ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
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MIND AND MOOD HOW TO KEEP THE CUSTOMER COMING BACK FOR MORE Copyright Tsogo Sun 2013
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Tsogo Sun is one of SA’s premiere Hospitality, Gaming and Entertainment companies. Find out how using the senses and structuring one’s business generates repeat visits and keeps the guests entertained.
Transcript of ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
MIND
AND
MOOD
HOW TO
KEEP THE
CUSTOMER
COMING
BACK FOR
MORE
Copyright Tsogo Sun 2013
MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE
Copyright Tsogo Sun 2013
Industry Challenges
Commoditised Gaming Industry
Same Old, same Old
Product hadn’t evolved
Lots of Similar Offerings
Staleness
Irrelevance
Industry image
Copyright Tsogo Sun 2013
IMAGINE A WORLD
WHERE MAGIC LIVES…… IN EVERY PERSON
WHERE PASSION ……..
HOLDS CENTRE STAGE
WHERE IMAGINATION……. BECOMES REALITY
“WHEN TIME STANDS STILL”
WHERE YOU CAN DREAM…….
DARE AND BE BOLD
IMAGINE!!!
Copyright Tsogo Sun 2013
MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE
Copyright Tsogo Sun 2013
SENSES
Copyright Tsogo Sun 2013
MIND AND MOOD Content
Copyright Tsogo Sun 2013
MIND AND MOOD Content
Copyright Tsogo Sun 2013
MIND AND MOOD Environment
Copyright Tsogo Sun 2013
MIND AND MOOD Skoobs
Copyright Tsogo Sun 2013
Copyright Tsogo Sun 2013
Content
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