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Act on Data From Any Channel In Any Channel

IBM Universal Behavior Exchange (UBX)+ SoHaloIncrease Personalization With Your Customers’ Social Behaviors and Social CRM Data

Today’s customers are increasingly interacting with brands through social channels. As part of this deeper relationship, brands must unify these digital and social identities and behaviors to reflect a single view across all communications.

SoHalo’s Engagement Marketing Platform empowers digital and social marketers to create higher value customer journeys while collecting social and digital identities and behaviors into a powerful social CRM. Through the integration with IBM UBX, SoHalo strengthens IBM’s solutions with trigger events and customer profile data including social behaviors and identities. This unified customer view makes it easy to market in new ways that reflect an understanding of customers’ Facebook, Instagram and Twitter behaviors and identities.

Integrating Social Channel Data Into Marketing Campaigns • Create higher-value customers while increasing engagement, education, and advocacy and reducing

marketing spend

• Quickly create and deploy social calls-to-action that build more customer touch-points and insights

• Collect and integrate social IDs and behaviors to increase IBM Marketing Cloud personalization

UNIQUE IDENTITIES

Turn siloed social media fans into unified customer advocates.

SURPRISE & DELIGHT

Deepen customer loyalty by rewarding micro-incentives.

DRIVE NEW TRAFFIC

Generate word of mouth with engaging offers.

MEASURE ROI

See the value generated by customer engagement.

LOGO ON WHITE BACKGROUND

To maintain the logo’s visual integrity, it must always be surrounded by a pro-tective area as shown here. Do not place anything in this area (neither text nor images).

The logo must never be used in the middle of a full or printed text. Defini-tion of the protective area is based on the width inside the letter “O”.

In order to be legible the use of the logoshould never be too small. The logo should be at least 1 inch long.

Logo AreaSohalo Logo

NON- COLOR LOGO ON WHITE BACKGROUND

LOGO REVERSE ON SOCIAL BLUE BACKGROUND

NON-COLOR LOGO REVERSE ON BLACK OR DARK BACKGROUND

Halo Blue

Social Blue

RGB : 30 105 170

CMYK : 87 54 6 0HEX # : 1E69AA

Pantone DS 204-2C

RGB :131 181 222

CMYK : 52 18 3 0HEX # : 83B5DE

Pantone DS 222-6C

Height of Sohalo “O”

Height of Sohalo “O”

1 inch minimum

Social behaviors that SoHalo publishes to IBM UBX to trigger IBM Marketing Cloud events:

Facebook Twitter Instagram

Connect Account, Like Your Page, Like Your Post

Connect Account, Follow Your Brand, Retweet Your Brand, Mention Your Brand

Connect Account, Follow Your Brand, Use Your Hashtag

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Learn more: http://bit.ly/1KqYiLp and www.ibmmarketingcloud.com

Copyright IBM Corporation 2016 | IBM Corporation, Route 100, Somers, NY 10589 | Produced in the United States of America | November 2015

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The UBX AdvantageSoHalo’s web-based platform is used to acquire, engage and convert customers by motivating, measuring, and rewarding digital and social actions. By automating the collection of social data and triggering events based upon your customers’ behaviors, SoHalo and IBM UBX unlock the power of the social channel for your marketing efforts.

Crossing the Gap Between Social Data and Your Business

CityCool is looking to expand their customer profile in order to connect and adapt to the channels where their customers spend most of their time. They recently launched a social engagement hub, utilizing SoHalo’s engagement marketing platform.

The CityCool social marketing team is aware of the new data that is now available to them via IBM Universal Behavior Exchange after SoHalo publishes the newly acquired data to CityCool’s Marketing Cloud database.

The SoHalo social hub is full of compelling calls-to-action that amplify word-of-mouth and engagement... all while capturing social identities and behaviors of CityCool’s most important customers, such as Twitter and Facebook identities.

CityCool’s main objective was to capture new customer data in order to re-target their customers across email, SMS, mobile and social, and to continue engagement post-purchase. They can now analyze, segment and activate their customers appropriately for their upcoming product launch campaign.

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