ICE Silver Buckles SeriesSponsorship Program

What is ICE?Dog Training Methodology

developed to maximize performance and create a community of positive reinforcement for both people and dogs

ICE stands for Instinct, Connect and Enjoyment, the three root ingredients of the ICE programICE Founding Members, (left to

right) Cathy Sumeracki, Dawna Sims and Megan Sims

How is ICE Different?Repeatable, documented

methodology that can be repeated with similar results on all breeds

Only herding training program that has a formal certification process for upcoming trainers and instructors

Combines classroom and hands on work to maximize progress of dogs and individuals

The Success of ICEStarted October 2009

◦Over 50 Level I certified individuals who have completed the classroom work needed for certification

◦Expanded to three states including AZ, CO and NM

◦2 ICE certified trainers and 2 apprentice trainers

◦Over 25 events per year including classes, clinics, camps, and trials

◦Grows each year

ICE Silver Buckle SeriesOnly trial series that is open to all breeds that

tracks a cumulative point total for year end awards, concluding with a year end banquet

Only trial series that categorizes awards separately for owner handler teams as well as professional handlers attracting more people to the event

4 trial dates per year, total of 18 herding trials33+ year end awardsEvery trial has filled to capacity with a wait listParticipants come from AZ, TX, NM, CA, CO

Why Sponsor? Pet Owner Demographic

◦ People spent $51B on their pets and related activities in 2011. While pet ownership has declined, spending is expected to increase as more people look at their pets as family members (source: American Pet Products Association 2012)

Herding Demographic◦ Empty nesters, single professionals and couples without children◦ Dog enthusiasts who are committed to their pets and to the sport of

herding; most see them as a family member rather than a pet◦ Western themed fashion including boots, jeans, western shirts, belts

and other western wear ICE Buckle series posts sponsor banners at events as well as

on the website so people see your name repeatedly Helps us continue to promote a positive community of dog

enthusiasts Allows us to offer more substantial awards and more

numerous awards which will add to the growth of the program

100% of our sponsorship dollars go back into the program

Where Your Sponsorship Dollars Go

650

120360

338

200

BUCKLESBANNERSAWARDSGIFT BAGS BANQUETBANQUET DINNER

100 % of our sponsorship dollars go back to the program. In 2012, we fell short of our goal of $3000. We need more help to reach this same target for 2013.

Sponsorship Options

Platinum Sponsor $500+3 X 6 color banner (design included) posted on the fence line at each of the trialing events and banquetListing on our website www.azbuckleseries.weebly.comMention at our handlers meetings; showcased at year end banquet

Gold Sponsor $2502 X 3 color banner (design included) posted on the fence line at each of the trialing events and banquetListing on our website www.azbuckleseries.weebly.comMention at our handlers meetings; showcased at year end banquet

Silver Sponsor $100Inclusion on our sponsor bannerListing on our website www.azbuckleseries.weebly.comMention at our handlers meetings; showcased at year end event

Bronze Sponsor $50Inclusion on our sponsor bannerListing on our website www.azbuckleseries.weebly.comMention at our handlers meetings; showcased at year end event

Personal Sponsor $10Inclusion on our sponsor bannerListing on our website www.azbuckleseries.weebly.comMention at our handlers meetings; showcased at year end event

The above is a guideline to follow but all support is welcome!

PLATINUM

GOLD

SILVER

BRASS

PERSONAL

How to SponsorVisit

www.icebuckleseries.weebly.com and navigate to sponsorship page◦Use Paypal link to sponsor

Give money/donated merchandise to any of the ICE Buckle Series members including Dawna Sims, Megan Sims or Cathy Sumeracki