IBPA 2014 PubU Micro Media for Book Discoverability
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– Session 703: Micro Media – New Ideas to Improve Book Discoverability Presented by: Christopher Robbins (Familius.com) Deltina Hay (DeltinaU.com)
description
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
Transcript of IBPA 2014 PubU Micro Media for Book Discoverability
– Session 703: Micro Media – New Ideas to Improve Book
Discoverability Presented by:
Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)
ArticlesUpdatesVideoImagesResourcesMobile AppsYouTubeWordPress.comTumblrInstagramPinterestSlideShareVineQ&AAnd more . . .
Session 703: Micro Media
Review how we optimized Familius pages in last year's session (link to that presentation is on your handout)
Discuss how Familius has applied those tactics, and gone a step further to produce “micro content” on their site and beyond
Explore additional micro-media trends and tactics involving text, images, video, resources, quotes, and more...
– Session 703: Micro Media – Links to slides & resources:
htttp://SlideShare.net/deltina
The Micro Media Experiment
The Micro Media Experiment Part 2
Can a Company Use This Strategy for More Than One Book?
Where to go from here...
You now have optimized pages and posts with keyword phrases:
In meta titles, descriptions, and tags Used naturally throughout the text In image names, titles, and alt text In outgoing links
And have applied the Familius micro-media methods...
Micro Media: Strategy
Break content up into small pieces Distribute widely to different
platforms/audiences Make certain it links back to your books Increases your reach and improves
discoverability
Micro Media?
Content that is easy to post and share:
– Short text excerpts
– Images, video, and audio
– Links
– Quotes
– Answers Check your website first...
Micro Media: Make it Sharable
Many people share without reading the full article or post
Make your content easy for micro-consumers to share!
Micro Media: Gather Conent
Think about the great content you already have:
– Web pages
– Blog content
– Media kits
– Press releases
– Tip sheets
– Reviews
– Book content
Micro Media: Think small...
• Gather the juicy bits:
– Short excerpts
– Images
– Video
– Audio
– Links to resources
– Factoids
– Quotes
Micro Media: Get it out there...
• Distribute to:
– Tumblogs/Microblogs
– Image/video/presentation sharing sites
– Resource and Q&A sites
– Podcast directories
– Mobile Web
Micro Media: Tumblr
• Tumblr
– Tumblog/Microblog
– Blog with frequent, short posts
– Many Tumblr users are creatives
Micro Media: WordPress.com
• WordPress.com
– Can use as a Tumblog/microblog
– More diverse audience
– Not to be mistaken for WordPress.org
Micro Media: Pinterest
– Post images and video to a Pinterest
– But make sure you have a business account
Micro Media: SlideShare
• SlideShare
– An underrated presentation sharing tool that can get a lot of exposure
– Infographics rule...
Micro Media: Infographics
• Infographics
– Can provide a lot of micro media if done right
– Can be repurposed in all kinds of ways...
Micro Media: Q&A
Ask this of your content:
– Does it beg a question or pose a problem?
– Does it answer a question or solve a problem?
If so, explore Q&A sites like Yahoo! Answers or Quora.com
These sites can drive a lot of traffic and improve search results – especially in mobile voice searches
Micro Media: Resources
• Resources
– Are quick and easy to share
– Are nice micro-blog fillers
Micro Media: More Video
There is so much you can do with video Consider creating very short snippets Either in a series or as excerpts of existing
video Very short videos make great micro media
content
Micro Media: Podcasts
• Podcasts
– Great for audio
– But video?
Micro Media: Mobile Apps
Mobile apps are a great way to feature micro-media
Mobile device users are natural micro-consumers
There are many tools to help you build an app
Micro Media: Mobile-First Tools
Though Pinterest, Tumblr, WordPress.com, and all the others have nice mobile apps
There are other “mobile-first” apps that are nice additions to your micro-media strategy
Instagram and Vine, specifically
Micro Media: Instagram #7
Create a 15 second book trailer Make more than one and have followers vote Launch a contest for the best user generated
trailer Run a 15 second video review contest What else?
Micro Media: Real-Time Apps
While Instagram allows videos to be uploaded to its app
Vine frowns on the practice – they want users to take video with their mobile device and upload it accordingly
And Vine videos are only 6 seconds This type of “real-time” posting app is
becoming popular – especially with younger audiences
Micro Media: Real-Time Apps
What would you be willing to put out there... If you knew it would disappear in 10 minutes to
24 hours?
– Session 703: Micro Media – Presented by:
Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)
– Session 703: Micro Media – Links to slides:
http://SlideShare.net/deltina
