IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare
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Transcript of IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare
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SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011
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IBM Expert Network on Slideshare Highlights Individual Voices
Ross MayfieldVP Business Development
SlideShare
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More than YouTube for Powerpoint
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Professional Sharing Community
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Powerpoint Democratizing Ads
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Visual Business
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From Professionals to Businesses
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Viral Marketing Through Content
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Who
• Top 200 site on the web• 45 Million user/mo• 150 Million pages/mo• 3 Billion slides/mo• Professionals…majority
are business decision makers (Media kit)
• New VP Biz Dev at SlideShare
• Longtime advisor• Chairman and Co-
founder of Socialtext• Social software pioneer
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Beyond professionals presenting themselves
…we started working with businesses too
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Custom Branded Channels
Branding
Communication
Engagement
Lead Generation
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A lot of them.
…even regulated companies
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Share control to create value(the core pattern of Web 2.0)
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Your People are on SlideShare..
…building their brands as professionals
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With SlideShare Networks…
…they can present themselves while building your brand
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Curate and Aggregate Content
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IBM Expert Network
http://SlideShare.com/IBM
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Networks are made of groups too.
http://SlideShare.com/Dell