to 2014 reveals trends in model development Findings imply the use of many kinds of models (Z-Score Case-Based ReasoningCBR Neural Network) and variables (financial ratios)

Keywords Business bankruptcy bankruptcy prediction models and variables meta-analysis Indonesia

Judith J BAtinORCID No 0000-0002-7756-2947jetbatingmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 211 ndash 230 pmVenue Meeting Room 3

In 2001 UNESCO proclaimed the Ifugao epic hudhud as one of the 19 masterpieces of the oral and intangible heritage of humanity This study is focused on the traditional marriage rite of the wealthy Ifugao people in the ancient times as a reflection of the socio-political culture and tradition The analysis is anchored on E Arsenio Manuelrsquos theory of the Philippine ethno-epic A descriptive-qualitative method was used in this study Immersion observation and random informal interviews in Ifugao (Kiangan Asipulo and Lagawe) were employed in gathering and validating data This study determined the socio-political symbols reflected in the narrative structure and characterization of the epic and examined how the traditional marriage rite (uyauy) definews the socio-political stratification of the Ifugao people The hudhud variant of study is a historical record of the traditional and unique customary laws of the ancient Ifugao people that have survived to this modern age The characters bring us the perspective that defines the traditional culture of the Ifugao people despite the Christianization and modernization The epic unfolds the beauty and legacy of the great ancestors of the highland that needs to be protected and preserved

Keywords Literature Ifugao socio-political culture Ifugao traditional marriage rite descriptive-qualitative method Philippines

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

28

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Grammatical Errors in English by Students of Non-native English Speakers at STIE Perbanas Surabaya

Involving Civil Society in Local Governing Process and Environmental Policy Evidences from Two Case Studies in Thailand

KArtiKA MArtA BudiAnAORCID No 0000-0002-9770-2409kartikaperbanasacidSTIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 251 ndash 310 pmVenue Meeting Room 3

Errors in writing for the students of non-English native speakers have been crucial so far for the teachers in language teaching in Indonesia This study attempts to explore the grammatical error of English made by students of STIE Perbanas Surabaya These errors include the types of errors in writing that are presented in percentage and some possible ways to eliminate these errors The study is a qualitative research using case study analysis derived from SLA (Second Language Acquisition) First 30 students of three-year undergraduate program were given treatment on how to write a paragraph during a certain process of learning They were given a topic for making a paragraph These were analyzed based on Error Analysis (EA) Theory It was found out that there are eight types of errors identified such as verb form word order article omission S-V agreement be omission adjective preposition omission and pronoun omission The errors are subsequently ordered such as the verb form followed by word order subject-verb agreement article omission be omission preposition omission adjective and finally the pronoun omission All these have been discovered and can be used for further treatment on how to treat students in the learning process

Keyword Language error analysis Error Analysis Theory second language acquisition grammatical errors descriptive design Indonesia

thunrAdee tAveeKAn ORCID No 0000-0002-4199-7025thunradeetpsuacthPrince of Songkla University ThailandDay 1 Aug 26 2014 Time 311 ndash330 pmVenue Meeting Room 3

Public administration and governance studies at the national or local level have widely considered and emphasized on the inclusion of the civil society in governance as a key element to improve public affairs and promote public participation In Thailand the involvement between governmental agencies and civil society groups is innovative and challenging Concerned with the lack of profound understanding of the collaborative approach in Thai context this paper seeks to explore the nature of local governance and its impact on the interaction among the actors against the backdrop of engaging civil society in local environmental policy The case study and ethnography were employed as research methods at two Thai local communities The data are narrative and description derived from the document in-depth interview and observation notes Based on content analysis informed by ground theory the study evidences on the shift of local governance mode form fragmented institutions to network forms of collaboration It argues that the collective interactions between public authorities and civil society actors within the collaborative space of governing process include negotiation and adaptive dialogues about trust mutuality and reciprocity The paper acknowledges localized conditions as the key factors that determine the state of governance practices Keywords Public Administration local governance participation civil society collaborative governance qualitative design Thailand

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

29

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 1

ISSN 2094-9529

Food for Love Bicolanosrsquo Culture in Merlinda Bobisrsquo Novel

The Effect of Relational Benefits in Credit-Delivering Services on Satisfaction and the Impact on Customers Commitment and Loyalty in Banking Industries

tAtiK suryAniORCID No 0000-0002-7472-9617tatikperbanasacid STIE Perbanas Surabaya IndonesiaDay 1 Aug 26 2014 Time 401 ndash 420 pmVenue Meeting Room 3

In marketing gaining a sustainable business performance is considered essential Therefore to maintain a long-term relationship is an important effort for gaining the sustainable business performance especially in banking industries In this case Small and Medium Enterprises (SMEs) as potential customers should be satisfied and served by delivering superior benefits Previous studies in services found that the relational benefit has a positive contribution to creating customer satisfaction However there is a dearth of studies on the positive contribution of relational benefit in banking industries This research examines the effect of relational benefits on customer satisfaction and the effect of customer satisfaction on commitment and loyalty Research involved 265 SME owners who took credit in banking industries in Indonesia The analysis was done by using SEM with Wrap PLS 40 The result shows that the relational benefits have significant positive effect on customer satisfaction Customer satisfaction has a positive effect significantly on commitment and loyalty It was found that the effect of satisfaction on customer commitment (073) which is bigger than on loyalty (040) Significantly commitment also has a positive effect on loyalty The implication of this research is that banking industries should provide superior relational benefits by providing social benefits confidence benefits and special treatment benefits

Keywords Marketing relational benefits credit services satisfaction commitment loyalty descriptive design Indonesia

sherill A GilBAsORCID No0000-0003-4764-1633sheriillgilbasgmailcomUniversity of Santo Tomas PhilippinesDay 1 Aug 26 2014 Time 331 ndash 350 pmVenue Meeting Room 3

Food satisfies hunger and hunger obeys desire Accordingly desire and longing result in societal problems Food and love may be extreme needs of humans but the fulfilment of a humanrsquos wants through food and love may actually help ease such societal problems This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobisrsquo Banana Heart Summer As a contemporary novel Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol Region The paper presents an analysis of the novelrsquos creative representation of food towards characters and their relationships with one another The researcher employed Freudrsquos psychoanalytic theory on the pleasure and reality principles Likewise the cultural and gender studies and semiotics are applied in the treatment of material This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds religion-induced faith culture-bound tradition and palatable dishes on the table The entire novel suggests hope and positivity amidst the evident ldquohungerrdquo It offers awareness of the different types of hunger brought along by the socio-historical and political issues The understanding of onersquos culture provides better view of the world this worldview may help identify the localersquos distinctiveness

Keywords Literature Bicolanos material and nonmaterial culture socio-historical and political issues Descriptive- qualitative analysis semiotics cultural and gender studies Region V Philippines

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

30

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

1

Indonesia The Worldrsquos Leader in the Palm Oil Industry

The Ability of Cash Flow Statement in Predicting the Profit of the Go-Public Companies

JessicA M AvenidoORCID No 0000-0002-8099-5620jessicaavenidoappsusjreduphUniversity of San Jose ndashRecoletos PhilippinesDay 1 Aug 26 2014 Time 421 ndash 440 pmVenue Meeting Room 3

Being the world leader in the production of crude palm oilIndonesia has been successful in serving the domestic and world market with palm products and palm derivatives The industry contributes US$176 billion through exports in 2012 At present the demand for crude palm oil has soared high due to the increasing awareness of the varied uses of palm oilThe challenge to countries cultivating oil palm is how to cope with the local and global demandThe focus now is to increase plantation areas to produce a higher volume of crude oil to serve the needs of the world market Today the total land area planted to oil palm in Indonesia has reached 97 million hectares This study used data mining and Delphi technique by utilizing sources from public domain websites and several databasesThis study determined the gap between production and utilization of palm oil products It also aimed to provide information to existing industry players policy makers future investors and would-be entrants to the industry on the latest trends Although Indonesia has been successful in providing the local and international market with palm oil products and palm derivatives it has to benchmark with other palm-producing countries to avoid industry stagnation The benchmark shall intensify diversification particularly in the development of new edible products in order to take advantage of the health benefits derived from the use of palm oil

Keywords Environmental scanning palm oildata mining Delphi technique Philippines

eni WuryAniORCID No 0000-0002-8358-726Xeniwuryani_bmyahoocomState University Surabaya IndonesiaDay 1 Aug 26 2014 Time 441 ndash 500 pmVenue Meeting Room 3

It is important for the companies to be able to predict the profits in any business progress Therefore attempts to analyze the cash flows should also be conducted for that purpose The study analyzed the ability of cash flows in predicting the companyrsquos profit The data used consists of the entire annual financial statements taken from the go-public companies as listed in the Indonesian Stock Exchange (Bursa Efek Indonesia or BEI) in 2010-2012 The list contains 225 companies for analysis It has its independent variable that is cash flow statement using the proxy of operating cash flow investment cash flow and cash flow financing The dependent variable is in the form of profit All these data were analyzed using multiple linear regression The results of the analysis indicated that cash flow statement is proven to predict the companiesrsquo profit Furthermore it is a fact that all the information contained in the financial statements of cash flows can be expected to assist the investors in making decisions whether they continue to invest their capital or not

Keywords Cash flow operating cash flow cash flow investment financing cash flow income multiple linear regression Go Public Company descriptive design Indonesia

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

31

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Effects of Caesalpinia pulcherrima (L) Sw extract on histamine-induced asthma in Sprague dawley rats

Jose Jurel M nuevoORCID No 0000-0001-5685-883XdeanjurelmnuevoyahoocomOur Lady of Fatima University PhilippinesDay 2 Aug 27 2014 Time 931 ndash 950 amVenue Meeting Room 3

Asthma is a chronic inflammatory disorder of the airways It targets no specific person and occurs at any age hence asthma is becoming rampant worldwide with deaths about 250000 annually and would further increase to 100 million by 2025 The researchers made use of Caesalphinia pulcherrima as the experimental plant which contains rich phytochemicals like carbohydrates saponins flavonoids and alkaloids that would confirm its anti-asthmatic activity Leaves of Caesalpinia pulcherrima were dried in shade powdered and soaked with 80 ethanol extraction Twenty-five female Spague Dawley rats weighing 150g-250g were selected and divided into five groups which were composed of Group I Inducer control (IC) Group II Standard (STD) received Chlorpheniramine maleate 2mgkg ip and Group III CPLE (100mgkg) Group IV CPLE (200mgkg) and Group V CPLE (400mgkg) received 100 200 and 400 mgkg po ethanolic extract of leaves of Caesalpinia pulcherrima respectively Experimental bronchial asthma was induced in rats by exposing them to histamine aerosol in a chamber made of Perspex glass until pre-convulsive manifestation occurs and the pre-convulsive time (PCT) was noted As the result the ethanolic leaf extract significantly prolonged the latent period of convulsions at the dose of 400mgkg po and showed maximum protection of 66 as compared to Chlorpheniramine maleate dose of 2mgkg po which offered protection of 47 at the 4th hour For the lung tissues labeled as 400mgkg the degree of inflammation of the bronchioles bronchi and blood vessels surrounding the bronchi is almost the same with that of the positive control

Keywords Caesalpinia pulcherrima Anti- asthma Chlorpheniramine maleate Histamine Phytochemicals descriptive design Philippines

Rhetorical Moves of Arguments in Conclusion Sections of Academic Journal Articles

dJuWAri ORCID No 0000-0002-2750-3463djuwariperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 1031 ndash 1050 amVenue Meeting Room 3

In genre approach for analyzing the texts of academic English identifying rhetorical moves is beneficial for the writers who want to follow the discourse community and their writing styles Arguments and their rhetorical moves in research articles published in academic journals are also good for exploration These arguments are mainly expressed in modality and these represent the authorsrsquo commitment to arguing especially in conclusion sections of research articles This study attempts to reveal how the modality is expressed in academic writing written by the authors of academic journals The study used a qualitative design utilizing the documents to be analyzed The research articles (RAs) were submitted by the contributors for publication in academic journals There were 30 RAs from three publications selected purposively and analyzed using the three types of modality showing low commitment medium commitment and high commitment A triangulator or investigator was also employed for peer debriefing to get trustworthiness From this analysis the rhetorical moves of the arguments in the conclusion sections can be explored and described It was found that the authors express their commitments in different ways Some use high commitments while others use the medium and low commitments in their conclusion sections

Keywords Rhetorical moves academic journals low commitment medium commitment high commitments RAs qualitative design Indonesia

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

32

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Understanding the Filipino Worldviews in Demetillorsquos Barter in Panay An Epic

Social Stratification of Linguistic Forms in Text Messages of Selected Cebuanos

leo AndreW B BiclArORCID No 0000-0001-7276-1018leoandrewbibitbiclargmailcomUniversity of Santo Tomas PhilippinesDay 2 Aug 27 2014 Time 1051 ndash 1110 amVenue Meeting Room 3

The Philippines a treasury of oral folk epics gives us opportunities to research epics in transition which implies documenting and introducing them to wider audiences The losing of living epic tradition attracts national and international attention and becomes a concern of the state and the educational system This study is focused on the literary characteristics Ricaredo Demetillorsquos (1961) Barter in Panay An Epic in which his materials were gathered from Maragtas a semi-legendary record of the Bornean settlement in Panay The study is anchored to Hornedorsquos theory of reality frames in teaching literature It unfolds the literary characteristics of the text through descriptive-qualitative method employing formalistic-contextualist approach The study reveals (1) the themes through the narration of the persona (2) the Filipino worldviews in contemporary times though the language of the characters Barter in Panay An Epic reflects the ldquosweetness and lightrdquo of the Filipino lifeways and traditional values Demetillorsquos literary epic is vehicle of preserving our folkloric tradition depicting our Filipino identity and worldview making the text significant in the canon of Philippine and World literatures The author emphasizes the urgency to know our past and to revise our understanding of the world within the progress of time

Keywords Barter in Panay Folk Literature Formalistic-Contextualist Approach Reality Frames in Teaching Literature Literary Epic Central Panay Philippines

JAde Flores BAMBAORCID No 0000-0002-2095-8414jade_bambalsueduphLa Salle University-Ozamiz PhilippinesDay 2 Aug 27 2014 Time 1111 ndash 1130 amVenue Meeting Room 3

While cellular phones have become common among Filipinos Panao (2011) contends that even though such accessibility may have bridged the digital gap it is far from eradicating social divides between the rich and poor Class divide is very apparent based on usage alone This divide is more a function of income and education than availability of technology Three aims of this study include 1) finding out whether social stratification is evident in the text messages of people from lower middle and upper classes 2) affirming the relationship between social stratification and linguistic forms usage and 3) exploring noticeable patterns in texting styles of participants Employing mixed methods design linguistic forms used by participants were described and analyzed More so noticeable patterns in the texting styles of 18 participants (six for each social class males and females equally represented) were also accounted Three linguistic forms shortenings punctuations and lettersnumbershomophones are frequently used by the participants across the three social classes to facilitate ease of texting and to shorten long words Two form categories are socially stratified punctuations and accent stylization Thus knowing the linguistic forms used by an individual can lead to knowledge of hisher social status

Keywords Sociolinguistics computer-mediated communication (CMC) social stratification linguistic forms textual analysis mixed methods design Philippines

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

33

Theme Integrity in Governance Hearts Across Borders Nourishing EnvironmentD

AY 2

ISSN 2094-9529

The Role of Interpersonal Communication in Mirroring the Experience of Typhoon Bopha Victims

Factors Affecting Science Teachersrsquo Use of ICT

JozA AlsheMMAriORCID No 0000-0002-4648-7446oza7979yahoocomUniversity of Southern Queensland AustraliaDay 2 Aug 27 2014 Time 151 ndash 210 pmVenue Meeting Room 3

Technology Acceptance Model (TAM) is a parsimonious model that has been widely used to predict the user behavior regarding the acceptance of technology TAM was adapted in this study to develop a new model Information and Communication Technology Acceptance Model (ICTAM) to predict and explain primary science teachersrsquo use of Information and Communication Technology (ICT) in teaching and learning The survey in the study consisted of eight parts 1) computer self-efficacy 2) subjective norms 3) external barriers 4) ease of use 5) usefulness 6) attitude toward using ICT in teaching 7) intention and 8) actual use of ICT in teaching scales Data were gathered from 500 primary science teachers from six districts in Kuwait using a survey questionnaire The study employed structural equation modeling (SEM) using statistical software AMOS version 21 to evaluate the ability of the proposed model in predicting primary science teachersrsquo use of ICT in teaching and to test the causal relationship between the variables Overall the ICTAM showed a good fit with the data and proved to have appropriate explanatory power based on responses collected from primary science teachers Moreover the results demonstrated that perceived usefulness was the key determinant of ICT usage

Keywords ICT science teachers Technology Acceptance Model survey questionnaire descriptive design Kuwait

JoAn dolienteORCID No 0000-0001-9108-9781jpdoliente94gmailcomXavier University PhilippinesDay 2 Aug 27 2014 Time 221 ndash 240 pmVenue Meeting Room 3

Typhoon Bopha the deadliest in the world that hit the east coast of Mindanao Philippines on December 4 2012 caused a massive destruction among lives and livelihood of myriad residents This particular study looked into the experiential perspective of the interviewers on how interpersonal communication played very crucial role in assessing humanitarian programmatic measures on those heavily affected areas in Agusan del Sur Compostella Valley and Surigao del Sur The researchers made use of descriptive-phenomenological design in the conduct of the study Results accounted the researchersrsquo challenges encountered when being tested to the limits in patiently repeating and paraphrasing questions to put across the message in verifying if answers were clearly captured and in dealing with uncooperative beneficiary respondents It affirmed that IPC which is a package in itself played a huge role in fieldwork it came with patience understanding the norms of the others and utmost care on the choices of words during the interview It is hoped that this study can contribute to the stock of knowledge in communication research in Asia and help the aspiring researchers to consider IPC constantly during fieldwork

Keywords Interpersonal Communication fieldwork descriptive-phenomenological research Philippines

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

34

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

DAY

2

Increasing Competitiveness of Batik SMEs in Indonesia Market-Oriented Marketing Strategy

The Success of Transmigrant from East Java in Migrant Location and its Impact on the Behavior of the Society from the Origin

suKesiORCID No 0000-0002-2144-7093greenpctyahoocomUniversity of Dr Soetomo Surabaya IndonesiahAry soeGirihary_soegiriyahoocomAkademi Teknik dan Keselamatan Penerbangan (ATKP) Surabaya IndonesiaDay 2 Aug 27 2014 Time 301 ndash 320 pmVenue Meeting Room 3

Transmigration is one of the governmentrsquos solutions to achieve a balanced distribution of population expand business opportunities and improve the quality of production and income This study identifies the social economic and cultural aspects to create successful migrants and analyze the forms of the success of what is transmitted by the migrants to the region of origin It surveyed successful transmigration running T+3 representing East Kalimantan province Berau regenc As a descriptive qualitative analysis the study conducted interviews and discussion which resulted in finding the presence of a strong magnet why to go to the location The social aspect is a good adjustment to develop their businesses easily with a mutual cooperation Economic aspects are related to the presence of jobs in accordance with the capabilities and expertise of migrants concerned such as from the area of origin to be farmers sharecroppers precisely owning the wider land as well It also attracts the residents to follow in the footsteps of their predecessor and so on In conclusion the migrants are enthusiastic hard working and tenacious so as to increase their income and better housing conditions All these are due to education skill levels income levels feasibility of residence place of business feasibility and assets acquired

Keywords Consumer behavior transmigrants society behavior descriptive-qualitative research Indonesia

BAsuKi rAchMAtORCID No 0000-0002-3327-6746basukiperbanasacidSTIE Perbanas Surabaya IndonesiaDay 2 Aug 27 2014 Time 241 ndash 300 pmVenue Meeting Room 3

To enhance the competitiveness of Small-medium Enterprises (SMEs) of Batik clothes in Indonesia requires a well-planned market-oriented marketing strategy The fact is that lack of access to markets and the weakness of the marketing strategy are the crucial factors This study has its long-term goal to improve the competitiveness of Batik SMEs in Indonesia and minimize the impact of free trade through the development of models of market-oriented marketing strategy The study identified the internal and external marketing activities the activity of the marketing mix and formulated three-model strategy (grand strategy) to increase the competitiveness The analysis was done using an internal marketing assessment matrix matrix of external assessment matrix matrix assessment of the marketing mix market orientation and assessment matrix Each element of assessment assessed qualitatively quantitatively or semi-quantitatively using quality grade descriptors excellent good adequate less and very less The qualitative assessment was done using researcher judgment The overall score calculation was done by finding the average score of SMEs The first data are marketing activities internally and externally marketing the second are marketing mix activities and formulate strategies to increase market orientation competitiveness The result will be used in the development of a marketing strategy models to increase the competitiveness Keywords Batik SMEs competitiveness marketing strategy market orientation mixed methods Indonesia

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

35

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

36

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

Com

pose

d by

Ran

dy A

Tud

ySu

ng by

Cor

Jesu

Colle

ge H

umm

ingb

irds l

iturg

ical C

hoir

Inte

rnat

iona

l Sta

ndar

d M

usica

l Num

ber (

ISM

N) 97

9-0-

9014

916-

0-1

IAM

URE H

ymn

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

37

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

DR GENARO V JAPOS President

genarojaposgmailcom+63 917 7035283

JONy V BERJESExecutive Vice President and Publishing Managerjberjesgmailcom+63 917 7175669

ISMAEL N TALILIResident Journal Editorismaeltaliligmailcom+63 916 8419382

LALAINE C PLAZAOffice Manager and Document

Control Officerlalaineplazagmailcom

+63 917 7217448

MICHAEL MyKO CHAVESResearch Conference Specialist

mykochavesgmailcom+63 917 5171417

LAWRENCE S BABANTOWeb Administratorbabantolawrencegmailcom+63 917 7263155

I A M U R E p e r s o n n e l

RUSSEL B OBSIOMAManaging Editor

+63935 294 9942

CLAIRE GAIL T CAMBOManaging Editor+63905 715 6231

JADE BEVERLy P VERGELFinance Purchasing Officer

+63917 980 9123

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

38

International Conference on Social Sciences Health and Environment 2014

The Stones Hotel Bali Indonesia August 26-27 2014

IAMURE Member Institutions

Agusan del Sur State College of Agriculture and Technology

Cagayan State University - Sanchez Mira

Cebu Normal University

Central Mindanao University

Davao Central College

Davao Doctors College

De la Salle - lipa

Guimaras State College

Holy Cross Davao College

John B lacson Colleges Foundation - Bacolod

John B lacson Foundation Maritime University - MOlO

la Consolacion College - Bacolod

leyte Normal University

Philippine Association of Institutions for Research Inc

lyceum of the Philippines ndash Batangas

Misamis University

Pamatasan ng lungsod ng Valenzuela

Negros Oriental State University

Philippine Normal University-Agusan Campus

STIE Perbanas

San Isidro College

San Pedro College

Southern leyte State University

St Peterrsquos College - Iligan City

Surigao del Sur State University

Universidad de Zamboanga

University of Bohol

University of Cebu

University of Immaculate Concepcion

University of Mindanao

University of Northern Philippines

University of San Jose-Recoletos

Jose Rizal Memorial State University

Colegio de San Juan de letran Calamba

Holy Trininty Colleges Mindoro State College of Agriculture and Technology

lipa City Colleges

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE

39

Theme Integrity in Governance Hearts Across Borders Nourishing Environment

ISSN 2094-9529

bull Adventist International Institute of Advanced Studiesbull Agusan del Sur State College of Agriculture and Technologybull Ajuy National High Schoolbull AMA Computer College-Davaobull Ateneo de Davao Universitybull Ateneo de Manila Universitybull Ateneo de Naga University bull Ayungon National High Schoolbull Basakan Elementary Schoolbull Basilan State College bull Bataan Peninsula State Universitybull Batangas State University ARASOF Nasugbubull Benguet State Universitybull Bicol Universitybull Bohol Island State Universitybull Bukidnon State Universitybull Bulacan State Universitybull Cagayan State Universitybull Cagayan State University - Sanchez Mirabull Capitol Universitybull Capiz State Universitybull Caraga State Universitybull Carlos Hilado Memorial State Collegebull Cebu Institute of Technology ndash University bull Cebu Normal Universitybull Cebu Technological Univerisity-Barili Campusbull Cebu Technological Universitybull Central Bicol State University of Agriculturebull Central Bicol State University of Agriculture-Sipocotbull Central Mindanao Universitybull Central Philippines State Unviersitybull Colegio San Agustin-Bacolodbull Colegio de San Juan de letran Calambabull Consolacion Community Collegebull CorJesu Collegebull Daniel Mercado Medical Center Institute of Health Sciencebull Davao Central Collegebull Davao Doctors Collegebull Davao Oriental State College of Science and Technologybull De la Salle lipabull De la Salle University - Taftbull Department of Education-Division of Cagayan de Oro Citybull Department of Social welfare and Development Regional

Field Office IV-Abull Department of Education-Division of leytebull Don Honorio Ventura Technological State Universitybull Don Mariano Marcos Memorial State University bull Eastern Visayas State Universitybull Father Saturnino Urios Universitybull Guimaras State Collegebull Holy Cross Davao Collegebull Holy Name Universitybull Holy Trininty Collegesbull Ifugao State University

bull Iligan Capitol Collegebull Iligan Medical Center College bull Iloilo State College of Fisheries-Dumangasbull Iloilo National High Schoolbull Imus Institutebull Isabela State Universitybull Isabela State University San Mateo Campus bull John B lacson Colleges Foundation - Bacolodbull John B lacson Foundation Maritime University - Arevalobull John B lacson Foundation Maritime University - Molobull Jose Rizal Memorial State Universitybull Kalinga-Apayao State Collegebull laguna State Polytechnic Universitybull la Consolacion College - Bacolodbull la Consolacion University bull la Salle University ndash Ozamizbull leyte Normal Universitybull liceo de Cagayan Universitybull lipa City Collegesbull lyceum of the Philippines University-Batangasbull Macabalan National High Schoolbull Malinao National High Schoolbull Mariano Marcos State University bull Manila Times Collegebull Mapuacutea Institute of Technologybull Mindanao Sanitarium and Hospital Collegebull Mindanao State University-Iligan Institute of Technologybull Mindanao University of Science and Technology bull Mindoro State College of Agriculture and Technology ndash

Calapan City Campus bull Misamis Universitybull Mountain View Collegebull National Museum of the Philippinesbull Natom National High Schoolbull Negros Oriental State Universitybull Northern Negros State College of Science amp Technologybull Nueva Ecija University of Science and Technologybull Nueva Vizcaya State University bull Occidental Mindoro State Collegebull Our lady of Fatima Universitybull Palawan State Universitybull Palompon Institute of Technologybull Pamantasanng lungsod ng Maynilabull Pamantasanng lungsod ng Valenzuelabull Partido State Universitybull Philippine Christian Universitybull Philippine Normal Universitybull Philippine Normal University - Agusan Campusbull Philippine Rice Research Institutebull Polytechnic University of the Philippines bull Quirino State Collegebull Ramon Magsaysay Technological Universitybull Saint louis Universitybull Samar State University

bull San Agustin Institute of Technology bull San Pedro College bull San Isidro Collegebull Silliman Universitybull Siquijor State Collegebull Sorsogon State College bull Southern leyte State Universitybull Southern leyte State University-Tomas Oppusbull Southern luzon State University-lucbanbull Southern Philippines Agri-Business and Marine and

Aquatic School of Technologybull Southern Philippines Medical Centerbull Southwestern Universitybull St Maryrsquos University bull St Paul University bull St Peterrsquos College - Iligan CItybull St Therese-MTC Collegesbull Sultan Kudarat State Universitybull Surigao del Sur State Universitybull Surigao State College of Technologybull Surigao State College of Technology ndash Del Carmen

Campus bull Systems Plus College Foundationbull Tarlac State University bull Technological Institute of the Philippinesbull Universidad de Zamboangabull University of Antiquebull University of Baguiobull University of Boholbull University of Cebu bull University of Eastern Philippines bull University of Immaculate Concepcionbull University of Mindanao bull University of Northern Philippinesbull University of Saint louis-Tuguegaraobull University of San Carlosbull University of San Jose Recoletosbull University of Santo Tomasbull University of Southeastern Philippinesbull University of Southern Mindanaobull University of Southern Philippines Foundationbull University of the Cordillerasbull University of the Immaculate Conceptionbull University of the Philippines - Baguiobull University of the Philippines - Cebubull University of the Philippines - Manila bull University of the Philippines los Bantildeosbull University of the Philippines Open Universitybull University of St la Sallebull wesleyan Universitybull west Visayas State Universitybull western Mindanao State University bull western Philippines Universitybull western Visayas College of Science and Technologybull Xavier University ndash Ateneo de Cagayan

Philippine clients of IAMURE