YrityksilleICAREUS SUITE

THE LEADING

HBBTV

PRODUCT

PORTFOLIOTHE MOST COMPLETE SOLUTION FOR HBBTV

GLOBAL CUSTOMER BASE

WHY SHOULD YOU WORK WITH ICAREUS?

WE PROVIDE A

COMPLETE SOLUTION

TO DEVELOP, MANAGE

AND DISTRIBUTE HBBTV3

WHY SHOULD I GO FOR HBBTV?

HBBTV CAN GIVE

BROADCASTERS THE EDGE

THEY NEED TO COMPETE

WITH CABLE AND IPTV

OPERATORS.4

BROADCASTER AND OTHER THIRD-PARTY PLATFORMS

CONTENT DELIVERY

NETWORK (CDN)

BROADBAND

VIDEO DELIVERY

VOD SYSTEMS

LIVE STREAMS

BILLING SYSTEMS

CREDIT CARDS

SOCIAL MEDIA

TWITTER/FACEBOOK

AD

NETWORKSEPG DATA

THIRD-PARTY HBBTV

APPLICATIONS

BROADCASTED HbbTV APPLICATIONSAND SIGNALLING FOR BROADBAND APPLICATIONS

VIDEO STREAMING

BROADBAND HBBTV APPLICATIONS

ANALYTICS OTT SUBTITLINGNEWS FEEDSMONITORING

SYSTEMSVIDEO TRANSCODING

CONTENT

MANAGEMENT

SYSTEMS

ICAREUSMODULES

3RDPARTYMODULES

SCREENMODULES

ICAREUS PLAYOUT

THE HEAD-END

SOLUTION FOR

HBBTV6

PLAYOUT MODULES

Generation of all necessary

PSI/SI tables to manage

multitransponder DVB networks

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PSI/SI

EPG

HBBTV

OTA

Complete EPG management

and transmission

TV Applications AIT and DSM-CC

Carousel generation

Management of TV and STB

over-the-air updates

SCHEDULER

MULTIPLEXER

Schedules activities like starting streams and timers.

Communicates with the Management Console.

Multiplexes all streams into

outputs in either an ASI-or

IP card.

EPG

SOURCES

AV

STREAMING

LIVE

ENCODERS

PLAYLISTS

APPLICATIONS &

OBJECT

CAROUSEL

REPOSITORY

DATA

CAROUSEL

REPOSITORY

STREAM (TS)

RECORDER

PLAYOUT

MANAGEMENT

CONSOLE

Live and File –based

video playout for digital

TV networks

Can be used to record

the output for analysis

User interface to configure and

monitor Icareus Playout servers

CORE MODULESCONTENT SOURCES AND

INTEGRATION POINTS

ICAREUS PLAYOUT BENEFITSTRUSTED BROADCAST TECHNOLOGY

Shorter time-to-market with Icareus Playout

Robust and sophisticated digital head-end solutions with multi-standard support

No hidden costs

Flexible and Modular platform

Select the modules you need

Grow as you go

Scalability from small to enterprise systems

Full Support for HbbTV with future versions

Single and multi-network PSI/SI generation

Automated and Manual EPG generation

Existing integration with programme data providers and automation systems

Java API provided for 3rd parties

Turn-key testing and piloting

Standard and Extended maintenance agreements

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ICAREUS PLAYOUT IS USED

TO SIGNAL & BROADCAST

HBBTV APPLICATIONSKey component needed by all head-ends for HbbTV

Icareus Playout is tested and deployed for HbbTV (1.1 and 1.5) for both DVB-T and DVB-T2

Main Features

• Real-time multiplexing of carousels and AIT signaling

• Automatic and Extensive Manual configuration of key DVB descriptors

• No limitations on the number of carousel instances

• Dynamic data updates on broadcasted carousels

• Multi-network support for regional services

• Full Java API for extensive integration with 3rd party systems

• User-friendly drag-and-drop management console for service configuration

• Real-time monitoring of services running SNMP

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ICAREUS PLAYOUT CAROUSEL MANAGEMENT CONSOLE GUI

ICAREUS SUITE FOR HBBTV APPLICATIONS

MANAGING YOUR

HBBTV SERVICES

MADE EASY

10

ICAREUS SUITE PRODUCT VERSIONSFOR BROADCASTERS, OPERATORS AND SERVICE PROVIDERS

OTT PLATFORM

MULTIPLATFORM SERVICE

Full OTT platform to manage the user

experience and content flow for

multiplatform on-demand and live content

KEY FEATURES

• On-demand Asset Management

• OTT Channels Management

• EPG Management

• Subscriber management

• PayTV package management

• VOD package management

• Device management

• Streaming server and CDN integrations

TV APPS

APPLICATIONS MANAGEMENT

Modules to develop, manage, distribute

and integrate HbbTV and other TV

applications.

• TV Application hosting

• TV Application management

• User management

• Multi-account management

• 3rd party developer support

• Scalable

KEY FEATURES

SUITE MODULES

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USER

MANAGEMENT

ASSET

MANAGEMENT

CHANNEL

MANAGEMENT

PACKAGE

MANAGEMENT

WEB

SERVICES

API

APPLICATION

AND DEVICE

MANAGEMENTTV APPLICATIONS AND VIDEO CLIENTS

EPG

SOURCES

STREAM

SOURCES

BILLING

CAS

MANUAL

INGESTION

AUTOMATIC

INGESTION

SUBSCRIBER MANAGEMENT

SYSTEMS

CONTENT

MANAGEMENT

SYSTEMS

SOCIAL MEDIA

PLATFORMS

Live and File –based video

playout for multiplatform

Linear and on-demand package

management and integrations to 3rd

party systems

Ingestion, Management and

Publishing of on-demand content

Both administrative and end-user

access and profile management

Management of user

experience, application

features and devices

Freedom in services

• Icareus Suite provides tools to ingest your content, to repurpose

it and to publish it on HbbTV devices or any other platform

Freedom in user experience

• Icareus Suite Manager is a platform to manage TV Anywhere

User experience on PC, Mobile and Connected TV

• All the UIs are customized to meet your brand’s look-and-feel

• Linear channels – Linear channel EPG and video streams

• VOD & Catch-up - Selection of distributed content

• Application Portals –applications that your subscribers can use

Flexibility in integration to 3rd party platforms

• To widen the offered services by utilizing existing legacy

platforms, billing system, etc. are key in cost efficient

deployments – with Icareus, all existing solutions can still be

used through Suite’s open APIs 13

SERVICE

MANAGER

INTUITIVE

WEB USER

INTERFACE

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Single user interface to manage all configurations

Different user levels

Workflow features

• Integrated video transcoder

• Web services API

• Unlimited HbbTV Application hosting

h

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HBBTV APPLICATIONS

INCLUDED TO PILOT

FOR QUICK

DEPLOYMENTICAREUS: EPG, CATCH-UP, AUDIENCE MONITORING, VIEWER RATINGS, VOTING, RADIO,

VOD, FACEBOOK, TWITTER

LAUNCH HBBTVICAREUS HBBTV LAUNCHER

The Launcher automatically starts when the viewer switches to a channel and monitors user behavior in the background.

Provides links to multiple features and applications which can be enabled/scheduled as required.

Support branding for advertisers and banner advertising

Web interface allows configuration of the look-and-feel as well as functionality.

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A prompt is automatically shown to wake up user

action

ACCESS TO HBBTV

IS CONTROLLED BY

YOU ICAREUS HBBTV RED-BUTTON APPLICATION

The red button application automatically starts when the viewer

switches to your channel.

Provides links to multiple features and applications which can be

enabled/scheduled as required.

Optimised codebase for a quick launch and fluid operation.

Web interface allows configuration of the look-and-feel as well as

functionality.

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ENHANCED EPG

EXPERIENCEICAREUS HBBTV EPG

The Icareus Enhanced EPG offers a hybrid EPG for both the broadcast and

broadband channels.

The Integrated Catch-up feature allows the viewing of both past (and future)

programming.

The Icareus Suite also supports Pay-TV to offer premium channels.

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Play button

of catch-up

TV

WEB TV - LINEAR

CHANNEL OVER IPTO NICHE TARGET AUDIENCES

HbbTV provides an opportunity for TV operators and broadcasters to provide new TV channels with PayTV without need for new broadcast licenses or bandwidth, just over IP.

With new Web TV channels, it is possible to reach profitable also the smaller nice audiences, like some sports fans.

As an example, Icareus has built IP based TV service for horse racing fans that pay 16 €/ month for the service.

In addition to subscription or transaction PayTV business models, it is possible to create advertisement based channels.

Icareus Suite givs opportunity to create new TV channels even with its web UI by using the “Playlist feature” to create channel from available assets.

19

CATCH-UP ON YOUR

FAVOURITE SHOWSICAREUS CATCH-UP / VOD APPLICATION

The Icareus Catch-up TV application enables quick deployment of the common service to HbbTV.

We can integrate to your existing catch-up TV platform via the web services API or provide an turn-key solution, even from cloud.

Supports premium content payments and HD video.

The integration to the Icareus Enhanced EPG application enables viewers to access past and future programmes directly from the EPG.

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'START-OVER' YOUR

PROGRAMMEICAREUS START-OVER APPLICATION

The most popular application in France is the start-over application. This enables viewers to re-start any on-going programme, so never missing the start of a favourite show.

Icareus can integrate with your existing Catch-up TV platform or provide an turn-key solution from the cloud.

This feature is integrated with the Icareus red-button application.

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VIDEO-ON-DEMAND

OVER IPLAUNCH YOUR OWN VIDEO RENTAL SERVICE

Likewise with the WebTV channels, HbbTV provides an opportunity for traditonal TV operators and broadcasters to start new video rental services.

Icareus Video-on-demand application offers nice user experience, different monetization packages and optional DRM service.

In addition Icareus Suite has transcoder integrated to the platform to prepare 3-10 different quality asset version to optimize the user experience.

Solution gives you the freedom to choose daily/weekly/monthly/yearly subscription or pay-per-view transaction business models or then use the pre-roll or post-roll advertisements.

For 3rd party content owners and aggregators, Icareus Suite provides tools to upload the content automatically to the platform or then even access their own count on Suite to manage their own content.

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KEEP TRACK OF

YOUR VIEWERSICAREUS HBBTV AUDIENCE MONITORING

The Icareus Suite tells you what your viewers are watching on your channels or networks.

Channel changes are tracked and time spent watching your programmes logged.

Audience Monitoring enables you to build detailed viewer profiles and offer targeted advertising and information.

The Monitoring feature is integrated into the Icareus red-button application.

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HBBTV PORTALMAIN PORTAL TO ACCESS HBBTV SERVICES

Portal offers 2 level

access to applications

and advertising

Offers possibility to

login for

premium/personalised

services

Portal content is

managed via web

interface

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Banner Advertising

Broadcast channel

Links to channels own

Hbbtv apps

HbbTV Apps and services

ON-SCREEN

BANNERSOn-screen banners can be used to launch videos or mini-portals to get detailed information of the advertised product or service

click yellow button to open

Icareus Suite and Launcher support showing scheduled banners on-screen

Banners can be linked to Icareus Advertising portal

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HbbTV Banners are synchronised with advertising playout

and shown during the correct commercial

(break)

CHANNEL

SPONSORSHIPOn-screen banners as shown when

user switches a channel click

yellow button to open

Banners are based on a schedule,

thus different ads can be shown at

different times of a day

Banners can be linked to Icareus

Advertising portal

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Banners are shown when user changes channel

Different call-to-actions can be offered

NEXT STEPS FROM

BANNER

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Social Media call-to-actions via simple

images

Brand videos and long-form TV

commercials over IP

Call-to-actions and coupons

TV / Advertisement portals and more

detailed information and content

User clicks YELLOW -button

CALL-TO-ACTION

COUPONUser’s inteaction is amplified by

offering e.g. mobile coupons

Real-time reports on ad-engagement

Integration to back-end systems

possible to track down the usage of

coupons

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Viewer’s contact details are asked to

get verified leads for marketing purposes

ADVERTISING

PARTNER PORTALThe portal enable service provider

to collect advertisers and

promotions into a single place.

Adverts can be images, videos or

links to mini advertiser portals

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TARGETED VIDEO

ADVERTISINGPERSONALISED ADVERTISING VIA BROADBAND

The Icareus HbbTV Advertising Platform can substitute default broadcast commercials with broadband delivered videos based on the viewer profile and/or their regional location.

Broadcasters are able to reach more niche target groups during popular shows instead of “wasting” that reachable audience.

Provides exact data on what is being watched and for how long and if the viewers switched channel during a break.

These features are integrated with the Icareus red-button application.

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MANAGING AD

CAMPAIGNSADVERTISEMENT IS SOLD AS CAMPAIGNS

The advertisements are sold as campaigns. The campaign includes e.g. number of shows or interactions.

The Icareus Suite broadband back-end platform includes the features to manage HbbTV Ad campaigns.

On the back-end side the campaign administrator can create and manage the campaigns and the parameters. e.g. number shows of HbbTV ad, scheduling, interaction time etc.

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ASK YOUR VIEWERS

IF THEY LIKE YOUICAREUS HBBTV RATING APPLICATION

The Icareus Rating application enables broadcasters to build polls

and questionnaires quickly and easily

Polls will automatically be presented to viewers based on the EPG

relevance and previous response behaviour

The application is not intrusive

The feature is integrated with the Icareus red-button application

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LET YOUR VIEWERS

TELL YOU WHAT

THEY LIKEICAREUS LIKETM

The viewer can recommend a programme to other users in his/her

network by pushing a coloured button (e.g. yellow).

The viewer’s friends can see the recommendation on their screens

immediately and can change the channel if they wish.

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WEATHERINTERESTS EVERYBODY

Local weather service, so that user can

define the locations.

Shows two selected locations.

The info shows is location, current

temperature, min/max temperature, weather

(rain, storm, sunny etc).

Uses high quality weather databases.

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DON’T FORGET

THE KIDS!ICAREUS CASUAL GAMES FOR KIDS AND ADULTS

Gaming has been proven to increase the

stickiness of your TV channels considerably.

HbbTV casual games can be customised with

your branding to offer new revenue sources.

A catalogue of games is available off-the-shelf.

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MANAGING

HBBTV APPSON CLOUD BASED ENVIRONMENT

Icareus Suite acts as back-end solution for HbbTVapplications so that applications can easily utilize the other Icareus Suite features and API interfaces for videos, Live channels, packaging, and invoicing.

Icareus Suite provides tools for managing and hosting HbbTV applications. It provides both front-end and back-end functionalities in scalable cloud environment.

With the tools, it is possible to create new HbbTVapplication instances, GUIs can be customized and configures, the apps can be scheduled etc.

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NEED MORE HBBTV APPS?

PLEASE CONTACT US.

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Icareus Ltd.

sales@icareus.com

+358 9 22890801

WE HELP YOU TO GET STARTED AND ASSIST

YOU UNTIL YOU HAVE REACHED YOUR GOAL

CARE FREE HBBTV.