Ibm xDx omnichannel commerce experience

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© 2009 IBM Corporation IBM Exceptional Digital Experience “Enabling Omni channel Shopping Experience ” Joseph George, ICS, IBM Singapore

Transcript of Ibm xDx omnichannel commerce experience

Page 1: Ibm xDx omnichannel commerce experience

© 2009 IBM Corporation

IBM Exceptional Digital Experience “Enabling Omni channel Shopping Experience ”

Joseph George, ICS, IBM Singapore

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© 2009 IBM Corporation

Agenda

IBM xDx

Omni Channel?

Why it is important

Commerce Options Available

Portal Platform and Tools for OC

WEF – Multi Channel Feature Pack

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© 2009 IBM Corporation

WEF – Walk thro 2

IBM xDx – “the old, the new and the now”

Ajax Partial Refresh User Preference

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“Any” Challenge

IBM xDx – Business Impact

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Business Impact of the “Any” Challenge

IBM xDx – Business Impact

How do I... Reach as many customers on the device of their choice with rich engaging experiences Control cost of development while still utilizing as many channels as possible Create, Reuse, Manage and Deliver content across a wide variety of access points Minimize Response time to changing markets and customer needs with the right experience for the right user

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© 2009 IBM Corporation

WCS - Mobile Support

IBM xDx – Business Impact

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WP – RWD Support

IBM xDx – Business Impact

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Marrying WCS + WP

IBM xDx – Business Solution

Some of the options REST API : http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconcepts%2Fcwvrestapi.htm WS http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconcepts%2Fcwvrestapi.htm

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Marrying WCS + WP with WEF Blessings

IBM xDx – Business Solution

Web Experience Factory - Feature Pack 2 in Q3 2013

Enhanced multi-channel capabilities: – Maximizing coverage and usage across digital technologies Developer productivity tools: – Improving our tooling with new capabilities and enhancements focused on making it easier to develop and maintain solutions

Desktop

Web Experience

Factory Portlet

WebSphere Portal

Mobile Browser Hybrid using

Worklight

(Web + Native)

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© 2009 IBM Corporation

Marrying WCS + WP with WEF Blessings

IBM xDx – Business Solution

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© 2009 IBM Corporation

Marrying WCS + WP with WEF Blessings

IBM xDx – Business Solution

Multi-channel List & Detail wizard

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IBM Exceptional Digital Experience

“Enabling Omni channel Shopping Experience ”

Marriage of WCS + WP Blessed by WEF

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© 2009 IBM Corporation

More Info

IBM xDx – Business Solution

Article : Exceptional Digital Shopping Experience (xDSx) - Enabling Omni-Channel shopping Experience with WebSphere Commerce and WebSphere Portal http://www-10.lotus.com/ldd/portalwiki.nsf/dx/Exceptional_Digital_Shopping_Experience_lprxDSerpr_-_Enabling_Omni-Channel_shopping_Experience_with_WebSphere_Commerce_and_WebSphere_Portal

Caveats when working with the WebSphere Commerce REST API Review the available REST services to ensure the functionality you are implementing is available. For example, promotion codes are not supported by default when using REST services in the CartHandler pre-checkout and checkout flows. REST services are primarily designed to work with the Madisons starter store. REST services are not supported in starter stores that support the B2B direct business model, for example the Elite starter store. REST API handlers rely on WebSphere Commerce search to function correctly. For example, the ProductViewHandler and CategoryViewHandler use search-based catalog navigation. You must enable WebSphere Commerce search, or customize REST services to suit your business requirements when

working with these handlers.