IBM - Cognitive retail - know what your customers want before they do
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Transcript of IBM - Cognitive retail - know what your customers want before they do
Cognitive Retail
“Know what your customers want before they do”
Tony Maile, Retail Leader Europe
Mobile Marketing February 2017
4 out of 5 retailers think they know their customers
Source: IBM and Econsultancy - The Consumer Conversation
4 out out of 5 retailers think they know their customers
1 in 5 customers say their retailer knows them!
Source: IBM and Econsultancy - The Consumer Conversation
“We have a 3 second audition”
Alex Baldock, CEO Shop Direct
Alchemy Language
Conversation
Dialog
DocumentConversion
Language Translation
Natural Language Classifier
Retrieve & Rank
Tone Analyzer
Personality Insights
Language
Speech to Text
Text to Speech
Speech
Visual Recognition
Vision
Tradeoff Analytics
Alchemy Data News
Data Insights
Watson API’s
The Easy System
The future
Find an uplifting quote
“By connecting data from multiple sources and designing for the user, retailers can create more-relevant experiences that pull you into a store, website, or app.
Even more powerful, they can predict what you want before you do.”
Harvard Business Review
https://hbr.org/2016/11/how-predictive-ai-will-change-shopping
Thank you