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Transcript of IBM
© 2010 IBM Corporation
Steven AdlerIBM Information Governance Solutions
IBM Information Governance
2© 2010 IBM Corporation
Agenda
1. A Data Driven Organization
2. Start with what you know
3. The Business Case
4. Six Steps to Smart Governance
3© 2010 IBM Corporation
Outcomes
That's why you need Data Governance...That's why you need Data Governance...
Data Governance Council Members
Customers of IBM Business Partners AcademiaAbbott Key Bank Axentis Nova Southeastern
American Express Lowes BrainPark Bucerius Law SchoolBank of Montreal MasterCard Business Reporting AGBank of Tokyo/Mitsubishi Merrill Lynch ChaordixCitigroup Mizuho Securities CoreFiling
Chevron Nordea Bank Infovide-Matrix PolandDanske Bank Northwestern Mutual OpenPagesDeutsche Bank PFG Micropole-Univers
Discover Financial Robert Frances Group Perficient
EDM Council Royal Bank of Canada Revi-ITEquifax Sanlam Sybase BI Practice
Enmax TIAA-CREF VaronisFannie Mae TeliaSonera
FSTC/BITS VP Securities Services
IBM CIO Office Vision Services Plan
Imperial Bank ZA Washington Mutual
JPMC/WaMu Wells/Wachovia
Five years ago,The IBM Data Governance Council
Created the Data Governance Maturity Model
To benchmark organizational maturity...
4© 2010 IBM Corporation
The Information Governance Community
1152 Members
- Australia
- South Africa
- Singapore
- Belgium
- Poland
- France
- Morocco
- Latin America
5© 2010 IBM Corporation
My company is like every organization...
...We are product-driven...
6© 2010 IBM Corporation
We'd rather look forward...
...than back on past experience
7© 2010 IBM Corporation
EACM
EPIMS HW
MMLC
WWPRT
EACM - CATALOG BUILD PROCESS
EACM Catalog db
PDH CATLGPUB(…,14:30,…)
CATNET(…,16:30,…)
CATGEN(18:30)
RDH
SHADOW
PRICE
PNHTABLES
HW32(..,09:00,..)
BrandTemplates
ACTA(..,13:00,..)
ACTA(..,13:00,..)
UK ODS
OIM
IDOCS sent every hour
Hourly push
Manualpush
Manualupdate
ManualPromote
hourly
Manual pull
RFAManualupdate
PricingS/S
Manualupdate
IBM.com
GFS
Pricers
AutoGen FileRFA Process
The IBM Info Supply Chain for System X Announcement process
CBS
CCE MASSLOADER
BHMASSLOADER
CCE Staging
Core DataBH
BUILD
CCEBUILD
BH Catalog
CCE Web Catalogs
EDI CoC
LaunchCIR
POST PROCESSING& ENTITLEMENT
PublicEntitledPrices
EPRePricer
CMT
NetBillBIDOPS
BIDS
BIDS01Parts Price
File
Special BidsCatalog
SMBCatalog
Price Letters / Announcements
PartnerWorldUS CatalogData Store
USPrice(Greenock)
PPSG AMPrice Files
Partner CommerceCatalog
DATA ENTRY CUSTOMER
Price ActionWorksheet
Price AnnouncementCreation (Notes)
eAnnounce
HWPIMS ECCM
OIM (HVEC simplified)
8© 2010 IBM Corporation
Understanding the Information Supply Chain
Governing the information chain requires working within multiple spheres …
– Understand the Data - Data definitions, Data flows, transformations, integrations…
– Understand underlying IT – System flows, Data structures, Interfaces, Service Level Agreements …
– Understand the Business Process – Data entry, enrichment, business rules, decisions …
Getting an integrated view of the Data / IT / Business Process spheres …– Where is or Who has the knowledge – decide on how to capture, make it available and maintain
– What level of granularity level is practical – iterative approach and deep dive as needed
Bus Processes
Data Processes
IT / Ops Processes
Information Governance is multi discipline approach …
9© 2010 IBM Corporation
We all share the same challenge...
...To become Data Driven Organizations
10© 2010 IBM Corporation
Data Driven Organizations
1. Set Business and IT Goals jointly with shared accountability
2. Use common metrics to build Operational Awareness and develop business cases for change
3. Delegate authority and make decisions based on facts and forecasts
4. Communicate constantly to educate and change behavior
5. Measure the outcomes of every policy before committing to new ones
6. Audit themselves to improve constantly
11© 2010 IBM Corporation
To become a Data Driven Organization
...You need Data Governance
© 2010 IBM Corporation
To overcome challenges and achieve common goals
Revenue Generation
Strategy & Business Agility
Cost Reduction / Avoidance
Compliance & Risk
Goals
Inh
ibito
rs
Can’t easily customize product
offerings and bundles
No single view of customer
Undermines
Causes
Can’t easily Identify cross-
sell, up-sell opportunities
Can’t easily identify high
value customers
Causes Causes
Can’t easily Reduce data
errors
Ad-hoc data quality
methods
Lack of data retention policies
High infrastructure
cost
Causes
Causes
Inhibits
Weak data security
monitoring
Exposure of Personally Identifiable
Information in non-
production
Higher than necessary
probability of data misuse
Difficult to meet
demands of new business
channels
Non-compliant with state &
federal regulations
High potential remediation
costs
Undermines
Tarnished brand
reputation
Can’t easily identify key relationships
and hierarchies
Can’t easily consolidate data from
silos, integrate new
systems quickly (M&A)
Undermines
drawn by | marc salzman
© 2010 IBM Corporation
Governance is the Activity of
CoordinatingCommunication
To Achieve CollectiveGoals
Through Collaboration
© 2010 IBM Corporation
To achieve better business outcomes...
... you need more information, people, and systems
15© 2010 IBM Corporation
Lets talk about People:
Architects define the world as it should be: - Standards - Policies - Guidelines
Stewards measure the world as it is: - Assessments - Compliance - Monitoring
16© 2010 IBM Corporation
You need a 3-step process to monitor change...
...So you know what to fix before it fixes you
Assessment Investigation Gleaning
© 2010 IBM Corporation
In 2009, I hosted a Data Governance Council Meeting
...in Kuala Lumpur, Malaysia for 30 customers
© 2010 IBM Corporation
At the meeting we had one customer with a problem
...and he wanted help from the Council to solve.
© 2010 IBM Corporation
Branch reps consistently input bad data
...When opening new accounts
© 2010 IBM Corporation
This bad data flows downstream and pollutes Business
...Reports that executives use to make decisions
© 2010 IBM Corporation
How do we fix this?
A new Data Architecture? Data Cleansing Tools?
© 2010 IBM Corporation
We tried all of that...
© 2010 IBM Corporation
The next day, a Council Member presented
“...Yeah, we had that problem.”
© 2010 IBM Corporation
“We created a data map...
“To illustrate where bad data came from...
© 2010 IBM Corporation
We trended the bad data over time
...to show how it impacted our revenue results
© 2010 IBM Corporation
How much it cost us to fix
…and what that meant in lost productivity
© 2010 IBM Corporation
He took the Business Case to the...
Data Governance Council
Senior LeadershipTeam
© 2010 IBM Corporation
The solution came from HR...
They changed the compensation model for reps
© 2010 IBM Corporation
Your goal is organizational awareness
...because people don't know what they don't know
© 2010 IBM Corporation
Especially Between
IT Business
© 2010 IBM Corporation
31
Data Quality Management
Information Life-Cycle Management
Information Security and Privacy
Core Disciplines
Data Architecture
Classification & Metadata
Audit Information Logging & Reporting
Supporting Disciplines
Organizational Structures & Awareness
Enablers
Stewardship Policy
Requires
Supports
Enhance
Data Risk Management
Business Outcomes
Goals
1. You can use The Maturity Model to
... Assess potential risks to Data Integrity from SDLC
© 2010 IBM Corporation
1. At www.infogovcommunity.com, you can...
Evaluate your own IG Maturity...for FREE...
© 2010 IBM Corporation
Join the global community and work with your peers
www.infogovcommunity.com
34© 2010 IBM Corporation
And here's what you can do to succeed
Join a Movement: www.infogovcommunity.com
- Benchmark your organization online
- Work with others on the Maturity Model
- Compare best practices in online peer reviews
- Be recognized for what you contribute on the Leaderboard
Start a program: IBM can help!
- Free workshops from the information Agenda Tiger Team
- Best of breed solutions to help you succeed.