IBM on Campus Project Final Presentation
description
Transcript of IBM on Campus Project Final Presentation
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on campusthe lunatics
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logo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digitallogo digital brochure strategy plan logo digital
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’s objectives
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2 registered universities
30to
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100 universities
5in
years
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situation analysisand challenges
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Complexity not in top 100 competitionof offeredprogram
companiesto work for
with otherprograms
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target audiencesand personas
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studentfaculties
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name:����������� ������������������ Kelly����������� ������������������ Blondsworthage:����������� ������������������ 20Occupation:����������� ������������������ International����������� ������������������ Business����������� ������������������ &
����������� ������������������ marketing����������� ������������������ major����������� ������������������ in����������� ������������������ Haas����������� ������������������ School����������� ������������������ of����������� ������������������ Business,����������� ������������������ UC����������� ������������������ Berkeley����������� ������������������
student
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name:����������� ������������������ Brenda����������� ������������������ Stewartage:����������� ������������������ 36Occupation:����������� ������������������ Associate����������� ������������������ Professor
����������� ������������������ in����������� ������������������ the����������� ������������������ Computer����������� ������������������ Science����������� ������������������ department,����������� ������������������ UC����������� ������������������ Berkeley
faculties
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competitor analysisand their best practices
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new objectivesin our plan
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Double!download ofIBM software
and coursewarebooks
and training material
application rate offaculty membersfor research awardsand grants
faculties
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student
5representatives per university to spread the word
2engagement in the program
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value proposition
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three things to remember:
cross-school/cross-disciplinary collaboration
academic researches & entrepreneurship incubation
real world problem solving
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new globalstrategy
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newuniversity����������� ������������������ 1
newuniversity����������� ������������������ 2
3 4 5 6
smarterplanet
sharperminds
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new strategynumber one
branding
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plain language
better integration
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logo
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slogan
Incubate change.
be part of the solution.
make a difference.
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brochure
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new strategynumber two
the ibmsharper minds
challenge
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Sharpest mind club
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scholarship
party
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new strategynumber three
the ibmsmarter planet
challenge
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smarterplanet
newuniversity����������� ������������������ 1
newuniversity����������� ������������������ 2
sharperminds
$ 250,000
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benefits foruniversities
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1_collaboration & easy access to
2_general benefits of joining the program
3_profiling as a real world problem solver
4_media coverage
5_increasing brand awareness
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budget
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promotional materials $ 15,500
kick-off press conference $ 25,000
sub-total $ 40,500strategy 1
promotional materials $ 88,200
prizes $ 210,000
sub-total $ 298,200strategy 2
final event @ IBM headquarters
$ 15,000
scholarship for students $ 150,000grant for faculty $ 250,000
sub-total $ 415,000
strategy 3
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$ 753,700
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kpis
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Promotional materials_brochure: copies of brochure are requested on/offlinelanding page: unique visitors, time spent, churn rate
challenges_registration: teams and universities registeredcompetition progress: teams upgraded to the next levels
and smarter planet challengefacebook: likes, comments, external poststwitter: followers, tweets, re-tweets
after-events_news coveragenew sign-ups for the program
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thank you foryour attention.
questions?