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Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM

speel@uk.ibm.com @simonlpeel

Agenda

Part 1: Building Innovative Apps

Part 2: How a Mobile Platform can help

11/26/2013

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Agenda

Part 1: Building Innovative Apps

Part 2: How a Mobile Platform can help

- What can I do with a mobile platform?

- Why do I need a mobile platform?

- When do I need a platform?

- Which mobile platform?

Retail

Connected Vehicles

Servicees

Value Chains

Transform

Automotive Retail Capitalize on Services

Opportunities for

intelligent, connected

vehicles

Build and optimize

Dynamic Value Chains

Rapidly launch

increasingly complex

sustainable Connected

Vehicles

Focus: Mobility in the Automotive Industry

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Retail

Connected Vehicles

Services

Value Chains

Order Management

Production schedule

Inventory management

Service history / pattern

Service requests

Information services

In Car Connectivity solutions

Navigation Advice

Infotainment

In Car Connectivity solutions

Mobile Apps

Mobile Kiosks

e-Mail, Contacts

& Calendar

Workflow Management

Business

applications

Mobility Commerce

Loyalty Management

Sales force integration

Dealer Integration

Business Partner Integration

Focus: Mobility in the Automotive Industry

What can I do with a

Mobile Platform?

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7

8

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9

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Vehicle Details Vehicles in shop with estimated

completion times.

Overview of status of cars

in each department

Colmobil Israel

Available Mechanics /

Waiting Customers

Customer List w/

Estimated Completion

Departmental Mechanic

List

Colmobil Israel

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When do I need a

Mobile Platform?

Where are you on “The Mobile Journey?”

0 3+

Mobile Apps = 3

Types of Device = 3

Backend systems = 3

0 Mobile Apps

0 Types of Device

0 Backend systems

When will you have...

0 - 3 Mobile Apps or

0 - 3 Mobile Devices or

0 - 3 Backend systems connected?

Source: Based on work by Gartner

Time & Complexity ...Innovation?

1st Gen Apps 2nd Gen Apps

Time & Complexity ...Innovation?

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Why do I need a

Mobile Platform?

AppStore Terms of Service present challenges for

managing B2C apps

Greater challenges of application governance,

distribution, and version management

Smaller screens pulling content from more sources:

need to choreograph content from multiple

repositories and applications , both on premises and in

the cloud

Development is different. Mobile Apps are different.

They run on unstable networks–interruption is

the norm, not the exception

They are context-aware – sensor richness

provides constant stream of context information

Always on – An opportunity to deliver greater

value since always within arms’ reach

Smaller screens – More challenging to make

compelling and easy to use

Immediacy – users expect instant everything

and have little patience

Management is different.

Security is different.

More devices to support, each with its own set of

capabilities, OS and UI behaviors

More development approaches to choose from –

Web, HTML, Native or a mix

More third-party and open-source tools, frameworks and libraries to choose from

Extremely short development cycles

Greater risks of exposing applications and data on

small, light and always on portable devices

Greater authentication challenges associated with

content mashups

AppStore Terms of Service can limit security options

Mobile is Different

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Mobile App Cracking Is Widespread

Source: Arxan State of Security in the App Economy: “Mobile Apps under Attack” report (2012). Based on identifying and

reviewing hacked versions of top iOS and Android apps from third-party sites outside of official app stores

Example hacks:

• Disabled security

controls

• Illegal pirated

copies

• Repackaged

versions with

malware

• Unlocked or

modified features

• Fraud

• IP theft

Expanding IBM Mobile Portfolio with new capabilities

125+ patents for wireless inventions in 2012, bringing the total to 270

IBM acquired: IBM Worklight

IBM announced: IBM Endpoint Manager for mobile devices

Named leader in interactive design

IBM acquired: Emptoris Rivermine Telecom Expense Management

IBM acquired: Tealeaf CX Mobile

IBM announced:

Managed Mobility and MAPM Services

IBM announced:

IBM Security Access

Manager for Cloud and Mobile IBM announced:

IBM Connections Mobile

IBM announced:

IBM acquired: Urban Code DevOps Platform

IBM announced:

IBM MessageSight

IBM announced:

IBM mobile cloud services

Worklight named „Best Mobile Development Solution‟

IBM acquired: MDM Solutions

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IBM MobileFirst

Analytics

Security

Management

IBM & Partner Applications

Industry Solutions

Banking Insurance Transport Telecom Government Healthcare Retail Automotive

Application Platform and Data Services Application & Data Platform

Str

ate

gy

& D

esig

n S

erv

ice

s

Cloud & Managed Services

De

ve

lop

me

nt &

Inte

gra

tion

Se

rvic

es

Devices Network Servers

The IBM Mobile App Development Lifecycle

Obtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify

Design & Develop

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Multiple Mobile App Development Models

Web Apps

Written in HTML5 JavaScript and CSS3. Quick and cheap to develop, but less powerful than native.

Mobile Browser

Web Code <! DOCTYPE html PUBLIC <html>

<! - - created 2003-12-12 - - <head><title>XYZ</title

> </head> <body>

</p> </body> </html>

Browser Access

Browser Access Native Apps

Platform-specific. Requires unique expertise, pricy and long to develop. Can deliver higher user experience.

Native

Application

Device APIs

1001010101011101001

0100100101011101001

0011010101010100100

1001011110010011001

0101010010101010100

1010101010101010101

0111111000001010101

0101010010010101010

1010100011110101000

1111010100111010101

1111001011011110100

01011001110

Downloadable

Native Apps

User augments web code with native language for unique needs and maximized user experience.

Native Shell

Web Native

Device APIs

<! DOCTYPE html

PUBLIC created 2003-12

</p> </body> </html>

100101010101110100

101010101010100100

100101111001001100

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Downloadable

Hybrid Apps - Mixed

IBM in the App Stores

IBM and partner Apps available in App stores 80+ iPad apps

164+ iPhone apps 172+ Google Play Android apps 23+ Blackberry App World apps

IBM Social Apps user downloads 500,000 from Apple App Store 100,000 from Google Play 20,000 from Blackberry App World

Does not include additional Android and Blackberry applications and downloads from customers’ internal servers and other sites/stores

IBM bCase

IBM BGS 2012 IBM Business Agility

IBM Business Process Manager IBM Canada - Maximo Mobile Resources IBM Cloud for Midsize Businesses

IBM Cognos Mobile IBM Connections

IBM Content Navigator IBM Endpoint Manager Mobile Client IBM Follow z

IBM Forum IBM IBV

IBM Integrated Expertise

IBM Itinsight IBM Notes Traveler Companion

IBM Symphony Viewer IBM Mobile Systems Remote IBM Performance 2012 + ECM

Anwendertagung

IBM Rio IBM Sametime IBM Sametime Meetings Viewer for iPad

IBM SCGS 12 IBM SmartCloud Meetings for iPad

IBM SmartCloud Meetings for iPhone IBM Software Guide

IBM Software Partner Marketing App

IBM Sterling Control Center Mobile IBM Sterling Document Tracking Mobile

IBM Sterling Field Sales Mobile IBM Sterling InFlight Data Management Mobile IBM Sterling Integrator Mobile

IBM Sterling Order Management Administration Mobile

IBM Sterling Store Associate Mobile IBM Sterling TMS Carrier Mobile

IBM Tivoli Storage Manager IBM XIV Mobile Dashboard

IBM XIV Mobile Dashboard for iPhone

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Which Mobile Platform?

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest

ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Magic Quadrant for Mobile Application

Development Platforms

Ian Finley, Van L. Baker, Ken

Parmelee, David Mitchell Smith, Ray

Valdes, Gordon Van Huizen

Aug 7, 2013

This Magic Quadrant graphic w as published by

Gartner, Inc. as part of a larger research note and

should be evaluated in the context of the entire

report. The full report is available at

http://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant

for Mobile Application Development Platforms

“As unprecedented numbers of enterprises

build mobile applications, the

mobile application development platform

market continues to grow and

evolve rapidly.”

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Cross-Platform

Testing

& Analytics

Security

Direct Update

Push

Notifications

Integration

Offline sync

Geo-fencing

Mobile Application

Platform

Apps

30%

70%

Think about what you DON‟T see

Why not just use Open Source PhoneGap/Cordova?

Source : open-logix http://www.open-logix.com/enterprise-mobility-blog/ibm-worklight-and-phonegap-comparison/

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Agenda

Part 1: Building Innovative Apps

Part 2: How a Mobile Platform can help

- What can I do with a mobile platform?

- Why do I need a mobile platform?

- When do I need a platform?

- Which mobile platform?

Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM

speel@uk.ibm.com @simonlpeel