IBM PureSystems A new family of expert integrated...

© 2012 IBM Corporation

IBM PureSystems A new family of expert integrated systems

Torben Skov, IBM PureSystems, Nordic.

2

To realize the promise of a Smarter Planet, enterprises must address the IT conundrum

1.2 Zetabytes (1.2

trillion gigabytes) exist

in the “digital universe”

• 50% YTY growth

• 25% of data is unique;

75% is a copy

32.6 million servers

worldwide

• 85% idle computer

capacity

• 15% of servers run 24/7

without being actively

used on a daily basis

Data centers have

doubled their energy use

in the past five years

• 18% increase in data center

energy costs projected

Internet connected devices

growing 42% per year

Since 2000 security

vulnerabilities grew

eightfold

…while IT budgets are growing less than 1% per year.

Between 2000 and 2010

• servers grew 6x (‘00-’10)

• storage grew 69x (‘00-

’10)

• virtual machines grew

51% CAGR (‘04-’10)

Meet the insatiable demand for new service….

3

2000 2010

Source: IDC

Consolidate. Consider the IT budget…

New Server Spending

Management and

Administration

Power and Cooling

Distribution of spend on server infrastructure


Integration yields simplicity and flexibility

Open tools and easy app access through Application Store


What if we could do the same integration in an

optimised IT system?

Open tools and easy app access through Image Library

Servers

Storage Networking Virtualization

Management

Tools Virtual Images


Integrated Storage

Systems Management Appliance (FSM)

High Speed Networking Switches (BNT and Brocade)

Compute Nodes (ITE) (POWER & x86)

Enterprise Chassis

Introducing a new category of computing – a Smarter Computing System

that lowers cost and improves productivity.

PureSystems

Center

(“APP Store”)

7 7

Break through Systems Management

Quick Search

Chassis

Map

Remote Presence

New World Class User Experience

Setup Wizards Mobile Devices

Unmatched integrated control

across servers, storage and

networking

Virtualization in it’s DNA

Brand new world class user

experience

Customizable management

profiles to match your

administrative structure

Dynamic allocation of virtual

server, storage and network

resources to ensure workload

optimization

Integrates with existing IBM

platform and enterprise

management

© 2012 IBM Corporation 8

IBM PureSystems – April 11th Announcement Introducing the first family of systems with integrated expertise

IBM PureFlex System

Infrastructure System: Expert at sensing and anticipating resource needs to optimize your infrastructure

IBM PureApplication System

Platform System: Expert at optimally deploying and running applications for rapid time-to-value

Simplified Experience • IBM PureSystems Centre: an

online catalog of applications and patterns.

• Simplifying the IT lifecycle: Easy to procure, up and running in hours, integrated management, upgrade without downtime.

• IBM PureExperience to accelerate adoption and usage

Integration by Design • Factory integrated hardware and

software, optimized and tuned to the task

• Integrated management across all elements of the solution

• Security, designed in from firmware up thru the application to prevent denial of service attacks.

• Built for cloud, an integral part of IBM SmartCloud Foundations

Built-In Expertise • Patterns of Expertise from IBM

and Solution Providers

– Over 125 solution provider offerings optimized for IBM PureSystems

– Workload patterns ranging from ERP, Business Intelligence, Social Business, BPM, Web transactional and more

• Built in analytics to optimize query performance and storage efficiency.


IBM PureFlex System Flexibility and simplicity extends from acquisition to deployment

Express Standard Enterprise For Cloud

• Optimized for

Small and

midsize

businesses

• Most affordable

entry point

• Optimized for

application

servers with

supporting

storage and

networking

• Optimized for

transactional

and database

systems

• Redundancy for

resilient

operation

• Optimized for

Cloud

deployments

with included

cloud

management

• Pre-configured, pre-integrated systems with servers, storage and networking

• Integrated management across all virtual resources

• Available in predefined starting points delivered integrated and tested

• Choice of IBM POWER7 or Intel x86 processors

• Choice of AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, Suse

• Choice of PowerVM, KVM, VMware, or Microsoft HyperV


Consolidate

More efficiently

consolidate

systems and

applications to

reduce operating

expenses

Optimize

Better tune and automate systems and applications to improve application performance, scalability and reliability

Accelerate Cloud

More quickly enable

secure, and

integrated cloud

environments

Innovate

More rapidly deliver new applications and services to meet new business needs

IBM PureSystems enables multiple client Initiatives

Consolidate Accelerate

Cloud

Innovate Optimize


From traditional To PureSystems Value delivered

Up and running in months Complete infrastructure stack up-

and-running in hours Faster time to value

Over-purchase and provision Built-in workload elasticity Automated workload scalability

Multiple tools per component Single point of management Integrated service and software

management

Piecemeal order and support of

hardware and software

Complete, pre-integrated software

and hardware Simplified acquisition and support

Create custom solutions to work

with what you have

Easy integration through open-

standards computing Integrated into current environment

Hard to maintain complex

and brittle custom solutions

Simple, well-managed flexibility and

extensibility

Easily adapts

to meet current needs

IBM PureSystems delivers the core capabilities clients need: Designed-in adaptability to overcome traditional hurdles

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What does it mean for the Client?

“Why buy?”

Agility

• Get up and running in hours, cutting new application deployment from months / years

Efficiency

• 100X faster deployment with application patterns expertise

• Accelerate deployment of infrastructure stack running in hours and not months

• Save up to 50% of applicable IT costs over traditional IT approaches

Control

• Lower risk, costs and Single Point of Failures with automated provisioning and management

• Maximize flexibility with choice of architectures, and open standards

• Intelligently manage cloud environments

Simplicity

• Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

• Increased Productivity by freeing up time from procuring, supporting, testing & deploying assets

• Cut lifecycle maintenance time in half with no downtime

• Speed of Entry Cloud deployment in ‘Four simple Clicks’

• Maintain more quickly and easily with integrated system patches

Expert Integrated Systems

13 13

Where PureSystems fits with the STG Topline Portfolio

PureSystems

Power HE

Power 770

Power 4S

Power 2S

Power

Blades

Power 4s

Power 2s

x Blades

x High End

x Volume

Rack

x Volume

Tower

x86 4s

x86 2s

zEnterprise • System z remains the enterprise consolidation platform with best economics for

clients, delivering the best availability, security, scale and management required

for enterprise critical work. zEnterprise with zBX is a proofpoint for hybrid

universal management capabilities of IBM. zEnterprise can be connected to

NGP, and both environments managed through the Tivoli suite

• Enterprise Power continues to be the leading platform for UNIX consolidation

with 60% unit share; delivers leadership virtualization, performance, security

and resiliency needed by most enterprise clients

• PureApplication System is first choice to compete with Oracle “Exalogic”

• Power Express provides highly customizable systems for traditional UNIX and

IBM i applications in Midmarket or distributed enterprise clients

• Power Blades will transition to NGP Power Compute Nodes

• PureFlex unified management with enterprise storage and choice of compute

nodes (Power and x86); effective counter to Cisco UCS, Vblock and gives HP

clients a reason to change. Enables Linux consolidation with better economics,

hybrid converged infrastructures and optimized ISV solutions.

• System x Blades should be prioritzed if the customer focuses on existing

investment protection

• eX5 highend should be prioritized for scale-up single-application and maximum

x86 memory requirements

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Questions?

Thank you!


Database Appl.

Big Data Appl.

SPARC Systems

SPARC SuperCluster

Sun x86 Blades

System x

BladeCenter

Power

System z

BladeSystem

Itanium

Netezza

CloudSystem

Cisco UCS

AppSystem Converged Systems

(Matrix Systems)

Competitive offering and positioning

IBM PureFlex System

IBM PureApplication System

Exadata Exalytics

Exalogic

General Purpose Integrated Systems Appliances

VCE Vblock

NetApp FlexPod

© 2012 IBM Corporation 16 IBM Confidential until announce April 11, 2012

IBM PureSystems Centre • Optimized solutions from 100+ leading ISV

partners

• Search by solution area, industry or system.

• Gain access to ISV application patterns for

trial and production.

• Certified through

‘Ready for IBM

PureSystems’

program.

• All of your existing AIX, IBM i, Linux

and Windows applications will run on

IBM PureSystems

© 2012 IBM Corporation 17 IBM Confidential

do not have an IBM Blade footprint today

large amounts of memory

are looking for extended life deployments

require optimized solutions

top Intel CPU’s - 135w

need to support Trusted Computing Group standards

are looking to maximize virtual machines and virtual storage

Shared

Focused on physical consolidation

and/or integration

Small Blade footprints

Make short cycle purchases

(i.e. Financial Services)

Appliance-centric datacenter model Customers who …

want to grow existing BladeCenter footprint

scalable x86 performance with the EX processors

are looking for large enterprise distributed

small office

are installing telco / ruggedized remote

deployments

are installing lowest cost deployments

are interested in a hybrid mainframe and x86 environment with zBX

Customers who …

Infrastructure

System BladeCenter

IBM PureFlex System and IBM BladeCenter

BladeCenter PureFlex

System

© 2012 IBM Corporation 18 IBM Confidential 18

PureFlex System sales scenarios

Now is the time to start building a PureFlex footprint!

Scenario Guidance Take the following action

Competitive Accounts

including UCS and

Vblock or Greenfield

deployments

FLEX 1. Lead with integrated value proposition; Sell PureFlex System

2. Alternatively BTO chassis configuration to get FlexSystem footprint into account

Clients who identify

management as a

pain-point

FLEX

1. Lead with integrated value proposition; Sell PureFlex System

2. Alternatively BTO chassis configuration with FSM to get FlexSystem footprint into

account

Clients with high

memory requirements FLEX

1. Lead with integrated value proposition; Sell PureFlex System

2. Sell Flex System x240 configuration and get FlexSystem footprint into account

Clients needing

highest performance

systems

BLADECENTER

& eX5

1. Lead with BladeCenter HX5 or System x3850 X5

2. Ensure client understands committed BladeCenter until mid-2016 and continued

investment in eX5

BladeCenter Install

base Accounts and

NEBS3 requirements

BLADECENTER 1. Lead with BladeCenter HS23 or HX5 w/ MAX5

2. Ensure client understands committed BladeCenter until mid-2016

IBM PureSystems A new family of expert integrated...

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