ICAWC 2013 - Portugal, Dogs, Cats and Lemonade - Cristiane Lima
ICAWC 2014 - The Next Frontier - Mark Evans
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Changing world of commercial opportunities Mark Evans - Blue Cross 8 October 2014
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ICAWC 2014 Istanbul - Mark Evans insight into the changing world of commercial opportunities.
Transcript of ICAWC 2014 - The Next Frontier - Mark Evans
Changing world of commercial
opportunities
Mark Evans - Blue Cross 8 October 2014
The times they are a changin’
Social economic & demographic changes
Technology & communication evolution…
Traditional Charity retailing
New channels to market …
New opportunities for commercial activity
Lifestyle choices…
Buy, consume, feel good…
Coffee culture…for Pets!
‘shared enjoyment’
Pet services… £500million p.a.
Health advice Doggy day care
Toys & enrichment
Grooming
Pet Medicines & Foods - £2.7billion p.a.
The times they are a changin’
…always will!!