Category: Technology – Mobile Application of the Year

� Product: IBNLive Mobile app

� Launch: October 25th, 2010

The Situation

�The last decade and a half saw

internet emerging as the foremost

medium of world updates,

information, sports news, et al.

�Today, we see Mobile fast

penetrating into that space with the

fast pace of “Life on the Move”.

The Challenge

�Provide the latest news to users,

real-time and on-the-go

�Establish brand salience of

IBNLive.com (mobile) app and top of

the mind recall among mobile

internet consumers

The Solution

�IBNLive (mobile) app was launched

in October, 2010 across multiple

platforms (iPhone, Blackberry,

Android and Nokia touch phones)

�The app. provides the audiences with instant access (on the move) to breaking news

(India and World), Live TV, sports updates, exciting Bollywood stories, blogs, Photo

galleries, videos and much more!

The Features

�Watch CNN-IBN, IBN7 & IBN Lokmat live

�View the latest videos from the video library

�Follow live cricket scores

�Read blogs by IBNLive anchors and reporters�Customise the homepage

�Read the most popular news of the day

�View photogalleries

�Share with your friends on Facebook and Twitter

The Result

�In the first week of its launch, the

IBNLive (mobile) app featured as

India’s No. 1 iPhone app

�The first 2 months saw a remarkable

3,00,000+ downloads

�The total downloads till date have

crossed 4.5 lakh +

�Overwhelming user feedback

URL: http://m.ibnlive.com/app