IBM Let’s Build A Smarter Planet

Challenge

• To popularize the IBM’s “Let’s build a smarter planet” campaign

• To Create awareness about all the 13 different solutions

Objective

To create awareness on the IBM’s “Let’s build a smarter planet” campaign by

integrating mobile with their print campaign

Our Solution

• IBM is releasing 13 print ads communicating about the different smart solutions by IBM

• The print ads carried instructions to download the intARact (now POINT) application and scan the IBM logo in the print to enable the user to receive corresponding content on his mobile phone

• The IBM mobile application educated the user about the smart solution of the week

• Each week, different solutions from IBM would be unveiled using this media

Experience the Campaign

Thank you