IBM: Leading the Way with Social Business
1
2 Define evaluation criteria and methodology 3 Select vendors to be benchmarked 4 Conduct research 5 Prepare the benchmark study Leading the Way with Social Business The Social Business for Communication & Collaboration (SB4CC) market will grow by an average 50% between 2012 and 2016 in Germany. of companies improve their productivity through the use of SB4CC. More than 70% of German companies with more than 100 employees use SB4CC. 40% This will grow to 60% by the end of 2014. German companies with more than 100 employees use SB4CC solutions mainly for enterprise-wide or departmental scenarios: Blogs Activity Streams Wikis Social collaboration with customers and partners will increase in the wake of a more wide-spread adoption Social business, based on standardized integration, is the key competitive factor in 2014. 41% of the companies surveyed use microblogging within their organization. Enterprise Adoption 74% use blogging within the company, but only 26% include third parties while using this tool. 63% use Wikis within the company, 22% include third parties. Activity Streams Usage 54% 17% Collaborative Writing 46% 27% Within the Organization Include Third Party The Social Business Landscape The State of the Social Business Market in Germany Experton’s benchmark study and positioning of IBM The Process Social Business Advantages 51% use file sharing within the company. Advantages for HR 20% increase of employee productivity rates achieved within three years 70% accelarated recruitment of new talent Advantages for CIOs CIOs have to face the barrier of complexity & the conflict between legacy & new apps. IT departments should proactively take responsibility in the sense of an overall strategy There needs to be close communication with the business departments to identify their needs early Advantages for Employees Better comms. and collaboration internally Freedom to establish modern, flexible work styles. Independence from fixed working hours and locations Advantages for Companies It has the potential to increase employee efficiency Social business facilitates the achievement of a corporate culture with common values and concept for an adequate working atmosphere It allows companies to share and access knowledge of individual employees and departments It enables more spontaneous, transparent and easy communications and collaboration Balance between formal and informal hierarchies Advantages for Marketing & Communications External social media channels are increasingly important for customer engagement and lead generation Involving customers has a huge impact on the buying process New feedback and service channels can be established 30% of newly hired staff is used more effectively 40% of new talent get productive in half the time Social Talent Management “With Kenexa, IBM provides a comprehensive solution and additional key functionalities such as integration with external remuneration data and integrated skills/competence taxonomy.” Socialytics “The functional scope of the IBM solution leaves nothing to be desired. Social analytics by IBM can be provisioned on-premise or as software as a service and is part of the most comprehensive social business product and service portfolio.” Consulting and Integration “IBM has one of the best service units for user organizations to provide strategic advice in times of change.” Software & Service Components IBM is a Leader Social Enterprise Networking Suites Yes Social Collaboration – Filesharing Yes Social Talent Management Yes Social Commerce Yes Social Media Marketing Management Yes Social Analytics (Socialytics) Yes Consulting Services Yes Integration Services Yes Social CRM *IBM doesn’t have an offering in this area No 1 Define Social Business Target market Portfolio Attractiveness • Product details • Range of products • Momentum • Strategy • Technologies Competitive Strengths • Know-how • Customer Satisfaction • Client base • Sales • Management How Experton evaluated the vendors: For more information about Social Business and IBM: ibm.com/social-business Vendor Selection Process Experton created an initial list of 250 candidates and then selected 97 suitable vendors which Experton deems relevant for the German market for social business services and technologies. IBM Identified as Leading Vendor Social Commerce “IBM demonstrates a high degree of social emphasis and has a good understanding of its customers' requirements.” Social Media Marketing Management “IBM has recognized the increasingly strong interaction of a customer's individuality and opinions with today's marketing approaches.” Enterprise Social Networking Suites “IBM Connections is the all-in one SENS (Social Enterprise Network Suites) solution for all kinds of purposes.” Collaborative FileSharing “IBM provides customized file sharing features with deep integration of the file content sharing functionality into IBM Connections.”
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Transcript of IBM: Leading the Way with Social Business
2
Define evaluation criteria and
methodology
3
Select vendors to be
benchmarked
4
Conduct research
5
Prepare the benchmark
study
Leading the Way with Social Business
The Social Business for Communication & Collaboration (SB4CC) market will grow by an average
50% between 2012 and 2016 in Germany.
of companies improve their
productivity through the use of SB4CC.
More than
70%
of German companies with more than 100 employees use SB4CC. 40%
This will grow to 60% by the end of 2014.
German companies with more than 100 employees use SB4CC solutions mainly for enterprise-wide or departmental scenarios:
Blogs
Activity Streams
Wikis
Social collaboration with customers and partners will increase in the wake of a more wide-spread adoption
Social business, based on standardized integration, is the key competitive factor in 2014.
41%of the companies surveyed use microblogging within their organization.
EnterpriseAdoption
74% use blogging within the company, but only 26% include third parties while using this tool.
63% use Wikis within the company, 22% include third parties.
Activity StreamsUsage54% 17%
CollaborativeWriting46% 27%
Within the Organization Include Third Party
The Social Business LandscapeThe State of the Social Business Market in Germany
Experton’s benchmark study and positioning of IBMThe Process
Social Business Advantages
51%use file sharing within the company.
Advantages for HR
20% increase of employee productivity rates achieved within three years
70% accelarated recruitment of new talent
Advantages for CIOs
CIOs have to face the barrier of complexity & the conflict between legacy & new apps.
IT departments should proactively take responsibility in the sense of an overall strategy
There needs to be close communication with the business departments to identify their needs early
Advantages for Employees
Better comms. and collaboration internally
Freedom to establish modern, flexible work styles. Independence from fixed working hours and locations
Advantages for Companies
It has the potential to increase employee efficiency
Social business facilitates the achievement of a corporate culture with common values and concept for an adequate working atmosphere
It allows companies to share and access knowledge of individual employees and departments
It enables more spontaneous, transparent and easy communications and collaboration
Balance between formal and informal hierarchies
Advantages for Marketing & Communications
External social media channels are increasingly important for customer engagement and lead generation
Involving customers has a huge impact on the buying process
New feedback and service channels can be established
30% of newly hired staff is used more effectively
40% of new talent get productive in half the time
Social Talent Management
“With Kenexa, IBM provides a comprehensive solution and additional key functionalities such as integration with externalremuneration data and integrated skills/competence taxonomy.”
Socialytics
“The functional scope of the IBM solution leaves nothing to be desired. Social analytics by IBM can be provisioned on-premise or as software as a service and is part of the most comprehensive social business product and service portfolio.”
Consulting and Integration
“IBM has one of the best service units for user organizations to provide strategic advice in times of change.”
Software & Service Components IBM is a Leader
Social Enterprise Networking Suites Yes
Social Collaboration – Filesharing Yes
Social Talent Management Yes
Social Commerce Yes
Social Media Marketing Management Yes
Social Analytics (Socialytics) Yes
Consulting Services Yes
Integration Services Yes
Social CRM*IBM doesn’t have an offering in this area No
1
Define Social Business
Target market
Portfolio Attractiveness
• Product details• Range of products• Momentum• Strategy• Technologies
Competitive Strengths
• Know-how• Customer Satisfaction• Client base• Sales• Management
How Experton evaluated the vendors:
For more information about Social Business and IBM: ibm.com/social-business
Vendor Selection Process
Experton created an initial list of 250 candidates and then selected 97 suitable vendors which Experton deems relevant for the German market for social business services and technologies.
IBM Identified asLeading Vendor
Social Commerce
“IBM demonstrates a high degree of social emphasis and has a good understanding of its customers' requirements.”
Social Media Marketing Management
“IBM has recognized the increasingly strong interaction of a customer's individuality and opinions with today's marketing approaches.”
Enterprise Social Networking Suites
“IBM Connections is the all-in one SENS (Social Enterprise Network Suites) solution for all kinds of purposes.”
Collaborative FileSharing
“IBM provides customized file sharing features with deep integration of the file content sharing functionality into IBM Connections.”
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