Icfct Social Media Webinar2 Apr2011

© 2009 Coldwell Banker Real Estate LLC All Rights Reserved

Where should you focus your energy?

2 Copyright 2011 – All Rights Reserved


}  It’s where your clients hang out }  It’s where people can connect with you

anonymously before they connect directly }  It positions you as a 21st century businessperson }  It’s where business relationships start

}  And oh, by the way, It works!

Why LinkedIn for Coaching?



}  Social media is a platform for creating and nurturing relationships

}  Social media is inexpensive (mostly free) }  Mass two-way communication leads to… ◦  One-on-one conversation…which leads to ◦  Business!

}  Social media is viral by nature

Coaching is Still a People Business



}  People like working with people they know and trust }  It’s a way to communicate with your SOI }  It’s all about leads, leverage & referrals }  It’s the fastest growing application in the history of

the web }  You are developing your ‘brand’ online }  You can communicate systematically }  It’s easy and it’s fun!

Social Networking - Basic Facts



}  Start with the end in mind – set business goals ◦  How many clients do you want to next year? ◦  What is your coaching specialty?

}  Have a clear marketing message ◦  Do you have a tag line or an elevator statement? ◦  What other marketing are you doing?

}  Understand the psychology of social networking ◦  What messages will appeal to your target audience? ◦  Establish a plan of action to get in front of them

So Where Do You Begin?



}  How do you want to be perceived as a coach?

}  What type of clients do you want to attract?

}  What are the benefits of working with you?

Establishing Your Voice



}  Be Transparent, Authentic, Human }  Build opportunities through dialogue which would not

have otherwise occurred first }  Then connect them with your business }  What will your legacy be? Brand yourself }  Live your brand across all social networks, websites,

blogs, etc.

The Rules of Engagement



}  The primary site for business relationships }  Not just for job hunting – but you are looking for

a job }  A complete profile is critical }  Join groups – alumni, corporate, conference,

networking, non-profit, professional (work-related, special interest)

}  Participate in group discussions }  Open your profile to be seen by anyone

LinkedIn – the basics for success



}  Quality Headshot }  Magnetic Professional Headline }  Minimum three recommendations for every job }  Engaging Summary }  Details about each job in your profile }  Use hyperlinks to connect visitors to your other sites

LinkedIn is Your Online Biography



}  Frequency of Updates }  Consistent growth of your network }  Extra effort to personalize invitations and thank-you’s }  Joining targeted Groups }  Periodic Profile Review }  Using Applications as appropriate }  Let your personality show through!

LinkedIn Strategy



}  http://www.linkedinlady.com }  http://www.ywait4success.com }  http://www.linkedin.com/in/carolmcmanus }  http://www.facebook.com/carol.mcmanus }  http://www.twitter.com/carol_mcmanus }  [email protected] }  Direct: 203-286-8760 }  Cell: 203-219-3057

How to Find Carol McManus


Icfct Social Media Webinar2 Apr2011

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