Ibm marketing cloud overview presentation aug 2015 ibm branded
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READ ME The following is designed to be a high level overview presentation for IBM Marketing Cloud – this is the initial release we will continue to evolve this and add additional content • There are talking points for you behind each slide • Use the slides you feel help you best tell our story and meet the prospects needs Additional content for IBM Marketing Solutions can be found in the following presentation, it can be added at the beginning or end of this presentation as appropriate • https://w3-connections.ibm.com/files/app#/file/ab1c299b-f710-480a-ab0 f-de5d38e52627 Prospects can be sent to www.ibmmarketingcloud.com – which will continue to be enhanced with additional content NOW DELETE ME
Transcript of Ibm marketing cloud overview presentation aug 2015 ibm branded
READ ME The following is designed to be a high level overview presentation for IBM Marketing Cloud – this
is the initial release we will continue to evolve this and add additional content• There are talking points for you behind each slide• Use the slides you feel help you best tell our story and meet the prospects needs
Additional content for IBM Marketing Solutions can be found in the following presentation, it can be added at the beginning or end of this presentation as appropriate
• https://w3-connections.ibm.com/files/app#/file/ab1c299b-f710-480a-ab0f-de5d38e52627
Prospects can be sent to www.ibmmarketingcloud.com – which will continue to be enhanced with additional content
NOW DELETE ME
IBM Marketing CloudChange the Way You Engage
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The customer journey is changing
50-80% of the buying
process is done before you speak
to your buyer
Email remains preferred
channel of most consumers
Mobile and social
engagement are up
Online traffic and sales
are increasing
• IBM Marketing Cloud
So as a marketer, how do you continue to …
IBM Marketing Cloud
Attract new customers
Grow existing relationships
Build brand loyalty and advocacy
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When customer expectations are so high?
IBM Marketing Cloud
a seamless and integrated experience
across channels
to receive personalized, timely information, service
and promotions
you to know and understand them
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And you have technology challenges…
Getting access to all of my data
Building a single view of the customer
Delivering relevant content to each customer
Providing a consistent customer experience across channels
Interacting with customers in real time
IBM Marketing Cloud
Customer Engagement Framework
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Giving marketers a new way to work
Agility: Innovate with easy click-to-connect integration of applications and customer data
Analytics: Visualize the customer journey across channels to convert insights into impact
Design: Collaborate, design and continually improve customer experiences and results.
IBM Marketing CloudPowers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.
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Quickly design and automate consistent cross-channel experiences
Make better decisions and deepen customer engagement with purpose-built analytics
Increase marketing agility with a platform that easily integrates with other customer data sources and applications
Gain faster time to ROI through a comprehensive set of cloud-based marketing solutions built on Silverpop Engage
With IBM Marketing Cloud you can:
IBM Marketing Cloud
Create a single identity to enable a consistent customer experience
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Execute cross-channel campaigns
Abandoned Cart Trigger
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Breakdown silos and integrate tools
Customer Interactions
Events SMS Mobile Blogs Call Center Location Communities
Push Facebook Twitter Wearables Retail Email Devices+
SMS
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IBM Marketing Cloud
IBM Marketing
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IBM Marketing Cloud
IBM Marketing
Journey Design
Collaborate, design and continually improve customer experiences Collaboratively design cross channel experiencesIterate using real-time design and workflow capabilitiesAlign experiences for each segment
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Journey Analytics
Visualize and quantify the paths customers take
Understand the customer journey as a wholeGain insights to design exceptional experiencesBoost acquisition, sales and advocacy
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IBM Marketing Cloud
IBM Marketing
Deliver relevant and timely behavior based communications
Email Marketing
Get personalRespond in real-timeDeliver a seamless, multi-channel experience
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Lead Management
Increase revenue through lead scoring and nurturing
Understand your customerEducate and engageAlign sales and marketing
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Mobile Customer Engagement
Capture mobile insight to deliver personalized mobile experiencesIntegrate mobile with other digital channelsGet a single view of your customerDrive mobile engagement
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Social Marketing
Leverage social interactions to better interact with your customersIntegrate your communicationsAutomate social campaignsBetter understand and respond to your audience
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Analytics
Maximize campaign performance and gain insights into customer actions
Take actionCustomize reportingTrack campaign performance
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Personalization and Recommendations
Understand, capture and respond to customer preferences and behaviorsOptimize your contentGet your messages readLet the customer drive the conversation
Budgeting and Planning
Powerful tools connecting your marketing, CRM and finance systemsCollaborate on plansCreate and manage budgetsOptimize spend
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IBM Marketing Cloud
IBM Marketing Cloud
Universal Behavior Exchange
Click to connect data integration designed for a marketer
Open approach to sharing dataBehavioral event and audience exchangeInnovate faster through easier integration
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IBM
Agility to Innovate
Analytics for Impact
A New Way to Work
IBM Marketing Cloud
