Audience Measurement Systemfor Digital Displays

systems deliver accurate viewing measurements for:

Every Face Counts

In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs

In-store Product Shelves Window & Product Displays End cap displays

Is It Working?

If no-one looks at it ,why is it there?

If everyone looks at it ,why isn’t there more of it?

video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:

For How Long?How Many?

*Available Q208

Who?Age, Gender

What did they see ?(Sync to Playlist)

Opportunity to See )OTS(Total Footfall

The Solution

Privacy Statement

TruMedia is fully respectful of the audience’s privacy and is completely anonymous:

No personally identifiable information is ever collectedNo video or still images are ever recordedNo photo archive or database is used.

Camera placed above screen/display

How it works

iCapture Video Analytics Accuracy: 90% - People Counting 90% - Gender Classification 85% - Age Group Classification

125°

Up to 20ft

Identifies any number of concurrent viewers within

the field of view.

& for Digital Signage Maximize out-of-home advertising value Increase in-store promotion effectiveness

for End-caps & Gondolas Optimize shopper marketing

Evaluate shopper engagement (by proximity)

Opportunity to See Counter Determine Impact Ratio

Products

Sync Playlist

Linking audience measurement data with player’s play-log, is done by loading the play log text file to the ASP server. This can be done from any computer with a standard internet browser.

Counting Specifications

Viewer must look for a minimum of 1 second to be recorded

Optional track merging makes it possible to correlate multiple gazes of the same viewer up to 30 seconds apart

:0100:01

1 second 30 seconds

1st gaze 2nd gaze 3rd gaze =1 viewer

Portal Options

TruMedia Portal – data is stored on TruMedia servers and retrieved via TruMedia Web Portal

Web Service – data is stored on TruMedia servers and retrieved via Partner application

Partner Portal – data is stored on partner server and retrieved via Partner Portal

Data Access & Storage Info sent to servers (US & Asia) once

an hour

Single internet connection per site (Wireless or DSL)

Very low bit rate can be sent via cellular phone once per month

SmartBox stores up to 30,000 impressions (backup in case of no network) - ideal for banks, subways and locations w/o internet connection

Data is stored for up to 3 years on TruMedia server

30K

ASP Report Generator

Collects, audits, and then posts viewing data Client users access the portal via their web browser – multiple

password levels User-customizable reports displayed and exported Customized interface look & feel (including language localization)

available

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

800.0

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Average of Total Viewers Brand B Average of Total Viewers Brand A Saw Brand B First Saw Brand A First

DS Location - Viewers vs Traffic

Display A Display B

PROM – Proactive Merchandising

Analyze audience in real-time, recognizing pre-defined image attributes

Content management system

adapts content to audience

Target by: Audience size

Gender – majority male/female

Children vs. adults

Family

Logo/Text – Year 2009

TruMedia Technology Advantages

Greater Data Capture Coverage up to 20 ft. from screen Coverage of 125 degrees Gender recognition with an accuracy 90%

Easy to Implement User-friendly interface No need for fixed IP address Does not require audience cooperation

Increased measurement possibilities Content delivery synchronization Opportunity to See (OTS) counter for real rating Supports proactive merchandising

Technology ComparisonFeature / Capability TruMedia USB Infrared

Principle of operation -

Count Face Towards Face Towards Eyes-on

Field of view angle 125 � 56 � 16 �

Maximum viewing distance 6m 6m 10m

Limitation None Lack of light Bright Light

Extended tracking

)viewer recall( Yes (no double counting) No No

DemographicsYes (Gender, Age &

Demographic)Yes (Gender) No

Reliability High- DSP, embedded Low - PC, Windows Low - PC, Windows

Max distance of camera

from processor100m 2m 2m

Operates in Back Light, or

Partial DarknessYes No Yes

Traffic counting option Yes – 90% accuracy Yes - limited No

• Check with Systems Integrator/VAR for Total Solution Pricing*• End-User is committed to pay an annual minimum SW license fee of

$960 per camera for a minimum of 3 years

Pricing = One Time Hardware Costs + Annual ASP Fees

iCapture

QuantityUnit Price US DollarSmartBox + Camera

MSRP 1,715*

Statistical Sampling For statistical sampling it is sufficient to install

iCapture on 15%-20% of the network (applicable for networks with no less than 100 screens)

For example:

For PROM feature, iCapture must be installed on each individual screen

Size ofNetwork

Installations requiredfor sufficient sample

500 screens 80 screens

30 screens 30 screens

Award Winning Technology

The Digital Signage/Group, a solutions based digital signage

distributor which holds the annual DIGI Awards, awarded TruMedia best

product/service for the digital signage/audience measurement

installation using iCapture

Case Studies

AdSpace Networks – US Malls

Case StudiesiCapture integrated into Venco screen

La Caixa Bank - SpainNetwork will reach 30,000 screens

Case Studies

Case StudiesStorm Night Club – The Netherlands

Installation in dark environment

Future

Miniature Device CMOS imager + FPGA / ASIC

Wirelessly ConnectedBuilt into display bezel

Thank You

For Manufacturer Information and Authorized Local System Integrators/Resellers Contact:

Tony Leger Director of NA Channel Sales

Tel:  + 1-813-637-2582Fax: + 1-813-637-2589Cell: + 1-415-300-7754

tony@tru-media.com