IBM’s Point of View on Social Business
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Transcript of IBM’s Point of View on Social Business
Knowledge is being created and shared at unprecedented rates.
But many organizations aren't activating this collective knowledge.
What we have observed…
Social Business starts when you put people at the center.
• to connect
• to unlock insights from social interactions
• to evolve to a customer-centric organization
What we have learned…
Start with
any of these
6 entry points
to help you put
Social at the heart
of the modern enterprise.
Create open and authentic engagement between customers, employees and communities.
Increase in click-through rates from personalized marketing campaigns
300%
(1)
(2) Create exceptional customer experiences through personalized and rewarding interactions based on customer insights.
300% Increase in customer response
rates to campaigns
(3) Create a collaborative workplace culture to engage talent and increase productivity.
99% Increase in streamlining workplace
processes and increasing collaboration
(4) Tap into analytics to measure, understand and drive business decisions to innovate faster.
Improved online profile, social media presence and quality of consumer data
(5) Design and implement social strategies to transform organizational processes and best practices.
Increased organizational transparency and improved decision making process
(6) Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
100K Savings from creating a community platform for
collaboration and operational insights