Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap...
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Transcript of Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap...
Ice Cap Marketing Plan
Marketing Concept
•Serving Ice Cap faster - Production change
•Making Ice Cap affordable - Price Cut
Tim Horton’s is known for its low prices and easy access.
Line up is too long because their production speed is slow.
Market Research •Do you regard Ice Cap as a seasonal
product or an annual product?
•Would you consider $3+ for an Ice Cap to be reasonable or expensive?
•How frequently do you purchase Ice Cap? What about after cutting the price?
•If Ice Cap reduce the price, will you think quality is gonna to reduce as well?
Manufacturing Process
AfterBefore
Production Change
Reduce in Customer Waiting Time
Price Cutting
Before After
Large
Medium
Small
3.09
2.49
1.89
2.49
1.99
1.79
* Prices did not including PST/GST.
Price Cutting
Before After
Price CuttingIncrease in Volume
*Based on market research.
Price CuttingIncrease in Profit
35.85%
*Based on market research.
Quality Control
Keep in mind - “Always Fresh”
- Prepared quantity base on
volume
- Strictly tested before sell
Try It!
You tell us the difference.
Customer Education
•Provide more value than before - save your time.
•Same quality, but cheaper - save your wallet.
Through:TV, Radio, Internet and In-Store
Commercials.
Financial Report
•Opening new stores in the next 3 years: 300 new stores in the US 600 new stores in Canada
News
Released on March 7th.
Financial Report
333.6373.3
429
509563.6
638.2
Shown are Q3 reports, data for 2010 are based on calculation.
Overall Summary