IBM Global Business Services Cloud Update

© 2015 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

IBM Global Business Services

Cloud Update

Feb 4, 2015

© 2015 IBM Corporation1


A new way to create…

http://youtu.be/NY_YxyIVWek



Presenters today

Gaurav Mathur

Juergen Henn

Cloud and Application Development and

Innovation Offerings Leader, Europe

CIO Advisory Leader, Europe

Declan CoombsYour Application Managed on Cloud (YAMoC)

Offering Leader



IBM's Cloud consulting and application services help clients transform

Think it. Tap into it.

Build it.

Business Transformation – IT Transformation – Point Solutions

Powered by Cloud

Develop with the Cloud

Develop for the Cloud

Integrate and Orchestrate

Migrate to the Cloud

CIO/IT

CxO/LoB

Manage in the Cloud

Cloud Advisory

Consulting

Cloud Application

Services

Bluemix

SaaS

Services

Bluemix

Finance

HR

Marketing, Sales & Services

OperationsCloud

BusinessSolutions

Bluemix

Brokerage Services



Customer

Supplier / Partner

Customer EcosystemEnterprise

Business & Operating Model[ Finance – HR – Operation – Mktg/Sales/Srvs ]

Products

Systems of Engagement

API

APISystems of Insights IT

Landscape

Cloud

Internet of Things

Systems of Record

API

Cloud

Cloud

The Customer-activated, Digital Enterprise – Made with IBM Cloud!

Modernize the Core

Master new

Opportunities

Manage as-a-Service

Mobilize for Cloud

Cloud

API



Hands-on

Experience

Client Example: Master new Opportunities with a standardized

Enterprise Cloud Platform leveraging IBM BluemixEstablish

an

Enterprise

Cloud

Platform

(ECP):

Strategic

Value

Proposition

& Roadmap



Client Example: Master new Opportunities with Cloud Integration

•eHorizon from Continental becomes the

basis for a wide range of vehicle functions,

from optimization of the powertrain to

automated driving

•A new stage in the evolution of the

eHorizon, together with its collaboration

partner IBM and the location cloud company

HERE.

•Known as the "dynamic eHorizon," it is

connected to the HERE location cloud with

real time digital maps and the IBM

connected car cloud.



Client Example: Modernize the Core – Migrate to Cloud

Cloud Affinity

Analysis

Value

Proposition



IBM’s Application Development & Innovation Services (AD&I) is

transforming the way clients develop, deliver and manage their applications

Agile at IBM

Digital Design

Business

Monitoring

Predictive Analytics

Continuous Monitoring

Client feedback

Mobile

API Enablement

PaaS base Development

Bluemix

Continuous Testing

DevOps

Cloud Business Solutions

Our continued partnership with IBM Research serves as the innovation engine

for our global delivery capabilities

Micro

Architectures

DevOps

Release/Deploy

Risk Management

Watson



HOT OFF THE PRESS : IBM ANNOUNCES CLOUD-BASED

ENTERPRISE-WIDE ANALYTICS FOR ENERGY COMPANIES

National Grid Helps Pioneer New Data-Driven Approach to Complex

Decision-Making

SAN DIEGO — DistribuTECH Power Transmission Conference — 3 February 2015: IBM

(NYSE: IBM) today announced a new cloud-based analytics platform for Energy and Utility

companies designed to improve decision-making throughout the entire energy ecosystem.

The new solution helps remove the financial barriers to using analytics across energy

generation, transmission and distribution while delivering a new level of situational awareness

from massive volumes of data.

Energy and Utility companies are challenged to continuously deliver reliable, affordable and

sustainable energy in an increasingly competitive market. This is putting enormous pressure

on the industry that can only be overcome through flexible, scalable and data-driven insights

to modernize the utility network and improve power generation.

http://www-03.ibm.com/press/us/en/pressrelease/45988.wss

http://www.ibm.com/investor

http://www.ibm.com/cloud-computing/us/en/

http://www.ibm.com/analytics/us/en/

http://www.ibm.com/industries/energy



DevOps Innovation Services

Problem response team reduced

10x at health-care company


Problem response team reduced

10x at health-care company


Communications company sees

50% increase in product quality

Collaborative DevelopmentCommunications company sees

50% increase in product quality

Collaborative Development

40% reduction in execution

time for insurance company

Continuous Testing

40% reduction in execution

time for insurance company

Continuous Testing

98% reduction in deploy and re-deploy time and cost at IBM

Continuous Release and Deployment

98% reduction in deploy and re-deploy time and cost at IBM

Continuous Release and Deployment

Operate Develop/ Test

Deploy

Steer

Continuous Business Planning

Worldwide investment firm achieved cost

avoidance of more than USD2.3 million per year

Continuous Business Planning

Worldwide investment firm achieved cost

avoidance of more than USD2.3 million per year

Continuous Customer

Feedback and Optimization

Online travel provider increases

ROI from marketing by 120%

Continuous Customer

Feedback and Optimization

Online travel provider increases

ROI from marketing by 120%



Client example:Next generation connected vehicle solution for leading auto maker

‘Internet of Things’ approach

creates personalized interaction with

car and auto brand

IBM advanced analytics to analyze

behavioral data and inform new

offers and services

Integrated CRM, payment,

commerce and tax applications,

running on SoftLayer



Metropolitan Area of Barcelona uses analytics tools to access data

from area parks and beaches and take corrective actions

Anticipates increase in reporting of incidents by citizens

as they become more involved in

the program

Cleaner, saferenvironment for city and

surrounding municipalities

Solution components

Business challenge: Like many municipal organizations around the world, this

entity is facing challenges such as resource limitations, declining budgets, an

aging infrastructure, congestion, public safety issues and a sluggish economy.

The large city and surrounding municipalities needed a solution to more

effectively manage city operations such as traffic flow, waste collection and

police control at area parks and beaches.

The smarter solution: Using a single technology platform, the solution

aggregates data and centralizes and analyzes information on the management

of public spaces, parks and beaches, giving the organization a view of all

municipal events. As a shared services business model provided through a

cloud platform, the solution connects multiple city agencies and underlying

support groups, strengthening communications and collaboration among

departments. Using the solution, the organization can now take corrective

actions to avoid congestion on crowded beach days.

Cities are addressing significant challenges and raising the bar with new

services they are offering citizens.

• IBM® Intelligent Operations Center

• IBM Global Business Services® – Business

Consulting Services

<10 percent savingsanticipated per year through more

effective deployment of resources



Bluemix powers the essential DevOps services for systems of engagement

What is Bluemix? The IBM Bluemix™ platform is a

premier platform-as-a-service (PaaS) solution for

DevOps.

A one-stop, open-standards, cloud-based platform for

building, managing and running applications—mobile,

web, big data, new devices and more.

Go live in seconds

DevOps

APIs and services On-premises integration

Flexible pricing Layered security



Retail

Reduced operations costs

by 30%

Hospitality

Reduced defect resolution

time by up to 300 %

Transportation

Went from 0 to implementing

a mobile app from a database

on premises in 15 days

Healthcare

Increased time to market

delivery by 35%

Technology

Reduced deployment of new

customers from 2 days to 30

seconds

Finance

Cut development time from

6 weeks to 2 weeks

Companies use the Bluemix Platform today to build and deploy mobile and web apps

They can realize value in days, not months



Cognitive Cloud – the

future of ADI

Multi-structured

data across

Public, Private,

Social and Device

Sources

Pre-integrated

with Watson’s

deep Q&A

service to

surround

dialoging with

Cognitive

Insights

IBM

Watson

DATA FABRIC

ANALYTICS FABRIC

APPLICATIONS FABRIC

PRIVATE

CLOUD

Cognitive

Client

Cloud

Public, e.g. SAP

Community,

Private, e.g. Knowledgebase,

FAQ’s, Tickets,

Social, e.g. Super Users, User

Forums, Blogs

ConciergeAssisted Performa

nce

“Watson for Employees”

Application



Enabling clients to procure and consume personalized solutions ‘as a service’ through Cloud Business Solutions

Consulting Services / Implementation

Industry Accelerators / Assets / Frameworks

Software Products

Business Process Services

Security, Monitoring, Managed Support

Cloud Infrastructure

Inte

gra

ted

Co

ntr

act

an

d P

rici

ng

Devices

CL

OU

D B

US

INE

SS

S

OL

UT

ION

S



• Customer Intelligence

• Customer Data

• Digital Commerce

• Mobile Industry

Accelerators

• Social Analytics

• Omni-Channel

Marketing

• Digital Experience

Operations

• Predictive Asset

Optimization

• Smarter Buildings

• Smarter Asset

Management

• Care Coordination

• Emergency

Management Center

• Telematics Analytics

• Source to Pay

• Counter Fraud

• Order to Cash

• Mortgage

Analytics

• Risk and

Performance

Mngt.

Sampling of clients; shared under NDA

Marketing IT

• Personalized

Learning

• Recruitment

• Human

Resources

Sampling of clients; shared under NDA

Finance

More than 20 Cloud Business Solutions available on IBM Cloud

Marketplace

HR

• Your Application

Managed on Cloud

(YAMoC)



Vertically IntegratedService

Remove IT fromthe edge

Move from CapExto OpEx

Control pace & scale of growth

Long tail ofapplications

First steps into cloud

Secure managed hosting & support

with dedicated options app-by-app

Your application migrated to the cloud

Integrated application& infrastructure support

output-based consumption charging

What’s different

Combined application & infrastructure support

Simple pricing based on readily available information

Your Application Managed on

Cloud



New partnerships create a cloud ecosystem at Enterprise-scale



EVERYTHING AS A SERVICE: We’re in a new phase in the evolution of how business value delivered and consumed

AT THE SPEED OF BUSINESS: As agility and speed are paramount, DevOps becomes a business requirement

THROUGH THE ECOSYSTEM FOR THE ENTERPRISE: We’re building the best ecosystem of partners for the enterprise

IBM is leading a fundamental shift in the consulting market

IBM Global Business Services Cloud Update

Data & Analytics

Transcript of IBM Global Business Services Cloud Update