ICONOGRAPHY. Vodafone€¦ · ICONOGRAPHY. Vodafone. Vodafone’s family of icons had grown into a...
Transcript of ICONOGRAPHY. Vodafone€¦ · ICONOGRAPHY. Vodafone. Vodafone’s family of icons had grown into a...
ICONOGRAPHY.Vodafone
Vodafone’s family of icons had grown into a heterogenous accumulation of styles over the last generations. We developed a contemporary and recognizable new style for three different platforms (Android, iOS, Windows).
BEFORE AFTER
DEMAND.Creating a design language
Vodafone RedR230 G0 B0#E60000
Drop shadowObject shadow
Vodafone WhiteR255 G255 B255#FFFFFF
Dark RedR178 G0 B0#B20000
COLOR PALETTE
Vodafone is about connecting people and to be open for everyone. Their visual design has to be linked to this identity.
Vodafone Android icons use the Material Design of Android icons. The icons are simple, friendly and communicate the core idea. Shadows of layered surfaces add a tactile physical quality to the world of pixels.
The color scheme, with the brand’s bright red color in the focus, completely represents Vodafone.
STYLE.How we did it
Tinted edges
Backup Music Start Wallet Updates Accessory Store
Entertainment TVGuardian Tips My WebMessage + Cloud
Net PerformRoaming
Net Alert
My VodafoneCall + Home Media Notification Proxy Card Secure Net Contacts
THE BIG FAMILY.Unity in diversity
We created icons for 3 different platforms, respecting the different platform design languages.
Vodafone iOS and Windows icons are based on the general silhouette of the Android versions. The icons are placed monochromatic onto the Vodafone Red background and use negative space to seperate elements.
iOSAndroid Windows
PLATFORMS.Speaking different languages
In order to keep control over future icon development, we defined rules and developed a comprehensive guideline by which to create new icons.
GUIDELINES.Stick to the family