Next-Level Digital Marketing Douglas Haines

Web & Marketing Director - ICLV

3-Tier Approach

1. Social Media 1. Youtube 2. Facebook 3. Twitter

2. iChurch (Live/Graphics)

3. ICLV Website

Social Media• Viral and shareable

content • Distinct users &

communities • Don’t re-invent the

wheel

iChurch• Large, committed viewership

!

• Personal touch from leaders

Website• In-depth

information • Primarily “insider”

audience • Mobile Ready

-Eric Schmidt CEO, Google

“If you don’t have a mobile strategy, you don’t have a future strategy.”

Facebook• Local & World Events • Users already there • Links to videos, pics, &

specific information • Online ads reach

thousands of people in LV and around world

Case Study

• Posted day before

• Quality graphic, connected to important person, call-to-action, connection to other content

• 6,500 people reached

Announcement

Case Study

• Screenshot after 2 days

• 25 comments, 34 shares, 90 likes

• Custom graphic, call-to-action, great content

Content

Case Study

• Quality content

• 21 shares, 100+ likes (many from outside our congregation)

• Call-to-action, defined audience, small budget

Inspiration

Twitter• Real-time updates • Lots of smaller reactions • Focus on international

audience

Twitter Team• Trusted, active, professional

representative from your ministry

• Photos, updates, and information on events

• Reactions, prayer requests, and inspiration from your team

• Post from @ICLV and your personal handles

YouTube• World’s 2nd largest search

engine • More visitors than Ask,

Bing!, Yahoo, combined • Sharable, interactive,

results-driven • Interconnected with other

social networks

Videos for Ministries• Promotional videos

• Coverage of events and services

• High-quality and “budget” videos are all good!

• Focus on fun - even just for the sake of entertainment!

• Filming every Thursday

Thursday Filming• Promotional videos and information for upcoming

events and ministry announcements

• Simple, look-at-the-camera to thought-out promotional videos for bigger events

• Testimonies, stories, and jokes (yes, jokes!)

• Quality content + good marketing = Viral!

iChurch• Focus on worldwide events • Events broadcast online • More weekly visitors than

website • 40,000 at ProCon2014

Lower Thirds & On-air

• Information from host and from speaker (pastor)

• Always a tie-in to get involved

• Committed viewership

Graphics• New location for “throw it

up on the internet” • Scrolling ads before/after

service • Static ads below and

above player • More visitors = more eyes!

CalendarInternal “What’s Happening”

ICLV.com/calendar• This is the go-to for what’s happening at ICLV.

• Not focused on promotion - for internal use primarily

• Keeping our people informed and visitors in-the-know

• People who are searching will search here.

Now What?• Get information for each of these 3 channels to

Douglas Haines in advance: Dates, times, contact info, helpful links, media

• “In advance” does not mean “the day before” Your ministry suffers when that happens

• Our media team looks at every event and finds best way to promote for maximum impact *example