IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM

© 2014 IBM Corporation

Third Dimension in Cloud Services with IBM SoftLayer

H. Bora TAŞERSenior Cloud Advisor, IBM

[email protected]

© 2014 IBM Corporation2

Cloud is at the nexus of forces enabling this change

DataPut to work in the cloud

as the new basis of competitive advantage

MobileThe activation point to engage customers in

context using cloud-based services

50BThe average mobile phone

user checks their phone

150 Times Per Day Connected things on the

planet generating data by 2020

72%of business leaders say cloud will be extremely

important to their business success by 2016

CloudGives organizations

of all sizes the ability to innovate at

speed

SocialRevolutionize customer touch points with cloud-

based social media

Social connections occur daily

2 Billion


Cloud is one of the top 4 Strategic Initiatives of IBM

46 Cloud Datacenters planned until the end of

20158B USD invested to date to build Cloud Capabilities

%80 of Fortune 500 Companies collaborate with

IBM on CloudAcquired 18 Cloud Companies including SOFTLAYER

Private, Hybrid, Public Clouds

IBM Partnership

IaaS, PaaS, SaaS, BPaaS, XaaS

World-wide Reach

2014 Cloud Revenue

7B USD + %60 Yr/Yr Growth

2018 Market Opportunity≈400B USD


The IBM Cloud Strategy

Enabling business transformation

Business Processas a Service

Business Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

Smarter Commerce

Watson Solutions GBS

Cloud Business Solutions

Softwareas a Service

Platformas a Service

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Big Data & Analytics

Watson Solutions

Software Solutions

BluemixTM

Infrastructure Services

On Premises Cloud Infrastructure

Cloud Managed Services

“In the new era of Cloud Computing, Application will be composable, Systems will be integrated, Services will be orchestrated, IT environments will be hybrid”


IBM SoftLayer stands apart in the market today by challenging common assumptions and providing the customer options.


SoftLayer offers a Global Cloud Platform of infrastructure choices for greater business agility

Reserved

Infrastructure choices

Mix and match bare metal, virtual server instances and turnkey private clouds

Triple Network Architecture

Public, Private and management networks.

Infrastructure Management System

Common management interface and API across unified architecture

• Only infrastructure solution with a common management interface and API across a unified architecture

• Build and customize the environment based on what you want to achieve• Fine-tune to meet changing business needs or respond to competitive

pressures• Any combination of compute, storage and network availability anytime.


Broad portfolio of infrastructure choices for greater business agility

Reserved

Bare metal with your own stackFor high input and output (I/O)-intensive apps, databases, big data

Shared virtual environment

For unpredictable, seasonal or research and development workloads

Dedicated virtualized environmentDesigned to be ideal for enterprises

• Mix and match bare metal servers, virtual server instances and turnkey private clouds, and manage them from a single control pane or API

• All deployed on-demand and provisioned automatically in real-time• Secure with fine-grained access.• Hourly or monthly. Physical or virtual. Dedicated or shared.• Additional services for compute, storage, network, security, platform

management and big data are available


SoftLayer triple-network architecture is fundamental to infrastructure performance

Load balancer

Firewall

Firewall

Network security

IMSVPN edge router

VPN IMSServices

Storage Infrastructure

iSCSI

Public network Management network Private network

MPLS

Linux

SoftLayer integrates three distinct and redundant gigabit network architectures:• Public network: metered access to public network• Private network: unmetered access between server and data• Management network: out-of-band management via VPN connection• Each system has separate interfaces to each network with 100% SLA


Granular API offers more control, increased productivity and security

IT management tools Hardware

Custom applications Software

SoftLayer portal Services

Softlayer Data CenterAPI

Developers and administrators can:• Directly access more than 240 back-end services through more than

3,400 API methods• Control APIs at the function level, not just by pre-defined classes of APIs,

for greater security• Build auto-scaling environments for on-demand growth


SoftLayer is designed to offer complete transparency from network topology down to the hardware

The resulting visibility means you can have more control over your application and its performance – as a well as security and compliance management

• With other cloud providers, you man only know: Zone Maybe the data center


IaaS Services on SoftLayer

Premium IaaS: Bare metal compute Shared/dedicated virtual compute Block/object storage Backup/recovery Disaster recovery Load balancers & Firewalls Network Services (CDN, DNS, IDS) Message Queue Security (Antivirus, 2 Factor Authent)

Parallels Cloud Server, Automation, Plesk Automation, Plesk Panels Parallels existing ecosystem

11


PaaS & SaaS Services on SoftLayerSecurity: QRadar Trusteer Identity Svcs AppScan SaaSAnalytics & Digital Marketing: Big Insights Enterprise Marketing Management Search Optimization Social Media AnalyticsBusiness Applications: Sterling Commerce DemandTec Cognos Business Process Mgmnt Asset and Facilities Mgmnt Hosted MS Exchange (Silversky), Hosted Email (SendGrid) Customer Engagement (UserVoice), Mobility BYOD - FiberLink (Enterprise Mobile Mgmnt)

CMS: SAP/Oracle/Microsoft

Hosted Private and Hybrid (OpenStack,

CloudStack, Vmware)

Big Data (Cloudera, Riak, Cloudant) Virtual Desktop SPSS (predictive analytics Cognos MY Bluemix – Ecosystem for Turkcell Partners and ISV’s

12

Solutions as a ServiceOperations• Predictive Asset Optimization• Smarter Asset Management • Smarter Buildings • Care Coordination • Emergency Mgmt center• Telematics Analytics Marketing• Customer Intelligence • Customer Data • Digital Commerce • Mobile industry accelerators • Social Analytics Other• Counter Fraud (Finance)• Adaptive Learning (HR)

Premium Network: L2/L3 MPLS NW services with Solftlayer Bluemix Aggregation layer for MTN ISV’s Network API’s

Platform Services: Application Patterns SAP Oracle Payment Systems Emptoris (supply/contract mgmnt) MessageSight (hi-perf messaging) Endpoint Management Websphere Commerce SmartCloud Control Desk SmartCloud Application Perf Management Voice and SMS (SecureQuorum) Analytics Platform (Kontagent)Information Management: Watson DBaaS (DB2 SQL) DBaaS (DB2 NoSQL) Infosphere Guardium Infosphere OptimOther: SmartCloud Social Business

http://www.odin.com/fileadmin/parallels/documents/hosting-cloud-enablement/sp-aps-catalog-web_2014-0227.pdf

Odin Catalogue on SoftLayer





bluemix.net


Failing Fast

Seconds to Deploy Friction

Free

Any Language

Continuous Integration

Mobile Ready

Focus on Code

Choice of Tools

Useful APIs

Applications in the cloud: Developers’ expectations have evolved.


…with DevOps, API integration, and catalog of services

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.


Securely integrate to and leverage data from your existing on premise systems and applications.

API from On-Premise

Data Orchestration(Future)

Embedded Private API Catalog(Future)

Secure Connector

Cast Iron Integration

This API provides access to on-premise data, specifically a lookup of the address where a customer purchase was made.


Monitor your apps in real time with integrated diagnostics for detailed application behavior.


Security without the headache:You focus on your apps and their data. IBM manages the rest.

• Leveraging SoftLayer and IBM hosting experience

Exploiting IBM portfolio of capabilities

• Adheres to rigorous IBM security standards:

Tools to secure your apps• SSO for multiple

applications and social logins

• Appscan for web and mobile to detect vulnerabilities

Defense in depth Intrusion protection/penetration testingData isolation in virtualized components

Automated patch management

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Developer’s Focus

IBM’s Focus


Sign up in minutes. Pay for what you use. Cloud based pricing models to serve developer needs.

• 30 day trial - designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay as you go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutes

Self Service

• Credit card over the web in many countries – or through your IBM rep


IBM Cloud helps you;

Generate New Revenue Channels

ProvideAgility, Flexibility &

Control

Create Partners & Developer

Ecosystem

© 2014 IBM Corporation

Transformational Change

Places power at the fingertips of business leaders, Ecosystem Players and IT Organizations to work in new, faster, more impactful ways as their roles change.


A Tidal Shift is occurring: clients of all sizes are shifting their IT spend to third parties - MSPs are the new IT department.

Client Site

Client data

center

Managed IT MSP HostedMSP Managed

Client

MSP SharedMulti-tenant

Client A Client B

MSP Public

A

Users

B

(Source of figure: Gartner)On Premise Off Premise

IT buyers and managers,

and their Business counterparts, will

increasingly demand a mix of providers and types3

81% of US companies

already use public cloud

services1

Enterprises expect 46% of their IT

services to be delivered via cloud 3 years from

now1

By 2020, almost 40% of

all servers will be in Service Providers’ data centers –

up from 13% in 20111

1 IDC, Worldwide SaaS and Cloud Software, 2013 — Software Will Never Be the Same, December 2013[PB1

2 IDC Predicts 2014

3 Saugatuck Doc#1258SSR 29Aug134 Estimate given by IDC for MM Self-Serve SaaS business case

70% ofMM clients expected to buy cloud services

from local SPs4

60% of US enterprise-class

storage will be shipping to CSPs by 20162

5 IDC Worldwide Datacenter Census and Construction 2014–2018 Forecast: Aging Enterprise Datacenters and the Accelerating Service Provider Buildout

InternalData Centers

-1% YTY; Service Provider Data

Centers +9% YTY5


To survive, MSPs must target providing higher business value

Managed IT IaaS PaaS SaaS BPaaS

Break-fix Help desk Remote

monitoring Network mgt. Endpoint/

Mobile mgt.

Cloud hosted applications

Patch management and Provisioning

Managed storage & BC/DR

Security services

Mobile app development

Dev/test environment

Analytics/ database services

Broad range of SaaS: CRM ERP Social T&E InventoryCloud App DeliveryLicense Mgt.

Finance/ Accounting

Travel/ Expense

Mktng. Automation

Human Resources

Document Mgt.

Resellers, Distributor Telecom, Hosting Pure Play CSPsManaged IT, System Integrators

Born on the Cloud SPs Heritage ISVs Business Services Providers

Infrastructure OptimizersInfrastructure centric value propositionsOperating margins 1 – 15% in developed market

Business Value Creators Outcome oriented value propositions Operating margins 8 – 27% in developed market


Critical Success Factors for IT

“It’s a Technology Transformation discussion, not another CAPEX”

Thank you…

H. Bora TAŞERIBM Cloud Advisor

IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM

Technology

Transcript of IBM Softlayer ile bulutta 3. Boyut Bora Taşer IBM