ICAN Triathlon 2nd Edition Amsterdam 26th June 2016

Introduction

In 2016, SBR and ICAN will introduce for the second

year an exciting sport event in Amsterdam –

The ½ ICAN Triathlon and the Olympic ICAN

A new generation triathlon with 1.500 of the best

triathletes from across Europe racing across the

roads, parks and waterways of Amsterdam

Little Inspiration – Promo Video

ICAN Triathlon

ICAN TRIATHLON® is dedicated to the

organisation of sports events and in particular

triathlon competition of intermediate and long

distance.

• Upcoming European brand

• Differentiation with high quality triathlon products

• 5 European Events, expanding in 2015

An upcoming brand, internationally known

professional organisation with high potential for

activation in the Dutch market.

SBR EventsThe Organising Company

SBR is a registered company founded in June 2013,

arisen from Johan Cruyff Institute for Sport. At the

basis lays a strong business plan, supported by

people from sport marketing and sport event

management industry.

In the current phase we work with 6 dedicated

people to manage the triathlon brand license,

develop partnerships and deliver a professional

event.

Through the Johan Cruyff Institute and our strong

business network we have access to years of

experience building brands, business and

community engagement through major sport events.

Proposition“Stronger Together”

• ‘Business’ Create and extending business partnerships

• ‘Community’ New sport activities for the wider community

• ‘Health’ Active people, healthy society, successful business

EVENT SCHEDULEThursday

• Press Conference

Friday

• Opening EXPO

• Registration Open

• ICAN Triathlon Show

• Pasta Party

Saturday

• Press Conference with the Pros

• Race registration, expo area

• Triathlon expo ICAN TRI-SHOW

• Kids Triathlon

• Race check-in, transition area

Sunday – Event Race Day

• Race Bike check-in

• 08:00h START OF THE HALF

ICAN

• 08.20h START OF OLYMPIC

DISTANCE

• Family Lounge Opening

• 10:15h Estimated arrival of the

winner

• 16:30h Awards ceremony

Swim Course at Ouderkerkerplas

Ouderkerkerplas Swim Course

Bike Course Noord-Holland

Run Course

Run Course

Grand Finish at the Amstel

Martin Luther King Park

Value Proposition ICAN Event in Amsterdam

Organising an Olympic ICAN57 Triathlon and a

½ ICAN Triathlon for individuals and teams as

part of a 4 day program in the city of Amsterdam

brings:

• Inspirational international triathlon event for

participants, spectators, sponsors and

business partners

• High economic return for Amsterdam

• A differentiated new event to Amsterdam

• High media exposure across the city and

surrounding areas

• Social community involvement through youth

and school program

Distances Swim Bike Run

ICAN57 1,5km 45km 10,5km

½ ICAN 1,9km 90km 21km

Partner PossibilitiesICAN Event in Amsterdam

MAIN SPONSOR / PARTNERS /

ACTIVATION

Partner benefits:

• Association with prestigious new sport event

• Brand exposure and communication

• Customer and Fan experiences

• Networking and business development

• Community activation and engagement

Activated via ‘Stronger Together’ theme for:

• Business; customers, prospects, stakeholders

• Community; schools, sport clubs, fund raisers

• Health; running, cycling and swimming programs

ICAN partnerships share the ‘Stronger Together’ philosophy

Athlete Profile• Average Age: 40 years

• Gender split: 84% man, 16% female

• Highly educated

• Average annual income: > €100.000,-

• Average expenditure triathlons (excl. travel and

admission fee): €1.500,-

• Motivation: Feel and look good. Self satisfaction

• Key activities: Cultural, Shopping, Gastronomic

and Leisure.

• * Bron: Survey Active.com/ICAN - 2014

Potential the Netherlands

• 6,5 million people (age 18-65) are interested

in watching sports on TV

• Around 4 million people are biking

• Around 2 million people are swimming and

running frequently.

• * Bron: Repucom Market Research 2013/14

SBR Events TeamIntroduction

René Visser

General DirectorTriathlete

Supply, Operations

and General Business

Kim DoetsSales & Marketing

DirectorHockey, Skiing, Running

Brand Management

Eric KerstenSn Event ManagerCycling

Event planning

Sander Meijer

Finance ManagerRunning, Cycling

Finance

Janine Denning

HR ManagerTriathlete

Human Resource

Linda BosVolunteers CoordinatorRunning, Paddling

Finance, Events & Projects

www.swimbikerun-events.com

Contact Details“Stronger Together”

For more information, please contact:

Rene VisserM: +31 6 39 33 86 46

E: rene.visser@swimbikerun-events.com

Kim DoetsM: +31 6 27 26 62 43

E: kim.doets@swimbikerun-events.com