IBM
-
Upload
vibhor-kumar -
Category
Marketing
-
view
131 -
download
0
Transcript of IBM
![Page 1: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/1.jpg)
IBM-The Worlds Biggest Innovator
What’s the relation between the HAL-9000 in 2001:A Space Odyssey and
IBM??
![Page 2: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/2.jpg)
HAVE YOU EVER BOUGHT AN IBM PRODUCT??
MOST PROBABLY NOTTHEN HOW DO YOU KNOW ABOUT
IT??
![Page 3: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/3.jpg)
MAYBE, BECAUSE IT’S EVERYWHERE
![Page 4: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/4.jpg)
SO HOW DID IT ALL START?
![Page 5: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/5.jpg)
EARLY SUCCESS(1911-1980)
![Page 6: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/6.jpg)
BUT ALL WAS NOT WELL!!(1980-1990)
![Page 7: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/7.jpg)
LOUIS GERSTNER TO THE RESCUE
IBM
![Page 8: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/8.jpg)
THE TURNAROUND(1990-2000)
![Page 9: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/9.jpg)
THE NEW IBM’S 8 PRINCIPLES
![Page 10: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/10.jpg)
THE NEW IBM’S 8 PRINCIPLES
![Page 11: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/11.jpg)
THE 21ST CENTURY IBM
![Page 12: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/12.jpg)
LEAPFROGGING IT’S WAY INTO THE FUTURE
5 Noble Prizes 6 Turing Awards
10 National Medals of
Technology
5 National Medals of Science
![Page 13: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/13.jpg)
THE SMARTER PLANET CAMPAIGN
![Page 14: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/14.jpg)
WATSON
IBM, a company with a long and successful tradition of
internally-focused R&D activities, is adapting to this
new world of creating platforms and enabling open
innovation
![Page 15: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/15.jpg)
COMPETITORS BEWARE!!
![Page 16: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/16.jpg)
HOW IBM WILL SUCCEED
A portfolio of capabilities
Acquire ideas
A startup culture
![Page 17: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/17.jpg)
HOW IBM WILL SUCCEED
Hire leaders from the outside
the box
Focus on few projects
![Page 18: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/18.jpg)
THE 3 PILLARS OF FUTURE
Cloud Data Engagement
![Page 19: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/19.jpg)
HAL-9000
•HAL•+111•IBM
![Page 20: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/20.jpg)
RECAP
• IBM is everywhere!!
• Early success with inventions like Hard Disk, ATM, Floppy
Disk
• Mainframe and PC business in decline during 80s and 90s
• Lou Gerstner saves the company and establishes a
completely new company based on new principles.
• Continued to innovate and invent
• The future will be based on it’s ability to develop portfolios,
acquire ideas, introduce a startup culture, hire leaders
outside the firm and focus on few pursuits with conviction.
• Cloud computing, Data Refinement and Engagement will
acts as the pillars of future for IBM
![Page 21: IBM](https://reader036.fdocuments.in/reader036/viewer/2022070602/5878678c1a28ab18098b7a1d/html5/thumbnails/21.jpg)
DISCLAIMER
• Created by Vibhor Kumar, IIT Kanpur, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow
Prof. Sameer Mathur Vibhor Kumar