IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spaces and Devices
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Managed Business Process Services The Internet of Mobility & Cognitive Personalization of Spaces and Devices Dr. Sebastian Wedeniwski IBM Distinguished Engineer CTO Global Industrial Sector IBM Hakan Köstepen Executive Director, Strategy & Innovation – Silicon Valley Panasonic
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Transcript of IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spaces and Devices
Managed Business Process ServicesThe Internet of Mobility &Cognitive Personalization of Spaces and DevicesDr. Sebastian Wedeniwski IBM Distinguished Engineer CTO Global Industrial SectorIBM
Hakan Köstepen Executive Director, Strategy & Innovation – Silicon Valley Panasonic
Presentation Outline:
• Background
• Silicon Valley Trends on Mobility
• Mobility & IoT & Intelligent/Cognitive Systems
• Why IBM & Panasonic?
• Our Vision: autoMOBILE (Sebastian W.)
•Q&A
Global Presence + Local Focus = GLocal
GLocalHeadquartersR&D Sales OfficesManufacturingDevelopment
Panasonic Silicon Valley Cen-
ter
Mobility Innovation in 21st Century
Components to Solutions around Mobility
Smart Homes.. Smart Cities…
Better Life… Better World…
IoT Innovation Focus - FishboneInformation Management
Resources, Energy & TimeManagement
ECO - Sustainability
Contextual Awareness(BIG DATA – Analytics)
MicroLocation
Security & Privacy Personalization & UX
IoT Emerging Devices
Convergence of Connected Life Style
Predictive Intelligence (BIG DATA – Analytics)
Content Discovery
Actions & e-Transactions(BIG DATA – Analytics)
IoT Innovation
Focus
Source: PSCNA
Connected Domains & Mobility
One Connect Connected devices and the Mobile Internet have enabled a true converged lifestyle
– we can manage user experience across all venues with e-tokens
Email Music / Photos / Videos /Books
CollaborationContent Creation
Social Networking
Home Car
Office
Travel
HotelHospital
….
Public Places
Mobile Devices
Mobility 4.0
Connectivity TechnologiesPersonal – Local – Wide
Area Networks
Cross Value Innovation & MobilityContextual Content: A unified platform to manage
“Who,” “What,” “Where,” “When,” and “How”
Centralized Cloud Platform
Personalized Contextual Content Delivery to fit
user lifestyle and needs Unlimited Content
IntegrationUser Generated • Social
Networks Ecommerce • CorporateCollaboration • Others…
Unlimited TriggersLocation • Speed • Sensors
Databases • Others…
PersonalizationPreferences • Brands •
LifestyleEntertainment • Merchants
Activities • Travel
MobileDevices
Avionics
Car
IoTAppliancesWearables
e-Token/Smart Key
OneConnect
Automotive Solutions with IBM Watson
IoT FoundationAnalytics (PMQ, Watson)
Integration (Mobile First, Back-Office Integration)
Secu
rity
HealthcarePatient Monitoring
RetailDigital Signage
E&UPower Co-Generation
GovernmentPublic SafetyConnected Car T&T Hospitality
Integrated Resorts
IoT Platform
Optimized Panasonic Operations(Manufacturing, SCM, Services)
Co-developed Industry Solutions
Analytics as Service
What do you think about IBM?
What do you think about IBM?
IBM Watson IoT
Watson IoT Global HeadquartersMunich, Germany
Watson IoT Global Headquarter & Innovation Center
• Launched 15th December 2015• More than 1000 developers, consultants researchers
and designers will work together with clients and partners to develop a new generation of cognitive capabilities to connect sensors and devices in the Internet of Things
• It is also the first European Watson Innovation Center• All solutions will be made available through the IBM
Watson IoT Cloud Platform• This initiative represents IBM‘s biggest investment in
Europe for over 20 years
The weather company is providing various industry solutions which generates significant incremental value for their users
163M unduplicated platform consumers
8 Billion API requests daily
#1 Rated in forecast accuracy
40 million mobile phones
Example: Industry Solution Aerospace
IBM Watson IoT for Automotive
Cognitive EcosystemSemantic Integration of Dynamic Services to learn customer mobility experiences
Bringing cognition to the vehicle Value from Actionable Insights Massively scalable and real-time Analytics driven off extensive data Virtual Car & Quantified Driver IoT Automotive platform to enable advanced connected vehicle
services.
Industry Imperatives – AutoMOBILITY – Cognitive VehicleMarket Dynamics
Source: Roland Berger Strategy Consultants
Automated driving creates a new paradigm
in driving and transportation
Connectivity changes transportation systems
and non-traditional entrants investing in advanced mobility
solutionsDigital Services and Personalized
POIs as new customer
touchpoints enabled by technology
Adaptive and more intelligent
manufacturing to create services oriented
productsPowertrain
electrification enables a new
software vehicle platform and data
architecture
Hardware Defined Vehicle
Software embedded inside vehicle
Software Defined Vehicle Platform
Data Defined Intelligent Personal Assistant
Autonomous Vehicles and Services Robots
Three capabilities differentiate cognitive systems from traditional programmed computing systems…
ReasoningThey reason. They understand underlying ideas and concepts. They form hypothesis. They infer and extract concepts.
LearningThey never stop learning getting more valuable with time. Advancing with each new piece of information, interaction, and outcome. They develop “expertise”.
UnderstandingCognitive systems understand like humans do.
…. allowing them to interact with humans.
IN 19
PANASONIC & IBM VISION
http://think-automobility.org/convergence-collaboration-and-the-future-of-cognitive-cars
How to model an intelligent and interactive personal assistant?
Photos: Amazon, Apple, General Motors
ca. $80 ca. $800 ca. $80000
General Motors and IBM partnership to create OnStar Go
http://www-935.ibm.com/services/us/business-consulting/interactiveexperience/cognitivemobility/http://www-03.ibm.com/press/us/en/pressrelease/50838.wsshttp://telematicsnews.info/2016/10/27/ibm-and-gm-introduce-new-cognitive-mobility-platform/
IBM – Automobile domain to Cognitive Vehicle & autoMOBILE
Cognitive Ecosystem – Set of services delivered as APIs in the Cloud
Higher Reasoning Skills• Conversation• Language Translation
Knowledge Organization Skills• Document Conversion• Retrieve & Rank• AlchemyLanguage• AlchemyData News
Foundational Cognitive Skills• Speech to Text / Text to Speech• Personality Insights• AlchemyVision / Visual Insights• Visual Recognition
http://bluemix.net
Can be combined with the 100s of other available services on Bluemix
Example IBM Watson Conversation Service “Coffee”Two ways to make an order: know exactly what you want or need a suggestion
IBM AutoLab developed “Allison” to demonstrate a variety of combined key cognitive vehicle use cases
Monitoring vehicle condition, and predict failures for safe driving
Dynamically integrating contextual information, personal point of interest for the best lifestyle journey
Natural Language Processing and Conversation as primary HMI
Situational awareness, driver analysis, and health/behavior monitoring for safe driving
Adopt to passengers profile across vehicles and adjust music & climate by zones
Purchase from vehicle to optimize passengers time and decentralize financial exchanges for high security
In Summary: Vehicle Platform Today & Future
How to physically build a reliable and safe
vehicle?How to update servicesover-the-air/on-the-go?
How to model an intelligent and interactive personal
assistant?
HardwareDefined
SoftwareDefined
DataDefined
HMI cockpit defined. Cockpit based upon
independently defined devices and individual part
functions in an AUTOmobile
HMI is primarily a software-defined integration of multiple
channels into one cockpit system; software controls holistically the personally moving AUTOMOBILE
Personalized HMI & ADAS is a semantic integration of data-defined services related to
Spaces, Places and Devices to create the autoMOBILE as a
service robot
Photo: PanasonicPhoto: Panasonic
The Mobility Revolution in the Automotive IndustryHow not to miss the digital turnpike!
The Internet of Things, Cloud Computing, Connected Vehicles, Big Data, Analytics – what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitization, connectedness, personalization and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here –who will shape it?
http://www.amazon.co.jp/dp/4627486316http://www.amazon.com/dp/3662477874http://www.amazon.com/dp/3662447827http://www.springer.com/us/book/9783662477878http://www.springer.com/de/book/9783662447826
Managed Business Process Services
Dr. Sebastian Wedeniwski
IBM Distinguished EngineerCTO Global Industrial Sector
https://de.linkedin.com/in/sebastian-wedeniwski-54964b2 https://twitter.com/wedeniwski
Hakan Köstepen
Executive Director, Strategy & Innovation – Silicon Valley Panasonic Automotive Systems
[email protected] https://www.linkedin.com/in/hakankostepen
