ICBM 2010 Brochure

8/8/2019 ICBM 2010 Brochure

1/4

ICBM 2010

January 08-09, 2010

IMT Ghaziabad, India

Second International Conference on

Brand Management

Organized by

Conference ChairsDr. Omkumar Krishnan

Institute of Management Technology, Raj Nagar, Ghaziabad, IndiaPhone: +91-120-3002200 Extn: 242/254

Mobiles : +91-9810216072, +91-9911921309

E-mail : [email protected], [email protected], [email protected]

Website : www.imt.edu/ICBM2010

Dr. Lubna Nafees &

i c bm

2Mr. Tim Gore OBEDirector, The Centre for Indian BusinessThe University of GreenwichOld Royal Naval CollegePark Row, London SE109LSPhone : +44 (0) 208 331 8000 X 7852E-mail : [email protected]

Website : www.gre.ac.uk/india

Call for Papers / Case Studies


2/4

About the Conference

Conference Objectives

The Organisers

Institute of Management Technology (IMT), Ghaziabad, following the

great success of the 1st International Conference on Brand

Management (ICBM), is happy to announce the 2nd International

Conference on Brand Management in collaboration with the Centre for

Indian Business (CIB), University of Greenwich. The trigger for this

conference remains the emerging importance of brand creation coupled

with sustenance of successful commercial brands and not to forget, the

overwhelming support and response of the brand community for thefirst conference.

In the present turbulent marketing scenario, brands have redefined

business and its boundaries. The brand array ranges from political

brands to service brands to product brands to person brands to place

brands.... and the list goes on. Corporate houses are revamping the

branding exercise with more emphasis on a holistic corporate brand

identity. Brands are created, positioned and repositioned through

various strategic processes like brand semiotics, brand communities,

brand personality, brand endorsement, corporate social responsibility,

green marketing, etc. This conference looks at the changing dynamics in

the international branding scenario and the drivers that shape the brandarchitecture. Moreover, this platform aims to create synergy between

the branding fraternity in the industry and academics.

To provide a forum to present and discuss various branding tools and

models, current trends and dynamics in global branding.

To facilitate sharing research based knowledge among academicians

and practitioners on contemporary areas of Brand Management.

The Institute of Management Technology (IMT), Ghaziabad israted among the top 10 business schools in India and is widely

recognized as a center of excellence in management education. Founded

in 1980, IMT has completed 28 years moulding itself according to the

fast changing business and social environment of contribution to the

field of management education. Its core strength is a strong faculty

team, high quality students and an excellent industry interface. IMT

aims at the highest global standards through its emphasis on academic

rigour, research output, academic collaboration with overseas

institutions, and industry links.

The Centre for Indian Business, University of Greenwich, UK

provides easy access to knowledge and understanding of the Indianbusiness world and acts as a hub where people can network, discuss

and access a wealth of information. The centre works closely with

institutions, industry and its communities to forge strong and mutually

beneficial knowledge links with Indian business and business education

through the centre into UK and Europe. The centre is situated within the

Business School at the University of Greenwich and draws on its

expertise in generating and applying practical knowledge, as well as

new and innovative techniques, to business needs. The University of

Greenwich has over 100 years of experience in providing relevant, skills

based, industry-facing training and applied research. The Centre offers

the MBA International Business in India. This includes courses in India's

regulatory environment, financial services, international trade andinstitutions, customized production processes and e-logistics and

international supply chain management.

2Important DatesRegistration FeeAbstract Submission July 31, 2009Acceptance notification of August 31, 2009abstractsFull length paper / case study October 31, 2009submissionLast Date for Registration November 30, 2009Conference Inaugural January 08, 2010Conference Dinner January 08, 2010IMT- CIB Workshop January 09, 2010Valedictory Session January 09, 2010Students Academia IndustryIndia INR 1500 INR 4000 INR 5000International USD 75 USD 200 USD 250Registration is required even in case the papers get selected; andatleast one author must register for the paper to be included in theconference proceedings. The registration fee covers the conferencekit, conference proceedings, conference dinner, lunches and tea. Ithowever doesn't include accommodation, hotel pickups and airporttransfers. Registration fee can be sent by demand draft in favour ofInstitute of Management Technology, Ghaziabad. The draft needs tobe sent to the conference chairs super scribing ICBM 2010 on theenvelope.Venue : IMT Ghaziabad, India


3/4

2 icbmConference Tracks

u

u

u

u

u

u

u

u

u

u

u

u

u

u

u

u

Technology Branding

Branding of Entrepreneurial Ventures

Branding of Services

Destination Branding

Green Brands

CSR as a tool for branding

Online Branding

Corporate Branding

Visual Imagery and Brand Semiotics

Regional Branding

Global Branding

Brand Valuation

Brand Communications

Brand Culture

Sustainable Brands

Brand Communities

Guidelines for Abstract Submission

Case Studies - ICBM2010

Selection of papers for presentation will be based on detailed abstracts

of at least 1,000 words and up to 2,000 words. Abstracts must include

a clear indication of the purpose of study, research method major

results, implications, and key references. The author(s) should clearly

mention under what area of interest of the conference the abstract is to

be included. They should adhere to the following:

Length 1,000 to 2,000 words excluding title/cover

page and references

Margins 2.5cm or 1 inch

Fonts Times New Roman, 12

Spacing 1.5

Title Page Title, author(s),affiliation(s),contact details

Keywords Four

Abstracts will be blind reviewed by experts from the respective fields

and only those abstracts approved by the reviewers will be selected.

One hard copy and a soft copy of the abstract in Microsoft Word for

Windows should reach the conference chairs not later than July 31,

2009. The electronic copy should be mailedto [email protected]. Authors

will be notified of acceptance by August 31, 2009. Acceptance of the

abstract implies that at least one of the authors will attend the

conference and present the paper. In case a paper is submitted for

presentation in absentia, a processing fee of INR 1,500; 4,000; 5,000;

US$ 75; 200; 250 as applicable would be charged.

ICBM-2010 continues to propel the collaboration between the Industry

and Academia by means of generating Case Studies. The Case Study

initiative seeks to enrich the global business community awareness and

knowledge of global branding experience as well as strengthen

strategic business capabilities.

Apart from the invited papers, ICBM-2010 invites Case Studies created

by Corporates about their own brands and also Case Studies in general

developed by Academia and Corporates. The idea would be to convert

the corporate stories related to managing brands into meaningful cases

which would enhance the knowledge sharing and also contribute to thepedagogical tools in management schools.

Selection of Case Studies for presentation will be based on detailed

abstracts of at least 1,000 words and up to 2,000 words. Abstracts

must include a clear indication of the objective of the case study, about

the organization is being written, major results, implications, and key

references.

The author(s) should clearly mention under what area of interest of the

conference the abstract is to be included. The abstracts have to be in

Times New Roman, 12 font size (1.5 spacing) and indicate the Title,

Author(s) name and contact details.

for more details on conference tracks

please visit our

webpage : www.imt.edu/ICBM2010


4/4

IMT Centre for Indian Business (CIB)

Half Day Workshop

Profile of Conference Chairs

Corporate Branding: Practitioner Engagement- Getting the best from

Academic-Practitioner Collaborations

Date: January 9, 2009

Venue: IMT, Ghaziabad

Time : 9.30 am to 1.00 pm

The IMT-CIB workshop aims to give hands on experience of corporate

branding and building live brands to its audience. A power packed Brand

session, it will bring high profile practitioners from different industries

discussing about the nuances of what goes into building and sustaining

their respective brands and also how they deal with the impact of

turbulent times as a receding and slowing down of economy. Thesession will be a closed room discussion between the 4 invited industry

speakers and the delegates of ICBM 2010. The uniqueness of the

session is that it will be highly personalized and interactive and bring out

the practitioner's insights on corporate branding.

Mr. Tim Gore OBE is the founding Director of The Centre for Indian

Business at the University of Greenwich. Tim has worked closely with

educationalists, institutions, companies and governments to improve

bilateral and multilateral educational links in Hong Kong, Singapore,

United Arab Emirates, Jordan and India over a 23 year career. He has ledthe development of programmes on creativity for professionals with the

Singapore Government (CREST); established e-learning and blended

learning programmes for Hong Kong, Singapore and Dubai; led the

establishment of the British University in Dubai; and helped Jordan

establish an evaluation framework for its ICT led Jordan Education

Initiative. His most recent role was Director, Education at the British

Contact Us icbmCouncil in India where he was responsible for growing the knowledgepartnership between India and UK. In addition, Tim led theestablishment of the UK India Education and Research Initiative(UKIERI) which has 26 million funding from the UK and Indiangovernments and sponsors over a 5 year period and has alreadyestablished over 200 educational partnerships. He was awarded anOBE for services to education in June 2008.Dr. Lubna Nafees is a doctorate in the area of consumer behaviourfrom Jamia Hamdard and MBA from Aligarh Muslim University. Lubnaspecializes in the areas of Brand Management, Advertising andConsumer Behaviour. Lubna has published several research papers,articles and case studies in various national and international journalsand has worked on projects funded by Ministry of Human ResourceDevelopment and the European Union. She has co-authored a book on Family Managed, Multinational and Public Sector Enterprises: Thestrategic choices for global competitiveness and co-edited BrandsRising..as Product Falls. Lubna conducts corporate trainings in the

area of Corporate Branding, Marketing Communications and Marketing

of Services. She has been instrumental in conceptualizing, designing

and successfully organizing the first International Conference on Brand

Management at IMT. Lubna is an ex-member of the governing council ofAll India Management Association (AIMA) and regularly conducts

corporate trainings.

Dr. Omkumar Krishnan completed his PhD in the area of Rural

Marketing and M.Phil in Planning & Development from IIT Bombay, both

with institute scholarships. He has worked with Drshti Strategic

Research Services, Bombay and with Lowe Lintas, Bombay in the

domain of Market Research. Omkumar has carried out international

market research as part of the Research team doing Market Exploratory

study for a leading Indian Automobile manufacturer in three cities of

Indonesia. He has publications in refereed journals and has presented a

number of conference papers at national and international forums. Over

the last seven years he has been conducting training programmes in

SPSS in various Business Schools in the country. He was the co-chair of

the first International Conference on Brand Management at IMT and co-

editedBrands Rising..as Product Fall. Omkumar regularly conducts

long term and short term Management Development Programmes for

Corporates. Presently he is the Chief Coordinator of Entrepreneurship

Development Programme funded by AICTE at IMT Ghaziabad.

Dr. Omkumar KrishnanInstitute of Management Technology,

Raj Nagar, Ghaziabad, India

Phone: +91-120-3002200 Extn: 242/254

Mobiles : +91-9810216072, +91-9911921309

E-mail : [email protected], [email protected], [email protected]

Website : www.imt.edu/ICBM2010

Dr. Lubna Nafees & Mr. Tim Gore OBEDirector, The Centre for Indian BusinessThe University of Greenwich, Old Royal Naval College

Park Row, London SE109LS

Phone : +44 (0) 208 331 8000 X 7852

E-mail : [email protected]

Website : www.gre.ac.uk/india

ICBM 2010 Brochure

Documents

Transcript of ICBM 2010 Brochure