IBM Worklight - Enterprise level mobile development and management
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IBM Worklight Enterprise Mobile Development & Management Shay Rosen Head of Strategy & Consulting [email protected]
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21-Oct-2014 -
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My last presentation from the CIO Focus 2013 convention held in the David Intercontinental convention center in Tel Aviv. Presentation demonstrates how IBM Worklight can help organizations build a robust mobile channel to address the latest trends in mobile apps and mobile web usage.. While we were talking about the "mobile revolution" in the last 2-3 years, it looks like users have taken a slightly different way then analysts have predicted. The new mobile usage trends brings great challenges to organization's IT divisions, challenges that demand a new approach both in business and technology. More details - in the presentation itself.
Transcript of IBM Worklight - Enterprise level mobile development and management
IBM Worklight Enterprise Mobile Development & Management
Shay Rosen
Head of Strategy & Consulting
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
http://www.facebook.com/realcommerce
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
• Strategy Business analysis, Concept creation, UX, UI
• Technology Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
Tsunami Indication (3)
The shocking facts
>50% Smartphones 47.6%
Smartphones
6B Mobile phones
51% Smartphone
74% Next phone is a smartphone
Tsunami Indication (3)
A multi Screen world- Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)
Sequential screening
Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012
TV)
TV’s new role
Google, Ipsos a multiscreen world research August 2012
Mobile Web Browsing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
SO??
An App?
A Mobile Web site?
What’s the right choice??
Hmmm…
Only one app?
Mobile is an Access Channel To All Enterprise services
•Challenge #1: Many services •Challenge #2: Many user types
•Challenge #3: Many Devices
One App in not a Mobile
Channel(!)
Company’s Services
Smartphone apps Tablet apps Mobile
HTML5 website(s)
Sales Customer
Service Info & Support Other Services
(Internal/ External)
A Mature Mobile Channel
?
Company’s Services
Smartphone apps Tablet apps Mobile
HTML5 website(s)
Sales Customer
Service Info & Support Other Services
(Internal/ External)
A Mature Mobile Channel
?
All enterprise services will be available to mobile on:
App(s)
Website(s)
On all Devices, OS’s and Screen sizes
A Multi Screen Organization
A Multi Screen Organization
A Multi Screen Organization
A Multi Screen Organization
• Mobile becomes a main channel for the organization
• Growth in the coming years will be exponential
• The IT organization needs a technology platform strong
enough to support steady and healthy growth
A Word about:
TCO, Control, Management, Security and Integration
Multi Channel Strategy
CMS
LOB systems
CRM ERP Inventory
Smartphone apps
Tablet apps HTML5 website
Web Sites
Integration Layer
Multi Channel Strategy
CMS
Company’s Legacy system’s
CRM Store Knowledge Base
Web Site Smartphone
apps Tablet apps
HTML5 website
Mobile Development & Deployment Platform
Integration Layer
Introducing
IBM Worklight
Harnessing the full potential of high-end mobile devices by facilitating custom development, enterprise-grade delivery and ongoing management of rich, multiplatform applications.
Introducing IBM Worklight
• Hybrid development utilizing both device capabilities and HTML5
simplicity
• Enterprise connectivity to existing LOB services
• Unified development platform for all smartphone devices
• Control and remote update of mobile applications
• Support for iOS, Android, WindowsPhone, and BlackBerry
• Utilization of open-standards in cross-platform development
• Strong Analytics abilities
IBM Worklight Benefits
IBM Worklight platform overview
Worklight Studio A complete, extensible environment with maximum code
reuse and per-device optimization
Worklight Server Unified notifications, runtime skinning, version management,
security features, integration and delivery
Worklight Runtime Components Extensive libraries and client APIs that expose and interface
with native device functionality and the Worklight server
Worklight Console A web-based console for real-time analytics and control of
your mobile apps and infrastructure
IBM Worklight Powering Multi Screen Organizations
Shay Rosen
Head of Strategy & Consulting
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
