IBM in the Growth Markets
Transcript of IBM in the Growth Markets
Growth Markets Unit
© 2013 IBM Corporation
Contents
What is driving clients to change?
What are our clients doing to change the world?
What is IBM‟s strategy in the Growth Markets?
How is IBM investing to help our clients?
What does the future hold?
2
© 2013 IBM Corporation
WHAT IS DRIVING CLIENTS TO CHANGE?
Section 1
© 2013 IBM Corporation
Several major macro trends impacting Growth Markets clients…
$6 trillion in government
& private spending
3.3 billion people
live in cities today
93% of the middle class
will be from emerging
markets
Growth Markets is 86% of
the world population
82% of GDP gains
from 2013 to 2016
50% of gross domestic trade
Brazil, Russia, India &
China still largest economies
4
© 2013 IBM Corporation 5
…coupled with accelerated numbers of social networks are driving a deluge of unmined data and an untapped competitive edge
© 2013 IBM Corporation 6
…customers and citizens, better informed on company and government policy, are demanding greater accountability. This is forcing enterprises and governments to rethink the end-to-end client experience…
© 2013 IBM Corporation 7
In response, leaders are redefining their agendas and reprioritizing investments focused on reshaping business models to meet the needs of clients
© 2013 IBM Corporation
WHAT ARE OUR CLIENTS DOING TO CHANGE THE WORLD?
Section 2
© 2013 IBM Corporation 9
Case Study: Banorte-Ixe, Mexico
20% return on equity
by creating a new customer-
centric banking model
Close to 40% in improved
efficiencies across the bank
Personalized products &
services – unique to each
customer
Transforms operational processes, risk models and IT infrastructure in its client-centric banking model - enabling the bank to know, and service, its 20 million customers as individuals.
Business Solution
Better utilize Big Data,
analytics, cloud
computing and social
business
"At Banorte-Ixe we start today with a solid
business foundation that has positioned us as the
third Bank in the Mexican market. We know it is
time to move to the next level and evolve totally
focused on our clients. We are fully satisfied with
the agreement reached with IBM as it joins the
best talent, both from the ranks of IBM and
Banorte-Ixe, and is in line with our ongoing
search for technological tools necessary to
attract, retain and serve our customers in an
individualized manner always with the best
service and attention, keeping us at the forefront
of innovation. We are confident that this
collaboration with a leading global company will
help us to improve and meet our goals“.
Alejandro Valenzuela,
CEO, Grupo Financiero Banorte
© 2013 IBM Corporation 10 10
Case Study: Sichuan Geophysical Company of Petroleum Administration Bureau (SCGC) China
Avoids dry hole drilling to
improve energy affordability
Reduced turn around times
on Data Analysis cycle from
27 days to 7 days
Renders large amounts of complex data in more
intuitive ways for better decision
making and production
effectiveness
Integrates seismic and
geological data from multiple
sources, and uses advanced
modeling to quickly and
more effectively make
decisions to increase oil
exploration and production.
Business Solution
Better utilize Big Data,
analytics, cloud
computing and social
business
“Today many of the systems and
processes associated with the oil and
gas industry are not efficient enough to
be sustainable. An oil field exploration
can generate one terabyte of data daily,
and a petroleum engineer may devote
up to 70 percent or more of time mining
this data. In order to increase our
seismic imaging capabilities, reduce the
risk of drilling “dry holes” and leverage
our vast geographical region faster, we
need to analyze at least seven times
more data and do that much faster than
before.”
Deng Yali, Deputy Chief Engineer, SCGC.
© 2013 IBM Corporation 11 11
Case Study: Qantas Australia
60-75% reduction
in check-in times for domestic
travelers across Australia
Nearly 100% faster in
Pre-departure process through
efficient and automated Next
Generation Kiosks
Improved brand loyalty through a faster, better passenger
experience
Qantas, the leading airline in
Australia, created an
automated, mobile check-in
system that streamlines and
improves the passenger
experience
Business Solution
Better utilize Big Data,
analytics, cloud
computing and social
business
“Next Generation Check-in
provides our customers with a
smarter, faster check-in
experience and we're excited to
be delivering this technology for
customers in our regional ports.
The Q Bag Tag is a cutting edge
innovation and Qantas is proud to
be the first airline to introduce this
world-leading technology to our
customers.”
Mr Alan Joyce, CEO of Qantas.
© 2013 IBM Corporation 12 1 October 2013 12
Case Study: Ministry of Health in Saudi Arabia
A more secure easy to use
application to collect, share and
analyze health information.
More than 180,000 immunizations and more than
1,000 investigations done in
seven months
Enhanced tracking capabilities to record and forecast
immunizations – tracking exact
locations of vaccines.
Is implementing a Public
Health Solution that
provides health
professionals with tools to
better protect the health of
the Kingdom‟s citizens.
Business Solution
Better utilize Big Data,
analytics, cloud
computing and social
business
“HESN will enhance the public health
across the Kingdom and contribute to
the unification of efforts toward better
health for individuals, families and
communities. The program will also
provide health professionals and
decision makers with accurate
information that enables them to offer
high-level services.”
Dr. Abdullah Al-Wehaibi, adviser to
the minister and general supervisor
of ICT
© 2013 IBM Corporation 13 13
Case Study: Jet Airways India
$6M in savings per annum
due to the transformation of the
core IT Infrastructure
Can evaluate Carbon
footprint at the fleet and aircraft
levels.
Most eco-friendly operations in the industry.
Advanced analytics map the
carriers carbon emissions and fuel
usage.
Jet Airways India uses
advanced analytics to
accurately calculate and
report aircraft emissions,
enabling rapid decision
making and ultimately
reducing the impact the
airline has on the
environment
Business Solution
Better utilize Big Data,
analytics, cloud
computing and social
business
“Two years ago, we engaged IBM
to help us transform our core IT
Infrastructure to keep pace with
rapid business growth projections
and add to our competitiveness in
the marketplace. Since then, our
relationship with IBM has grown
from strength to strength,
allowing us to save approximately
$6 million per annum currently.” Sudheer Raghavan,Chief
Commercial Officer, Jet Airways.
© 2013 IBM Corporation 14
WHAT IS IBM’S STRATEGY IN THE GROWTH MARKETS?
Section 3
© 2013 IBM Corporation
IBM‟s Growth Markets Unit (GMU) is organized into eight Growth Market Teams with headquarters in Shanghai
Latin America
Greater China
Central & Eastern Europe
Middle East Africa
India South Asia
ASEAN
Korea
Australia, New Zealand
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© 2013 IBM Corporation
The Growth Markets is one of IBM‟s 4 key growth initiatives and is on track to meet the goals set in the 2015 roadmap
*Sum of geographic profit not equal to IBM gross profit
SMARTER
PLANET
GROWTH
MARKETS
BUSINESS
ANALYTICS
CLOUD
COMPUTING
Growth Markets
2015 Roadmap
Objectives
Growth Markets
2012 Performance
2010–2015 ~ $17B
incremental revenue
80% of IBM ‟10 – ‟12
revenue growth
Grow faster than market >30 countries grew
double digits
Outpace Major Markets
growth > 8 points
Outpaced Major
Markets by 8 points
Approach 30% of IBM
geographic revenue
24% of IBM geographic
revenue
Drive margin expansion 61% of IBM ‟10 – ‟12
gross profit growth*
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© 2013 IBM Corporation
Growth Markets success is due to 3 strategies: expanding market reach; developing IT infrastructure; and leading in key industries
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Industry Leadership
IT Infrastructure Development
Market Expansion By Geography By Category
By Client
1 Winning the $30 trillion decathlon: Going for gold in emerging markets, McKinsey Quarterly, August 2012 2 Unlocking the potential of emerging-market cities, McKinsey Quarterly, September 2012
440 emerging-market cities, very few of them “megacities”,
will account for close to half of expected
global GDP growth between 2010 and 20252
More than half of all global
Internet users are in emerging
markets1
Rapidly growing economies, urbanization and a
demographic shift are impacting most industries
and create a high demand for industry
expertise
Growth Markets Strategy
© 2013 IBM Corporation
Russi
a
Australia
Brazil
Chile
Mexico
Saudi
Arabia
South Africa
China
Russia
Vietnam
South Korea
Czech Republic
Poland
UAE
Thailand
Philippines
Indonesia
Singapore
Malaysia
India
Taiwan
By prioritizing 20 countries, market expansion has been more effective with growth in these 20 countries outpacing the growth markets overall
Market Expansion – By Geography
PRIORITIZATION CRITERIA
• IT Market Size & Growth
• IT as a % of GDP
• Macro-economic
• Business Environment
• Political Environment
• Human Capital
• Physical Infrastructure
• Economic Recovery
• Government Effectiveness
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© 2013 IBM Corporation
IBM‟s geographic expansion initiative includes:
• New branches and facilities
• Recruitment of new staff
• Recruitment of business partners
• Investment in training, marketing and citizenship programs
IBM‟s market expansion goes where the IT opportunities are biggest by also moving outside major countries and cities
IT opportunity outside major cities:
GMU 53%, China 64%, India 59%1
Market Expansion – By Geography
1 IBM Market Insights estimate 19
Recife
Salvador
Johannesburg
Cape Town
Casablanca
Durban
Mumbai
Cairo
Dubai
Karachi
Tunis
Zagreb
Budapest
Riga
Warsaw
Islamabad
Moscow
Sofia
Prague
Istanbul
Bucharest
Lahore
Kiev
Kuala Lumpur
Hanoi Bangkok
Singapore
Jakarta
Delhi
Bangalore
Beijing
Guangzhou
Manila
Melboure Canberra
Perth
Brisbane
Darwin
Perth
Shanghai
Seoul
Busan
Wellington
Auckland
Christchurch Hobart
Guadalajara
Monterrey
Barranquilla
Medellin Valenci
a
Caracas
Mexico City
Bogota Cal
i Quito
Mendoza
Tucuman
Santiago
Antofagasta
Lima Arequipa
Cordob
a
Sao Paulo
Porto Alegre Montevideo
Buenos Aires
Fortaleza
Brasilia
Belo Horizonte Rio de Janeiro
© 2013 IBM Corporation
In 2012 IBM opened 144 new branches in high-growth cities and regions to tap markets beyond the major cities
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Brazil: Caxias do Sul Caxais do Sul has experienced strong
economic growth in recent years
becoming an important exporter of
rolling stock, automotive parts and
machinery.
Philippines:
Pampanga IBM opened a new branch in
Pampanga, Central Luzon – a region
which has two of the country‟s premier
economic zones – Clark and Subic Bay
Freeport Zones - and other industrial
areas that generate jobs and revenue
for the country.
Poland: Katowice &
Wroclaw Traditionally known for mining and heavy
industry, today these cities have seen an
increase in high-tech and growth in the small and
medium sized business sector.
Mexico: Puebla In Mexico, the new Puebla
office is IBM‟s sixth in Mexico
after those in Mexico City,
Guadalajara, Monterrey,
Querétaro and Toluca.
Morocco:
Rabat A new office in Rabat
enhances the company‟s
existing Casablanca
operation and strengthens
IBM‟s ability to provide
solutions and services to a
rapidly expanding base of
customers and partners. Qatar: Dohar The opening of a new branch office
in Doha demonstrates IBM „s
investment in the Middle East and
the opportunities presented by high
growth rates and an increasingly
competitive market.
China: Yantai &
Yinchuan IBM opened two new branch
offices in the Chinese cities of
Yantai and Yinchuan,
bringing its total number of
locations in the country to
over 50.
Russia: Voronezh, Ufa,
Khabarovsk, Tyumen,
Chelyabinsk, Nizhny
Novgorod, Samara,
Krasnodar IBM opened 10 new branch
offices across Russia and the Commonwealth of
Independent States (CIS) in 2012 as part of a
major initiative to capture regional business
growth and increase its presence in the fastest
growing markets in the world.
Vietnam: Da Nang Da Nang is one of Vietnam‟s key economic,
cultural, scientific and technological centers.
In recent years, the Da Nang government has
turned to technology to help enhance the
quality of public services.
India: Ludhiana The Ludhiana (Punjab) branch is
IBM's seventh new office to be
opened in India in the past 12
months. It follows Coimbatore,
Indore, Guwahati, Dehradun, Raipur
and Visakhapatnam.
Market Expansion – By Geography
© 2013 IBM Corporation
IBM accelerates the building of client relationships by recruiting trusted Business Partners in new markets
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Marketing & Training
IBM Growth Markets Unit has over 64,900 Business Partners
Over $1 billion invested by IBM in joint
marketing efforts and training programs
Expertise
133,000+ professional certifications
held by Business Partners
Financing of Partner Clients
In November 2012, IBM announced $4 billion for its global ecosystem
of Business Partners in financing for credit-qualified clients – 25%
located in the growth markets.
Market Expansion – By Geography
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Note: each Partner
arrow represents
approximately 3,000
IBM Business Partners
© 2013 IBM Corporation
The social, mobile and data explosions are driving growth markets companies to embrace cloud, big data & analytics, mobile and social
Enterprise Mobility
Cloud
Big Data & Analytics
Social Business
Data Explosion
Mobile Connectivity
Social Networking
Billions of Devices & Sensors
Billions of People
Collaborating
Urbanization
Demographic Shift
Economic Rebalancing
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Market Expansion – By Category
© 2013 IBM Corporation
What are big data & analytics, enterprise mobility, social business, and cloud?
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Collect Data
+Interconnect Social Data
+Analyze Data (in real-time)
+Recognize Patterns
______________________
=Unlock Insights
+Predict the Future
+Execute Next Best Action
Make Mobile Call
+Relevant context
+Consistent brand experience
+Secure, trusted transaction
__________________________
=Incremental revenue
Public or private cloud
+ Rapidly scalable IT resources
+Pay for what you use
+Self-service access
__________________________
=Efficient & Agile IT solutions
Build social network
+Share ideas
+Respond to issues
+Locate knowledge
__________________________
=Create advocates
+Build relationships
+Find better employees, faster
Market Expansion – By Category
© 2013 IBM Corporation
Countries and companies in the growth markets are leapfrogging legacy technologies and embracing the new worlds of big data, mobile, social & cloud
BIG DATA &
ANALYTICS In Brazil, AES Sul, an electric power
company that serves 118 cities, is
using Big Data Analytics software to
identify fraud.
BIG DATA &
ANALYTICS In China, RenRen Games is using
big data & analytics to better
understand player demands and
improve game design.
CLOUD In Philippines, MediCard, a health
maintenance organization (HMO) has
selected IBM SmartCloud Enterprise
Object Storage to deliver faster and
easier access to electronic patient
health records.
CLOUD In Sri Lanka, Lanka Bell is a privately owned
telecommunication operator that has adopted
IBM SmartCloud Provisioning to help revamp
and advance its existing IT infrastructure.
SOCIAL BUSINESS In South Africa, McDonalds is using IBM
social business software to facilitate its
expansion into new markets.
MOBILE
ENTERPRISE Daegu Health College in South
Korea is using IBM mobile solutions
to deploy mobile apps and meet the
growing demands of its students.
SOCIAL BUSINESS In Korea, Kyobo Life Insurance
deploys IBM social business
software to enhance collaboration
among employees.
MOBILE
ENTERPRISE In China, Lenovo preinstalls 3 IBM
mobile apps into it‟s enterprise
tablet to enhance social business
functions.
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Market Expansion – By Category
© 2013 IBM Corporation
IBM is unlocking new opportunities within our client base by creating capabilities for marketing, finance and other line of business buyers
Market Expansion – By Client
Human
Resources
Customer
Service
Sales
Marketing
Finance
Logistics
Technology
& Product
Development
© 2013 IBM Corporation
IBM‟s solutions for Lines of Business address the challenges faced by non-IT personnel in these rapidly growing markets
FINANCE - CASH
FLOW FORECASTING To help Australia Post overcome the
problem of manual cash flow forecasting,
it decided to implement IBM‟s SPSS
predictive analytics software and Cognos
TM1 enterprise planning software
MARKETING - CAMPAIGN
MANAGEMENT Vectra Group in Poland uses IBM Unica to manage
multichannel marketing campaigns targeted at
cable TV, broadband Internet and fixed-line
telephony subscribers.
FINANCE –
BUSINESS
MANAGEMENT The Bangkok Hospital Group in
uses IBM Cognos TM1 software to
provide detailed reporting on
operating performance, margins
and rates of returns on investments.
HUMAN
RESOURCES –
STAFF TURNOVER Deloitte Australia is hoping to reduce
staff turnover by identifying employees
who are likely to leave the firm through
the use of IBM SPSS predictive
analytics software.
MARKETING -
SEGMENTATION Cora Romania, a retailer in Romania,
deployed IBM SPSS to align product
offerings with customer preferences
through optimized segmentation.
SUPPLY CHAIN -
OPTIMIZATION Kordsa, a nylon and polyester yarn, cord
fabric and single end cord producer in
Turkey, uses IBM ILOG to optimize
management of its supply chain through
better planning and scheduling.
RISK - EXPOSURE Cetip, the leading marketplace for
private fixed income securities and
OTC derivatives in Latin America,
chose IBM Algo Market Risk to
calculate exposure associated with
OTC derivatives positions.
MANUFACTURING -
ASSET MANAGEMENT ZA Pulawy, a fertilizer/chemical company in
Poland, boosted manufacturing
effectiveness by automating asset
management using IBM Maximo and FileNet
solutions.
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Market Expansion – By Client
© 2013 IBM Corporation
Interactions between billions of devices, sensors and people requires powerful hardware, integrated software and industry-expert services
Massive-scale Data Processing
Integrated Enterprise Software
Industry Expertise
Billions of Devices & Sensors
Billions of People
Collaborating
Urbanization
Demographic Shift
Economic Rebalancing
Software (for IT and Line of Business) • Convert massive amounts of data into high
quality decisions
• Improve collaboration, with everyone
• Deliver enterprise mobility
• Build flexible processes and applications
• Accelerate product and service innovation
• Optimize IT and business infrastructure
• Manage risk, security and compliance
Hardware • Efficiently handle massive data volumes,
with minimal risk and maximum scalability
• Efficient storage that handles data growth
• Accelerate time to market and improve
efficiency using cloud
SITUATION REQUIREMENTS
Services • Flexible deal structures
• Industry-specific business and IT consulting
• Outsource processes as required
• Financing
IT Infrastructure Development
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© 2013 IBM Corporation
Demand for high-end IBM systems and software solutions is driven by growth in both public and private infrastructure
ENERGY
OPERATIONS ANCAP, an integrated energy
company in Uruguay, deployed IBM
Business Analytics to run the day-
to-day operations of the company
and has reduced reporting from 15
days to one day and budget
consolidation from 60 days to just
two.
GAS EXPLORATION China's Sichuan Geophysical Company of
Petroleum Administration Bureau has
adopted an IBM Smarter Computing
solution based on PureSystems to speed
up gas exploration & shorten time to "first
gas".
EMERGENCY
RESPONSE In China, the Beijing Municipal
Commission of Transport is using
IBM‟s Intelligent Operations Center
solution to improve emergency
response times.
BANK
TRANSFORMATION In Nigeria, Keystone Bank deployed an
IBM Smarter Computing solution to
improve the bank‟s back-end
operational processes resulting in a
60% reduction in operating costs.
HEALTHCARE In Poland, the National Healthcare
Fund is using a DB2 database and
IBM System i5 platform to manage
patient identification in the
healthcare system.
TRAFFIC
SYSTEMS In Korea, the Seoul
Metropolitan Government is
deploying IBM software to track
traffic conditions, rapidly
identify problems and
communicate bypass roads.
SMARTER PORTS In China, the Zhou Shan Port is
using IBM software to make better
use of available data to improve
port operations.
IT Infrastructure Development
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© 2013 IBM Corporation
IBM Services delivers a broad range of solutions to clients to support booming economies
CUSTOMER
SERVICE In Mexico, Banorte has signed a 10
year strategic alliance with IBM to
set new standards in customer
service using IBM consulting
services and research &
development.
TRANSIT
PLANNING In Turkey and the USA, IBM
Researchers are helping city
managers to plan new transit
routes and improve transit
planning.
LOGISTICS In Singapore, IBM services has
helped DB Schenker, a global
transportation provider, manage it‟s
logistics IT systems across 20
APAC countries.
HR
TRANSFORMATION In China, IBM helped Asiainfo-Linkage,
the second biggest BSS/OSS supplier
in the world, to manage the HR
transformation following a merger.
OUTSOURCING In Poland, Sharp Electronics Europe is
outsourcing Purchase to Pay, Order to
Cash and Sales Admin Support for their
major European countries to IBM
centers in Poland and India. SUPPLY CHAIN IBM Global Business Services
helped China Tobacco Zhejiang
Industrial Company deploy
solutions to improve their supply
chain management process.
PENSION SYSTEM In Korea, the National Pension
Service has tasked IBM Korea with
the design of their new integrated
“green” data center.
ASSET
MANAGEMENT In China, IBM Global Business
Services helped Huaneng Group
improve their asset utilization using
an enterprise mobility solution.
IT Infrastructure Development
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© 2013 IBM Corporation
Urbanization, a demographic shift and economic rebalancing are driving demand for IBM‟s IT solutions and industry expertise
Urbanization
Demographic Shift
Economic Rebalancing
TELCO
ENERGY
TRANSPORT
RETAIL
INSURANCE
HEALTHCARE
BANKING
GOVERNMENT
NATURAL RESOURCES
Agriculture management
Electrical grids
Energy efficient systems
Traffic systems
Port operations
Emergency response
Social services
Education management
Hospital management
Online banking
Fraud detection
Internet infrastructure
Mobile connectivity
Telecom data centers
Online shopping
Increased
consumption
Competition for
talent & expertise
Higher expectations
of government
Investment in
physical capital
Industry Leadership
30
© 2013 IBM Corporation
Smarter Planet principles are delivering client value by solving industry specific problems in the growth markets
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Enable business service and product
innovation
Drive enterprise operations'
effectiveness and efficiency
Turn information into insights Increase agility Connect and empower people
Manage risk, security and compliance
Industry Leadership
© 2013 IBM Corporation 32
© 2013 IBM Corporation
Clients are using IBM‟s industry leadership to deploy the required infrastructure and expand their enterprise capabilities
RETAIL In Australia, David Jones is
using IBM's Sterling
Commerce order fulfillment
and warehouse management
system to help pickers find
the most efficient routes to
more than 75,000 storage
locations on 8.5 kilometers of
shelving.
INSURANCE Working with IBM Business Partner
Musala Soft Ltd., Bulgarian
Guarantee Fund developed a
solution that uses sophisticated
data mining and visualization
techniques to uncover duplications
and falsifications.
TELECOM IBM provided Mobilis, a leading
telecommunications operator in Algeria,
with an integrated solution that
modernized its IT systems to take
advantage of market growth in new
services such as mobile data.
HEALTHCARE In Slovenia, Kemofarmacijia turned
to IBM to increase their healthcare
product web sales through more
targeted advertisements and
promotions.
ENERGY MRSK Holding, a large energy
company, implemented IBM
Cognos 10 to collect data from
distributed branches across Russia
for reporting purposes.
BANKING In Argentina, Banco Nación,
deployed collaboration software
including Lotus Dominio, Lotus
Notes, Sametime and the
implementation of Websphere
Portal.
TRANSPORT In China, Municipal Government of Zhenjiang
uses its Intelligent Operations Center to
effectively collect and analyze data about
transport flows and bottlenecks in real time.
GOVERNMENT In Vietnam, the city of Da Nang is
delivering specialized e-learning
courses to increase the use of
technology by local government
agencies over the next five years.
NATURAL
RESOURCES JSC Altyntau Resources, a leading
gold producer in Kazakhstan, is
implementing IBM Cognos to help
the company improve gold yields and
increase the profitability of its
operations.
Industry Leadership
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© 2013 IBM Corporation
Mobile
Connectivity
Data
Explosion
Social
Networking
Summary: Growth Markets trends align with IBM Solutions and the IBM Growth Markets strategy
Powerful High-End Hardware
Integrated Enterprise Software
Industry Expertise
IBM
Solutions
Industry Leadership
IT Infrastructure Development
Market Expansion
Growth Markets
Strategy
Growth Markets
Trends
Billions of Devices & Sensors
Billions of People
Collaborating
Urbanization
Demographic Shift
Economic Rebalancing
34
© 2013 IBM Corporation
HOW IS IBM INVESTING TO HELP OUR CLIENTS?
Section 4
© 2013 IBM Corporation
IBM invests in four core areas in the Growth Markets to help our clients
36
© 2013 IBM Corporation
IBM Centers of Expertise are designed to meet any client need or outcome
37
© 2013 IBM Corporation
Russia
Croatia
Bulgaria
Romania
Hungary Slovakia
Saudi Arabia
Ukraine
Russia
China
Slovenia
Czech Republic
Costa Rica
Hong Kong Taiwan
Venezuela
Colombia
Chile
Nigeria
New Zealand
Indonesia
Mexico
Peru
Morocco
Thailand
Brazil
Argentina
Poland
Turkey
Egypt
Kenya
South Africa
India
Australia
Singapore
Malaysia
South Korea
Vietnam
Philippines
38
IBM invests in capability to support high value systems, solutions & services
Croatia
Research Lab
Global Delivery Center
Micro-financing Hub
Cloud Computing Center
Software & Hardware Lab
Innovation Center
Industry Centers of Expertise
Client Center
Smarter Cities Center
© 2013 IBM Corporation
Recent Investments: First Research Lab in Africa
39
• Established in 2012, IBM Research - Africa
is IBM‟s 12th global laboratory and the first
science and technology research lab on
the continent conducting both applied and
far-reaching exploratory research.
• IBM Research‟s presence in Kenya will
engage local entrepreneurs and
innovators to develop solutions to the
challenges faced by the region and other
fast-growing markets around the world.
• Research will initially focus on water and
transportation, vital for the African
continent.
“IBM Research- Africa will conduct basic and applied research focused on addressing some of Africa's
biggest challenges and opportunities and contributing to the building of a science and technology base for the
continent."
Dr John Kelly III, IBM Senior Vice President and Director of IBM Research
Kenya Research Lab
© 2013 IBM Corporation
Recent Investments: Smarter Data Center in Mexico
• This new Smarter Data Center is part of
IBM‟s $70 million investment in Mexico
toward high value technology initiatives.
• The Center provides clients with unique
tools for IT infrastructure planning and
modelling as well as real-time virtual
access to tools enabling monitoring of
system performance for more informed
and timely decision making.
• Predictive and intelligent data
analytics, will enable clients to maximize
operational performance and decision
making as well reduce costs.
“We are proud to be able to offer to Mexican companies new opportunities to innovate and achieve greater competitive advantage. We aim to support Mexico's and our clients' development and capabilities, seeking to provide high transformational value and contribute to our Smarter Planet agenda,”
Hugo Santana, President & General Manager, IBM Mexico
Mexico Smart Data Center
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© 2013 IBM Corporation 41
For more than 100 years, IBM has integrated corporate citizenship & social responsibility into every aspect of our business
Communities
TECHNOLOGY,
SERVICES &
EXPERTISE Education
Initiatives
K-12
Volunteering
On Demand
Community
Disaster
Response
World
Community
Grid
SME
Toolkit
Corporate
Service
Corps
Smarter
Cities
Challenge
Tangible impact in local communities
Used IT to
enhance early
warning systems
and coordinate
effective disaster
response in
Philippines
Developed a plan
to improve food
safety and
security in the
meat production
industry in Egypt
“EVERYTHING
WAS MORE
THAN WE
EXPECTED. Most
importantly we
have a plan that
we can implement
directly,“ Sedef
Özer, Head of
Program Unit, izmir
Development
Agency. Turkey
Developed Postal Service transformation strategy, and information
infrastructure for tracking cervical cancer vaccine
in Kenya
Developed
analytics solution
to support deeper
outreach and
training of SMB
entrepreneurs in
Chile
© 2013 IBM Corporation
Ghana Nigeria
S. Africa
Egypt
Kazakhstan Romania
Poland
Sri Lanka
Russia
Turkey
Malaysia
Indonesia
New
Zealand
India
Thailand
Cambodia
Morocco
Taiwan
Brazil
Peru
China
Philippines
Kenya
Tanzania
Vietnam
Korea
Mexico
Colombia
Argentina
Chile
UAE Bangladesh
Senegal
Corporate Service Corps
Smarter Cities Challenge
2013 Destinations
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• Corporate Services Corp - over 2,000 participants to nearly 30 countries & close to 200 teams by the end of 2012
• Smarter Cities Challenge – over 100 IBM leaders to 16 cities
Pro-bono business and community service builds foundational relationships
and has tangible impact in communities
Communities
Australia
© 2013 IBM Corporation 43
People and Skills
A culturally diverse workforce across
more than 140 countries and
10 time zones
Expertise developed through more than 5 million learning
hours & a technical community of more
than 120,000 professionals
Attracting and
retaining top talent
and recognised as
#1 most admired
company in the IT
industry
– Fortune 2012
IBM works with more
than 1500
universities in the
Growth Markets and
provides funding to
approximately 75
universities
33% of the recipients of IBM's PhD
Fellowship program came from the
Growth Markets
IBM invests in developing and retaining top talent and creating skills for the future
© 2013 IBM Corporation 44
WHAT DOES THE FUTURE HOLD?
Section 5
© 2013 IBM Corporation
Driven by real world challenges, IBM Researchers across the Growth Markets are working on projects with a common goal: progress
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AFRICA
Focused on Next-Generation
Public Sector solutions so that
information is collected and
analysed from various sources
to improve planning, scheduling
and tactical decision making for
the region.
CHINA
Analyzing real-time data such as
timetables and capacity
utilization around traffic
conditions to improve congestion
so passengers can make
choices on the best method of
transportation to take.
BRAZIL
Collaborating with colleagues
in 11 other labs across the
globe, the Researchers use the
unique environment to create
new transformative
technologies and advances
around natural resource
discovery, smarter cities and
human systems, smarter
devices and service systems.
AUSTRALIA
Pushing the boundaries
of life sciences with a
focus on natural
resource management,
disaster management
and healthcare analytics.
INDIA
Focused on promoting
advanced
telecommunications
and mobile solutions.
© 2013 IBM Corporation 46
We are making progress with a new era of computing powered by cognitive systems
© 2013 IBM Corporation
IBM Watson combines transformational technologies and represents the beginning of a great shift in a new era of computing
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© 2013 IBM Corporation 48
Imagine if….
… financial advisors had
access to everything they
need to know about a
customer‟s portfolio, with
a click of a button, to
usher that customer into
the retirement they
deserve?
We need to better serve our
2 million wealth customers
Watson can enable smarter,
faster financial
recommendations – yielding
a customer experience that
is simple, personalised and
steeped in data-informed
insights
Joyce Phillips,
CEO, ANZ Bank
That‟s exactly what a
major financial institution
in Australia did.
© 2013 IBM Corporation
5 in 5
5 senses
5 innovations
This year IBM
presents the 5 in 5 in
five sensory
categories, through
innovations that will
touch our lives and
see us into the future.
In the future....cognitive capabilities will be infused into aspects of technology to enhance our senses and enrich our lives
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© 2013 IBM Corporation 50
5 in 5: Touch
© 2013 IBM Corporation 51
5 in 5: Sight
© 2013 IBM Corporation 52
5 in 5: Hearing
© 2013 IBM Corporation 53
5 in 5: Taste
© 2013 IBM Corporation 54
5 in 5: Smell
© 2013 IBM Corporation
© 2013 IBM Corporation
This presentation was created by IBM GMU Marketing & Communications
Karen Davis
Helen Kingham
Tony Hocevar
Michele Wilshire
Kelly McKenzie
Natalie Harms
For information or queries about this presentation please contact:
Karen Davis, Director, GMU External Relations – [email protected]
https://twitter.com/#IBMGrowthMkts
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