IBM z13 - The Heart of the Digital Transformation v1
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Transcript of IBM z13 - The Heart of the Digital Transformation v1
Agenda
The business challenges Our consolidation strategyThe levers of modernization (examples)Cases Questions
1
2
3
4
5
Smart Things
Géolocalisation, address book …
Smart Device
Social Media
C2C Marketing, Sentiments
Télémétrie
SMS, Mail, Web, Phone, agencies, dealer, …
Channel management(Physical/digital)
Les
enje
ux
Busi
ness
/IT
User experience
Understanding of customers/prospects Understanding of behavior-needs, gains, difficulties – emotionsIdentification of strengths and weaknesses of the current user experience
Setting up new channels (mobile, social ...) – CommitmentMultiplication of contacts, increased visibility - attractiveness
Mobile - geolocation nearest agency, loyalty cards, paymentSocial – sentiments, monitoring, c2c Marketing
Segmentation of customers/prospects Integration of internal and external data (location - mobile, sentiments- social)Segmentation – targeted campaigns, personalization per group granular customer insight
Personalization Interactions per segment / per user Personalization of the products/servicesPersonalization of the interactions at different moments
Smart Things
Géolocalisation, address book …
Smart UserDevice
Social Media
Our “smart”Services / Products
C2C Marketing, Sentiments
Insight creation
Télémétrie
SMS, Mail, Web, Phone, agencies, dealer, …
Channel management(Physical/digital)
Partners(Physical/digital)
External Data sources(Physical/digital)
Innovation of products
Evolution of business model Evaluation of evolution scénarii
Innovation Types Replacement of products/services Creation of new products/servicesExtension of products/services (mass customization)
Fail fast, succeed faster Reduction of time 2 marketCustomer driven innovation Minimum viable products Real-time tracking of the impact of innovations(Zara, …)
Partnership / B2B – loyalty & efficiency
Facilitate / improve the backoffice integrationOutsourcing of the activities to partners(google maps, demand management outsourcing)
Smart Things
Geolocalization, address book …
Personalised Services & Products(mobile apps/things)
Anywhere/Anytime Anyplace
Smart Device
Social Media
Our “smart”Services / Products
Process automation(client/internal/providers)
Collaboration(Internal, crowdsourcing)
C2C Marketing, Sentiments
Insight creation
Telemetry
SMS, Mail, Web, Phone, agencies, dealer, …
Channel management(Physical/digital)
Partners(Physical/digital)
External Data sources(Physical/digital)
1. All Teams wille expose their data…2. Teams must communicate throught interface3. … no other form of interprocess communication
allowed4. Interface without exception must be externalizable5. Anyone who doesn’t do this will be fired
Enje
ux
Busi
ness
/IT
Digitalization of processes / interfaces
Integrate personalization into production processesUse external accelerator when available Adapt core systems to support dynamic tarification, customizations of products, … Implement business process agilityExtend business autonomy in the management of digital communication (website, document, …), business rules, …
Internal/external collaboration
Facilitate access to the information system (anywhere –anytime – anyplaces)Facilitate the internal/external collaborationEnsuring the sharing of ideas
Smart Things
Management of reference data
Geolocalization, address book …
Personalised Services & Products(mobile apps/things)
Anywhere/Anytime Anyplace
Smart UserDevice
Social Media
Our “smart”Services / Products
Process automation(client/internal/providers)
Collaboration(Internal, crowdsourcing)
C2C Marketing, Sentiments
Predictive Analysis
Insight creation
Telemety
SMS, Mail, Web, Phone, agencies, dealer, …
Channel management(Physical/digital)
Partners(Physical/digital)
External Data sources(Physical/digital) E
nje
ux
Busi
ness
/IT
Business Intelligence - analytics
Identification / integration of relevant data sources (internal, external public, private, IoT) Discovery in real-time by business and data scientists Intuitive tool for graphical real-time explorationDiscovery / accurate understanding of patterns / business trendsDecision in real-time – cf. innovation test of new products/services
Learning Automation of discovery of pattern (Watson)
Data publication (ie. Google maps) – ValorizationSales patterns / sales data sourcesPublication via API for partners/ecosystem
Agenda
The business challenges Our consolidation strategyThe modernization levers (examples)Practical cases Questions
1
2
3
4
5
Smart Things
Management of reference data
Géolocalisation, address book …
Personalised Services & Products(mobile apps/things)
Anywhere/Anytime Anyplace
Smart UserDevice
Social Media
Our “smart”Services / Products
Process automation(client/internal/providers)
Collaboration(Internal, crowdsourcing)
C2C Marketing, Sentiments
Predictive Analysis
Insight creation
Télémétrie
SMS, Mail, Web, Phone, agencies, dealer, …
Channel management(Physical/digital)
Partners(Physical/digital)
External Data sources(Physical/digital)
IT C
apabili
ties
System of engagement (SoE)Staying competitive by improving the user experience of your customersIdentification of the weakness- Implementation of new
channels- Integration of channels
System of Interactions (SoI)
Core Services API building Packages/solutions integration
(on premise, cloud)Using APImarkets (SFC, Twitter, MailChimp, …)
System of records (SoR)
Improve agility of the core functions by - Externalization of business rules (odm)- SOA Integration- Factorization – transversal components
- Data Model Modernization -
System of insight (SoInsight)
Loading real-time analytical modelsAutonomy business BI Real-time synchronization between analytics and operational datasources
Inte
gra
ted
SD
LC
/ M
on
itori
ng
Systems of Engagement
Systems Of record
End to endMonitoring Integration
Systems of
Insight
System of Interactions
API/ESB
MDM
ODM
Cobol
PL/I
DataStag
e
SPSS
CDC
ApplinX ESB
BPM
C.Strea
m
Our consolidation strategy
IBM provides a number of modernization options for mainframe application workloads. The maturation of IBM's Java offerings and Linux for System z provides companies with viable on-platform modernization options.
The CICS and IMS development labs continue to invest in these mainframe runtime environments, proving a number of SOA and batch modernization options.
• Business Continuity
• Scalability and Performance
• Flexibility
• Manageability
• Quality of Service
• Security
IBM Continuous
Improvements
Agenda
The business challenges Our consolidation strategyThe modernization levers (examples)Practical cases Questions
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The modernization levers Systems of Interactions - Publication of services in SOA infra
WebServices
PL/I Service
XML / JSON
XML/JSON
Contexte
BusinessSignature
Contexte
BusinessSignature
Error Handling
SOAP Gateway
Security Enforcement
z/OS Connect
JAVA Service
Native
Attention points :
Design Principles
Compensation Operations Lightening existing
framework (security, IO,…)
JSON = IMS v13 & PL/I 4.5 Java zOS => ZiiP
Agenda
The business challenges Our consolidation strategyThe modernization levers (examples)Practical cases Questions
1
2
3
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17
Products data, finance, …
A1
Customer / Private people and collectivities
Integration of internal & external data
Transactional Connector back office
Intégration fonctionnelle
Code kernel KernelsA1 Sinistre Auto A2 Production AutoAC Accidents CorporelsAT Accident du travailAV Actuariat vieBL Lutte contre le blanchiment d'argent CA Comptabil ité analytique CB Commissions Dexia CC Nouvelle application courtier (CCR)CD Comptabil ité généraleCM Applications communes CO Comptabil ité (> 5/02/09)CP CoaReaCR SMAP CréditCV Collectivité vie (CV + ASCV)D1 Droits communs sinistresD2 Droits-Communs particuliersD5 Droits communs production collectivitéDC Droit-Commun DO Clients douteux (> 5/03)DP Dépenses et paiementsF2 Branche 23F3 Produits mixtes (BR21-23)FI Assurance FirstFP Fonds de pensionsFT Connection F.A.T.GA Gestion du personnelI1 Incendie sinistresI5 Incendie collectivités
IB IncendieIE Incendie (ancienne applic. V2) MD Dossiers médicauxMS Soins de santéNK Nouvelle application Caisse PC Assurance prêt à tempéramentPH Prêts hypothécairePR Perte de revenusPS Pointages EthiasRH Ressource humaineRO Auto RO (12)RS RestaurantRV Rentes Vie des ParticuliersS1 Signalétique des particuliersS5 Signalétique des collectivitésSA Ethias assistance SM Ethias Applicatif communSO SolicoteT1 Accidents travail sinistresT2 Accidents du travailT5 Accidents travail productionTB Tableau de bordV1 MultisecurityV2 Bons d'assuranceVI Assurance VieWF Wait for inputXP ModuloZK ZorgkasEU EuroRD Restaurant directionDW Data WareHouseTE TéléphonieES Sécurité ApplicativePK Package Incendie - droit commun?? InfocentreD3 Droits Communs ChasseursD9 Droits-Communs particuliers Autres (D2 et D3)
Data Integration and internal and external functionalities (ESB)
A2
AC
AT
CC
CD
CM
CO
D1
D5
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CM
CR
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AV CM
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70 % DL1 30 % DB2
Business Process
Business Rules Prod. Management
B2B P
ara
me
teriz
atio
n "
clie
nt
an
d P
rod
uct
s"H
ard
cod
ed
by
pro
du
ct –
as-
is
EDM – Desk top publishing
BI
Core Business / Support
eHR
Social Media- Reputation monitoring - Promotion of products and services- Supply services - Animate the community
Customer Experience - Permeability of channels- Personalization of user experience- Self Service, Automated- MY ETHIAS v2- EXTRANET V2
Mobile Channel- Promotion of products and services- Sell product and services - Geolocalized Service - MOBILE V1
ProcessCustomer data / productsBusiness rules
Document Templates
Web Content Management(CQ5) – Development model
Illust
rati
on
Customer SOA
HTML5 HTML5
Private Payroll(new)
Internal API - Services
LifeRay B2B private API
Exte
rnal
Non e
xpose
d
Expose
d
Private portals Smart Devices
....
Core Functions
Applications B2B
…
Percée
Intranet
Customers applications BO
API partner
TalentSoft
…
…
Spéifiques
…
Public payroll engine
Open Public API
Third parties Apps
Third party automatics accessThird party interactive access
Family Allowances
Analytic services
HR OptimizerSimul
BudgetDWH
Evolution vs revolution
Agenda
The business challenges Our consolidation strategyThe modernization levers (examples)Practical cases Questions
1
2
3
4
5