iCitizen 2010: Seismic Changes in Search
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Transcript of iCitizen 2010: Seismic Changes in Search
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Search & Social
Catherine Roe
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The Anatomy of Search
Personalization Modes
LanguageMedia
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Personalization
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Location Personalized Search
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Social Personalized Search
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Stars in Search
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Near me Now
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Modes
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The Future: The Omnivorous Search Box
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Voice Search
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Voice Text & Email
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Language
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Machine Translation
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Google Goggles
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Media
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Real Time Search
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Product Reviews in Search
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Similar Images Searches
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Similar Images Searches
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Leveraging Search for Social Media
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Miracle Whip Colbert Buzz
http://www.colbertnation.com/the-colbert-report-videos/252726/october-15-2009/the-mayo-lution-will-not-be-televised
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And then “krafted” an official Response
• Full page ads in top newspapers
•3 TV spots on Colbert
•Facebook Messaging
•Search
• YouTube
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Driving to their facebook page
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And their YouTube Page
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Driving Big Buzz
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And positive consumer reaction
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36
Out of Control
Marketing is all about
Speed
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Amplify Assets Fast & Creatively
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Leverage your social media
Wheaties also leveraged traffic via Facebook
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iTalk: Seismic Changes in Search
Catherine Roe, Head of Consumer Packaged Goods, GoogleNo mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.