Marketing

© 2015 IBM1

Digital Marketing

Lead Management

CustomerExperienceAnalytics

JourneyDesign

Omni-ChannelMarketing

Real-TimePersonalization

IBM Marketing Cloud IBM Marketing Software

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4 © 2015 IBM

AdvantechConsolidates, analyzes and segments their massive customer data to develop targeted marketing campaigns -- all powered by IBM Marketing solutions.

100%Growth in previous inactive customer relationships 100%

Average online order size increase

Learn more: http://bit.ly/advantechstudy

5 © 2015 IBM

BanorteMakes it personal across all channels to drive loyalty – with IBM Global Services and all powered by IBM Marketing and IBM Customer Analytics Solutions.

40% 20%Improvement in operating efficiencies

Return on equity 200

M

USD expected bottom line benefit in the first 24 months

Learn more: http://bit.ly/banortestudy

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33%300%

30%

© 2015 IBM

BridgevineDrives an automated email and SMS campaign to proactively increase conversions -- all powered by IBM Marketing solutions.

Call-back rate

Increase in conversions

Of new email prospects opting in for SMS

Learn more: http://bit.ly/bridgevinestudy

7 © 2015 IBM

CelcomImproves loyalty and revenue per customer through personalized campaigns and messages -- all powered by IBM Marketing solutions.

80% 70%Reductionin campaign launch times

Improvement in campaign performance 98%

Engagementrating among customer-facing employees

Learn more: http://bit.ly/celcomstudy

8 © 2015 IBM

ING Bank

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3xWeek reduction in campaign cycle times

Increase in customer responses 35%Reduction in overall

marketing costs

Transforms their marketing effectiveness through a focus on personalization -- all powered by IBM Marketing solutions.

Learn more: http://bit.ly/ingbankstudy

9 © 2015 IBM

LuxotticaCapitalizes on an omni-channel view of their customers, brand preferences and buying patterns to create highly targeted, relevant campaigns -- all powered by IBM Marketing solutions.

4%Uplift in incremental revenue

Estimated increase in campaigning50%Reduction in

operating costs 500%

10 © 2015 IBM

Matrimony.comLeverages predictive analytics to help guide matchmaking with intelligent marketing – all powered by IBM Marketing solutions.

90%Faster deployment of targeted marketing campaigns 2m

Members with improved outcomes of matchmaking results thanks to more powerful analytics

Learn more: http://bit.ly/matrimonystudy

11 © 2015 IBM

OCBC Bank

273% 45%Increase in campaigns deployed

Increased conversion rates 138

%

Growth in hidden revenues

Increases cross-sell rates resulting in engaged customers across all channels by understanding their customer’s behavior -- all powered by IBM Marketing solutions.

Learn more: http://bit.ly/ocbcbankstudy

12 © 2015 IBM

OrvisIncreases marketing performance for email and direct mail -- all powered by IBM Marketing solutions.

88% 2yrsReduction in digital andnon-digital campaignand reporting costs

Record profitsafter solutionimplementation 40%

Reduction in emailcosts versus prioroutsourced solution

Learn more: http://bit.ly/orvisstudy

13 © 2015 IBM

Ooredo KuwaitHas a 360-degree view of each customer’s needs, preferences and usage patterns to help shape highly targeted campaigns -- all powered by IBM Marketing solutions. .

6% 30X

Increase in PrepaidCustomers

Boost in Campaigns Launched Per Week

Learn more: http://bit.ly/ooredostudy

14 © 2015 IBM

Paper StyleUtilizes audience targeting plus triggered mailing campaigns -- all powered by IBM Marketing solutions.

Increase in open rate over average email sent

Increase in click rate244%

161%

Increase in revenue per mailing

330%

Learn more: http://bit.ly/paperstylestudy

15 © 2015 IBM

SephoraSends digital reminders of in-store services such as free make-overs to VIP members to bring them in to their stores -- all powered by IBM Marketing and Mobile Customer Engagement solutions.

And location based offers with a mobile enhanced in store experiencePersonalize

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16 © 2015 IBM

StonyfieldPersonalizes email messages based on individual preferences and behaviors -- all powered by IBM Marketing solutions.

20,000

Increase in email open rate in the first 30 days

people receiving daily emails and participating on social media

42%

Learn more: http://bit.ly/stonyfieldstudy

17 © 2015 IBM

Telefonica | VivoReaches beyond demographics to target individual segments with the right offers -- all powered by IBM Marketing solutions.

30%Increase in revenue generated from direct marketing efforts

Increase in opt-in rate for customers who receive marketing messages5X

Increase in sales on days that campaigns are launched 70%

Learn more: http://bit.ly/telefonicastudy

Vodafone QatarBuilds closer relationships with their customers based on highly personalized marketing -- all powered by IBM Marketing solutions.

3x Increased conversions from campaigns 360°Degree view

of customers 3x More effective at driving up- and cross-sell conversion

© 2015 IBM18

Learn more: http://bit.ly/vodafonestudy

19 © 2015 IBM

A Leading Beverage MakerAnalyzes consumer behavioral data and creates persona-level campaign messages to drive brand loyalty -- all powered by IBM Marketing solutions.

2XIncrease in loyalty program membership

View of consumer trends, preferences and patterns360°

20 © 2015 IBM

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A French InsurerUses analytics to gain insights to predict which customers are most likely to buy which products and customize their marketing messages to them individually -- all powered by IBM Marketing solutions.

50% 60%Email open rate

Reduction in email costs 2x Increase in

growth revenue

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21 © 2015 IBM

Why choose IBM Commerce?

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Design & Analytics Integration

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Industry Expertise

Our Ecosystem: 1,738+Digital Agencies & Mktg Svc Providers

Complementary Solutions & ISVs

Systems Integrators

Resellers & SaaS Providers

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