ICA Infotech Pvt. Ltd.

August 2011

2

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Competitive Landscape

�Competitive Benchmarking

�Industry Analysis

�Recent News

�Appendix

Contents

ICA Infotech Pvt. Ltd.

3

Executive Summary

Company

Description

• ICA Infotech Pvt..Ltd. (ICA Infotech) was found in 19-- and is headquartered in City 1

• It currently has around X centres in Country 1

• It offers Course 1,2,3 and 4

Business Model • It primarily functions under two broad categories, self-owned centres and franchised centres

SWOT Analysis

• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern

• ICA Infotech can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic

initiatives and growth prospects of the organization

Financial Profile

• ICA Infotech has generated total revenues of INR X mn in the fiscal year (FY) 20-- from INR Y mn in FY 20--.

It incurred a net profit of INR U mn in FY 20--, while it reported a net loss of INR V mn in FY 20--

• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key

financial figures for the last X years along with an analysis of its key ratios that informs about the financial

health and capacity to run its operations

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, I and J

• Formal education system includes segments such as K and L, whereas the informal education system

includes M, N and O

• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent

CAGR to reach INR Z bn by 20--

• The market is divided into segments like A,B,C,D,E etc

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the vocational training industry is increasing steadily with many private chains opening their

institutions in different regions of the country

4

SAMPLE

• ICA Infotech Pvt. Ltd. (ICA) was established in 19-- and is

headquartered in City 1 , State 1

•The company is ISO --: --certified institute

•It has successfully trained more than X students

• The company operates through a dual model of self owned and

franchise system and currently has a network of more than Y

centres across Country 1

• ICA provides Course 1, Course 2, Course 3, Course 4, Course 5 etc

• The company has been actively involved with projects initiated

by A , Government of Country 1

• ICA provides guaranteed job opportunities to its students and is

running more than Z placement offices in this regard

•Feature 1

• It works in alliance with

• Institution 1

• Institution 2

• Institution 3, 4 and 5

FactsheetBasic Information Brief Description

Industry

Corporate Address

Tel No.

Fax No.

Website

Year Founded

Year of Incorporation

Ownership

Revenue

Fiscal Year End

Auditor

Competitors

Brief History

•19--:

Source:

5

Delhi

Noida

Offices & Centres – India

HQ Office

Centres

Note: The mappings exhibit major cities with multiple centres

This may not include all centres of the company

Andaman

Source:

SAMPLE

6

SAMPLE

Business Model

ICA Infotech Pvt. Ltd.

Self Owned Centers Franchised Centers

Grade Details ICA – CIA ICA Retail ICA English ICA Shine

Requirement 1

Requirement 2

Requirement 3

Requirement 4

Requirement 5

Requirement 6

Pre-requisites for Franchising-Factsheet

Source:

7SAMPLE

Key People (1/2)

Mr. X

Director

Age : --

Since 19--

Current Position: • Director

Professional History: • -

Qualification: • -• -

Board Membership: • -

Director

Source:

Mr. Y

Director

Age : --

Since 19--

Current Position: • -

Professional History: • -

• -

Qualification: • -

• -

• -

Board Membership: • -

Director

Shareholders of the Company

Name Designation Age Year of

Joining

A Director -- 20--

B Director -- 19--

C Director -- 20--

D Director -- 20--

Shareholders of the Company

Name No. of Shares held

Shareholder 1 -

Shareholder 2 -

Shareholder 3 -

Shareholder 4 -

Shareholder 5 -

Shareholder 6 -

Total -

8

SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2 :

• Strength 3 :

• Weakness 1:

• Weakness 2:

• Weakness 3:

• Opportunity 1:

• Opportunity 2 :

• Threat 1:

• Threat 2:

Strengths Weakness

Opportunities Threats

9

SAMPLE

Ratio AnalysisKey Ratios

Note: y-o-y change in Profitability and Cost Ratios is represented in basis points

Key Ratio Analysis

Improved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

Particulars

y-o-y

change

(2010-09)

2010 2009 2008 2007

Profitability Ratios

Operating Margin - - - - -

Net Margin - - - - -

Profit Before Tax Margin - - - - -

Return on Equity - - - - -

Return on Capital Employed - - - - -

Return on Working Capital - - - - -

Return on Assets - - - - -

Return on Fixed Assets - - - - -

Cost Ratios - - - - -

Operating costs - - - - -

Administration costs - - - - -

Interest costs - - - - -

Liquidity Ratios - - - - -

Current Ratio - - - - -

Cash Ratio - - - - -

Leverage Ratios - - - - -

Debt to Equity Ratio - - - - -

Debt to Capital Ratio - - - - -

Interest Coverage Ratio - - - - -

Efficiency Ratios - - - - -

Fixed Asset Turnover - - - - -

Asset Turnover - - - - -

Current Asset Turnover - - - - -

Working Capital Turnover - - - - -

Capital Employed Turnover - - - - -

Source: Netscribes Analysis

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Competitive Landscape (3/3)

Source: Netscribes Analysis

Competitive Scenario

Company Name CMS CSC GTT ICA Jet King Shree Eduserve

Study Centres - - - - - -

Total Revenue - - - - - -

Net Profit/(loss) - - - - - -

Zone A M NA L H H M

Zone B L NA NA M L L

Zone C H NA M M M H

Zone D M H H L M L

IT Training:

Course A

Course B

Course C

Course D

Course E

Course F

Course G

Course H

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SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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150

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20--e

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