IBM’s Social Business Journey Focused on outcomes

Ed Brill, VP, Social Cloud Deployment and Adoption at IBM

 

Defining Social Business

A social business is an organization whose

culture of participation and systems of

engagement encourage networks of people to

create business outcomes.

– Derived from Andrew Grill/IBM Interactive

IBMers are embracing social on both sides of the firewall

IBMer social participation has increased

18%

40% 21% 38%

23% 5% 9%

•  95% of IBMers use Connections

•  Significant increase in daily usage in 2014

37

25

26

18

28

37

38

36

13

22

19

25

14

9

8

12

Q4 2014*

Q2 2014

Q1 2014

Q3 2013

Daily Weekly Monthly Quarterly

Frequency of Use

Employee Engagement

Speed & Agility Efficiency Innovation

Improved Client Experience & Growth

For the company:

For IBMers:

Improved Flow

Career Progression

Sense of Belonging

Reputation & Eminence

Outcomes of IBM’s Social Business Journey

Social Ambitions

Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy

Being social does impact business outcomes

Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure.

Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics

There is Value in Social Coaching

200 IBM Executives Coached Over Two years •  Coached execs score 60%higher than un-

coached executives •  Coached execs have 4x as many network

contacts and create 6x as much helpful content

•  57% of un-coached executives score below 20, but only 21% of coached execs fall below this level

IBM’s Social Dashboard – Measure Your Eminence

How is social making an impact at IBM?

•  HUB used for project management and

communications •  Helps team manage multi-party responses to

RFPs •  Collaborated in the HUB to close a multi-

million cross-brand deal for IBM •  Improved client relationship and drove revenue

���

close

The Boeing Company Account Team’s Client CollaborationHUB

Tom Kilkenny led this team to a multi-million

dollar deal for IBM.

•  Social crowdfunding •  Drives innovation from the ground up •  Moves away from top-down funding decisions •  Empowers IBMers to develop apps •  157 fully funded apps by Dec 2014 •  In 2013, 18 projects completed with estimated

benefit of $3.25M

���

The CIO Innovation Lab’s ifundIT Community-driven, enterprise crowdfunding

IBMers from 34 countries submitted over 1500 mobile app ideas in 2014, seeking

$22M in funding.

Mail that understands you Less clutter, more clarity Connecting me to we

Moving IBMers to Connections Cloud and IBM Verse

Why are we doing

it?

We want to… 1.  Be our own best reference 2.  Adopt the latest technologies on an agile basis 3.  Take advantage of cloud efficiencies 4.  Enhance collaboration within and beyond the firewall

Moving IBMers to Verse in 2015

Goal: Move 400,000+ IBMers to cloud mail this year Process: Fail fast, improve quickly, hit velocity

400,000+

Moving to IBM Verse – Phase 1, April 2015

Internal Launch •  40,000 Early Adopters in days •  Vibrant community •  Active forums

•  17,000 members •  Agile deployment

Focused on… Clear outcomes Communication User feedback

16

Moving to IBM Verse – Phase 2, May-June 2015

Early deployment •  Tackled hurdles •  Focused on users and

communication Agile improvements •  Simplified boarding steps •  Redesigned onboarding articles Worked across teams to succeed

August 2015 Status

130,000 on Verse •  Moving fast •  Accelerating worldwide

Improved the process for IBMers and our clients

Social success story – empowering IBMers with a community support hub

20

•  Modern interface •  Faceted search •  Calendar bar •  Waiting for/Needs action

IBMers’ Favorite Features

23  

Key Takeaways

There is value in social. Focus on the business outcomes. Use a dedicated strategy to drive adoption. Embrace the latest technologies.

Thank you.

Ed Brill Vice President, Social Cloud Deployment and Adoption at IBM

Office of the IBM CIO

https://ibm.biz/ed_brill

https://www.linkedin.com/in/edbrill

https://twitter.com/edbrill

ed_brill@us.ibm.com