8 Strategies  to Make Your B2B Marketing

Sparkle this Season

B2B marketing can be a real challenge.

So we’ve created a checklist to help you engage with your

customers & prospects.  

Send a Personal Holiday Greeting 1

People don’t buy products.

They do buy: People, Purpose, Promise  

Business is personal, so personalize it!

Say “Thank You.”

Then, say it again for good measure.

Give a Gift 2

Create content that provides value.

Answer a question or solve a problem with a:

Infographic, whitepaper, tutorial, or video  

Be Found 3

The holidays are hectic!

Employees take more time off.

Businesses operate on abbreviated schedules.

Prospects may be less responsive;

Businesses may be less reachable.

Ensure prospects & leads can find: - Holiday hours - Customer service - Sales representatives - Company contact information

Don’t leave your leads feeling lost!

Take Advantage of the Year End 4

New Year’s is a time for retrospective & prospective reflection.

Analyze industry statistics to predict industry outlook.

Evaluate successful content to anticipate new leads.

Be Creative 5

There’s a time & place for fun. See? (We are great at email, not so great at singing!)

Let loose a little.

Use unexpected emojis in email subject lines.

‘Tis the season to socialize on social media.

Have fun with holiday puns in blog articles!

Converse with your customers in an approachable way to build brand loyalty.

Your customers are having holiday fun. Your business should too!

Update Your Company LinkedIn Page 6

LinkedIn may be the most critical social channel for a B2B business.

Set up an official company page if you haven’t already.

TO-DO: -  Start networking groups -  Share your best content -  Capitalize on paid social advertising

OPTIONAL: -  Update logos & branding with holiday

themes (ribbons, snowflakes, or holly)

Talk Up Your Involvement 7

‘Tis the Season of Giving

The holidays are an ideal time to partner with nonprofits and contribute

to giving campaigns.

It’s the Thought That Counts

Whether your company is making a monetary donation, gift-matching, or

organizing employee volunteer efforts, share the news!

Spread the Cheer, Far & Near

Your involvement spotlights you and raises awareness for the organization you help.

Moreover, customers will understand what’s important to your brand.

“Re-Wrap” Top Content 8

Analyze old content to determine what generated the greatest engagement

(likes, comments, shares), or drove the most traffic to your website.

Go Green

Re-create with ho-ho-holiday spin! Refresh in a different medium

(this SlideShare was a blog first).

Repurpose to generate evergreen content (perpetually relevant).

Make your list. Check it twice.

Conclusion

Throughout the holiday season (and all year round) identify what your

customers value and continuously apply these insights to become a

better B2B marketer.

Holiday Marketing Headquarters

The brightest campaigns begin with our exclusive tips, tools, and techniques.

www.icontact.com/holiday-hq