Iceberg, Right Ahead Managing Web Site Growth Brian Wold, Web Coordinator Loyola Law School...
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Iceberg, Right AheadIceberg, Right Ahead
Managing Web Site Growth
Brian Wold, Web CoordinatorLoyola Law School
Copyright Brian Wold 2003. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.
© 2003 Brian Wold, Loyola Law School
What You See Isn’t What You See Isn’t Always What You GetAlways What You Get
What you see…
Here’s the Problem•Maintenance•Organization•Source docs•Growth•Standards•Obsolescence•Clutter•Archiving•Process•Strategy•Biz Integration•Staff Turnover
•Design•Layout•HTML
© 2003 Brian Wold, Loyola Law School
Welcome to the new Welcome to the new Main StreetMain StreetThe Web browser as Universal Client
Take every document ever published… Add Web enabled applications & forms… Add collaboration and communication… Add public Internet and syndicated
content… Add changes monthly, weekly, daily,
hourly… What do you get when you cross a
library with a gymnasium?
© 2003 Brian Wold, Loyola Law School
Growing PainsGrowing Pains “I couldn’t find it online, so I gave up.” “I found it, but it looked out of date.” “It’s in two places, and they aren’t the
same.” “I have a question. Whom do I contact?” “It looks easy. It’s easy, right?” “The old paper trail is easier.” “I digitized the video from my Alaskan
vacation. We can put it online, right?”
© 2003 Brian Wold, Loyola Law School
The Iceberg The Iceberg at LLSat LLS
11 different Web sites1,600 external Web pages2,800 internal and alumni pages> 750,000 Web pages served/mo.
© 2003 Brian Wold, Loyola Law School
WWWWWW
Course Web PagesCourse Web Pages
Intranet Home
OCSOCS OTROTR LucyLucy
Fall 2001(current)
Fall 2001(current)
Spring 2001(past)
Spring 2001(past)
Fall 2000(past)
Fall 2000(past)
Calendar
Iceberg, Part IIIceberg, Part II
WWWWWW
SISExeter/Oracle
Course Web PagesCourse Web Pages
Intranet Home
OCSOCS OTROTR LucyLucy
Summer 2001(current)
Summer 2001(current)
Spring 2002(past)
Spring 2002(past)
Fall 2001(past)
Fall 2001(past)
ToolsMajordomo
ChatLessons
Calendar
E-mail (LDAP) UIDPassword
E-mail (LDAP) UIDPassword
Lucy (SSN) UIDPassword
Oracle (SSN) UIDPassword
Summer 2001(past)
Summer 2001(past)
Spring 2001(past)
Spring 2001(past)
ExternshipsExternshipsPublic InterestLaw
Public InterestLaw CCRCCR
Phone ListsPhone ListsFin AidFin AidTracksTracks
Help DeskHelp Desk ITDITD GraphicsGraphics
In BriefIn Brief
WWWWWW
SISExeter/Oracle
Course Web PagesCourse Web Pages
Intranet Home
OCSOCS OTROTR LucyLucy
Summer 2001(current)
Summer 2001(current)
Spring 2002(past)
Spring 2002(past)
Fall 2001(past)
Fall 2001(past)
ToolsMajordomo
ChatLessons
Calendar
E-mail (LDAP) UIDPassword
E-mail (LDAP) UIDPassword
Lucy (SSN) UIDPassword
Oracle (SSN) UIDPassword
Summer 2001(past)
Summer 2001(past)
Spring 2001(past)
Spring 2001(past)
ExternshipsExternshipsPublic InterestLaw
Public InterestLaw CCRCCR
Phone ListsPhone ListsFin AidFin AidTracksTracks
Help DeskHelp Desk ITDITD GraphicsGraphics
…and so on…
In BriefIn Brief
© 2003 Brian Wold, Loyola Law School
Web Site Life CyclesWeb Site Life Cycles
Stage 1: Basic Content-based Simple design & org Brochureware
Stage 2: Growth Content growth Forms / simple apps Design standards
Stage 3: Intermediate
Dynamic content Business integration Complex apps
Stage 4: Advanced Customized /
personalized Mission critical
But enough But enough complaining…complaining…
“Don’t tell me about my problems.
I know I’ve got problems. What I need is solutions.”
© 2003 Brian Wold, Loyola Law School
SolutionsSolutionsDon’t worry. You’ll still have a job…
•Maintenance•Organization•Source docs•Growth•Standards•Obsolescence•Clutter•Archiving•Process•Strategy•Biz Integration•Staff Turnover
Strategic Planning
Partnerships
Technology
Training
??
© 2003 Brian Wold, Loyola Law School
Planning: Be a ManagerPlanning: Be a Manager Plan for growth (and keep planning) [--]
Involve the organization (but don’t give too much away) Bring in experts (learn from others’ mistakes)
Organize the site Site categories = folders OR, content owners = folders Keep it simple & consistent
Organize Content Group dates etc. together Easy to read is also easier to maintain
Manage the life cycle of content Develop repeatable methods Plan for updates, maintenance, expiration Coordinate source documents & versioning
Archive old/unused content [--] Redesigns and advanced projects take time Publishing bottleneck: Centralized vs.
Distributed
© 2003 Brian Wold, Loyola Law School
Develop PartnershipsDevelop Partnerships Distribute responsibility
Publishing is a clerical function Departments must own content It may be virtual, but it’s still work Update job descriptions
Negotiate change (& reward success) Technology changes faster than people do Teach ‘em to fish… All offers of help appreciated – some more than others Everyone works for me, but some don’t know it yet
Get your steering committee to: Participate in major decisions Align Web goals with business goals Referee disputes Champion the cause Agree with anything you say…
© 2003 Brian Wold, Loyola Law School
Leverage TechnologyLeverage Technology Enforce standards
Server Side Includes and other design solutions Templates & style guides
Manage sites Link checkers Reports Expiration dates
Consider Publishers, CMS, databases, scripting Cost vs. effort vs. benefit What’s the cost of getting out?
Examples: Publishers: MM Contribute, MS Word, NS Composer Site Managers: Dreamweaver, GoLive, FrontPage CMS: SiteYard, Zope, IIS/MCMS, Interwoven, Red Dot, Stellent,
OmniUpdate [--], etc.
© 2003 Brian Wold, Loyola Law School
Macromedia ContributeMacromedia Contribute
© 2003 Brian Wold, Loyola Law School
Provide TrainingProvide Training How to use technology: the least important skill Writing for the Web
The newswriting pyramid Chunking information Using formatting for effectiveness It’s not paper
Styles and usage guides Keep it simple Provide flexibility
Sub-site and file management “Consistent organization helps me.” Sub-site publishers tend to think their main page is THE
home page.
© 2003 Brian Wold, Loyola Law School
Wearing Different HatsWearing Different Hats Keep an eye on the big picture
What’s most important? (Who’s the audience?) Remember what the Web’s good for – and what it’s not If it doesn’t make life easier, improve service or save
money, why do it? Look for duplication and gaps
Enforce standards / Provide subtle hints Stay visible: Alert execs & report progress Manage outside help
Consultants, volunteers, students Know what to give away – and what to keep
Say “Thank you”
Questions, Problems, Questions, Problems, IssuesIssues
Thanks for your time!Thanks for your time! This presentation is available:This presentation is available:
http://intranet.lls.edu/about/iceberghttp://intranet.lls.edu/about/iceberg//
Contact: [email protected]: [email protected]