IBM CIO 2010 Outlook - Roo Reynolds

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© 2007 IBM Corporation 2010 CIO Outlook Roo Reynolds (with thanks to Dave Newbold)
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I'm presenting the IBM CIO 2010 Outlook at IBM iForum, Zurich (26th November 2007). I can't take the credit for writing it; Dave Newbold did the hard work on this one.

Transcript of IBM CIO 2010 Outlook - Roo Reynolds

Page 1: IBM CIO 2010 Outlook - Roo Reynolds

© 2007 IBM Corporation

2010 CIO Outlook

Roo Reynolds(with thanks to Dave Newbold)

Page 2: IBM CIO 2010 Outlook - Roo Reynolds

IBM CIO Technology and Innovation

© 2007 IBM Corporation2 2010 CIO Outlook

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IBM CIO Technology and Innovation

© 2007 IBM Corporation3 2010 CIO Outlook

“The 2010 CIO Outlook

is a point of view on future

IBM business transformation

and a roadmap for IBM’s CIO

organization”

2010 trends and impact Current opportunity gaps Enterprise 2.0 Employee scenario Inhibitors Indicators

CIO Outlook

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IBM CIO Technology and Innovation

© 2007 IBM Corporation4 2010 CIO Outlook

Trends with the most business impact in 2010• Global integration• Participatory internet• Workforce demographics• Software as a service• Virtualized data and

devices• Simplicity from design

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IBM CIO Technology and Innovation

© 2007 IBM Corporation5 2010 CIO Outlook

Opportunity gaps• Plans are in place for data, productivity,

business process and infrastructure optimization, and transition to services oriented architecture (SOA).

• Therefore, we focused the 2010 CIO Outlook on:

1. Employee driven integration

2. Global collaborative innovation

3. Aggressive pursuit of simplicity and hosting

“Its all about integration and innovation” - Sam Palmisano, April 25, 2006

Page 6: IBM CIO 2010 Outlook - Roo Reynolds

IBM CIO Technology and Innovation

© 2007 IBM Corporation6 2010 CIO Outlook

2010 CIO Outlook themes

• Open data to (re)use• Capture participation• Transition to simple and

open hosted tools• Encourage customization• Reward sharing via reputation• Integrate results with clients

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IBM CIO Technology and Innovation

© 2007 IBM Corporation7 2010 CIO Outlook

“You will waste your investment in SOAunless you have enterprise information

that SOA can exploit." Gartner Research, 2005

SOA builds a foundation of application and data services that permit business agility and encourage the reuse and ‘remixing’ of components

Integration foundation: Services Oriented Architecture

1.

2.

ServiceFlow

Data

ExistingApplications

NewService Logic

B2BInteractions

Portal Service SOA/REST

Service Request 3.

Stra

tegy

Tact

icsEx

ecut

ion

BusinessAdministration

FinanceAdministration

Supply Chain & Distribution

Store/ChannelOperations

ManageCustomers Merchandising

Tran

sform

ation

View

Planning

LOB Planning

Procurement

Financial Planning

Finance

Treasury

Back Office

Accounting

SCM

Transportation

Inventory

Store Services

Perf. Mgt.MI

Process Design

Alliances

Market Mgt.

Real Estate

IT

HR

Distribution

Logistics

DistributionOps.

Supply/Demand

Customer Sat.

Space Mgt.

ProductDirectory

Vendor Mgt.

Item Mgt.CustomerDirectory

Order Mgt. Store Mgt.

Inventory

Channels

CRM

CustomerAccts.

Store/Channel

StrategyLabor

Promotions

IPT

Insights Vendors Store Design

Legal/Reg

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IBM CIO Technology and Innovation

© 2007 IBM Corporation8 2010 CIO Outlook

Innovation foundation: Web 2.0 patterns

•User-driven adoption

•Value on demand•Low cost of entry•Public infrastructure

Service, not software •Recommendatio

ns•Social networking features

•Tagging•User comments•Community rights management

Users add value

•Responsive UIs (AJAX)

•Feeds (Atom, RSS)•Simple extensions•Mashups (REST APIs)

Easy to use and remix

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IBM CIO Technology and Innovation

© 2007 IBM Corporation9 2010 CIO Outlook

Community: how it works outside the firewall

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IBM CIO Technology and Innovation

© 2007 IBM Corporation10 2010 CIO Outlook

Software as a Service (SaaS)

The new generation of hosted software is:

• Simpler to use• Easy to deploy and manage• Easy to customize • As capable• Often easier to integrate • Lower cost

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IBM CIO Technology and Innovation

© 2007 IBM Corporation11 2010 CIO Outlook

Enterprise 2.0• This combination of SOA, Web 2.0 patterns and

SaaS is the core of the 2010 CIO Outlook strategy• Some analysts call this Enterprise 2.0*

• What is the business value for IBM?• User driven innovation in search, data

quality, customer insight, process improvement, etc.

• Simpler more productive solutions for everyone, especially mobile employees

• Integration of user tasks, business processes and social awareness to improve quality of results

• Reduced cost and higher employee satisfaction

• Innovate Enterprise 2.0 solutions for our clients

* Andrew McAfee, Sloan Management Review, Spring 2006

SocialFriendingBlogsBlog commentsTagging colleaguesReputation evaluationsOpen wikisTagging documentsOpen 'Activities' (task scripts)Using browser scriptsScripting formal processesDesktop task mash-upsExtending internal apps. (via script)Writing Situational ApplicationsDesktop widgetsData APIsREST Services APIsWeb ServicesTechnical

Ente

rpri

se 2

.0 S

pect

rum

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IBM CIO Technology and Innovation

© 2007 IBM Corporation12 2010 CIO Outlook

Example: Building employee profiles

How can we do a better job finding the right people, building relationships and trust?

• Auto profiling?

• Better search?

• Include patents?

• Include blogs?

Encourage tagging…

and then exploit it!

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IBM CIO Technology and Innovation

© 2007 IBM Corporation13 2010 CIO Outlook

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IBM CIO Technology and Innovation

© 2007 IBM Corporation14 2010 CIO Outlook

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IBM CIO Technology and Innovation

© 2007 IBM Corporation15 2010 CIO Outlook

How can we do a better job finding the right people, building relationships and trust?• Auto profiling?• Better search?• Include patents?• Include blogs?• Encourage tagging

and then exploit it!• Social network

from tags

Example: Building employee profiles

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IBM CIO Technology and Innovation

© 2007 IBM Corporation16 2010 CIO Outlook

Exploiting tagging

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IBM CIO Technology and Innovation

© 2007 IBM Corporation17 2010 CIO Outlook

Exploiting tagging

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IBM CIO Technology and Innovation

© 2007 IBM Corporation18 2010 CIO Outlook

Exploiting tagging

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IBM CIO Technology and Innovation

© 2007 IBM Corporation19 2010 CIO Outlook

Example: Employee desktop now and then

Current employee desktop:• Many generalized tools• Integration via cut & paste• Business process are ad hoc• Success depends on personal experience and network• Limited mobility and client access

Future employee desktop:• Simple, hosted tools• Integrated by Activities and feeds• Business process visible and reused• Success depends on community• All components mobile and accessible

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IBM CIO Technology and Innovation

© 2007 IBM Corporation20 2010 CIO Outlook

Detail: Employee desktop elementsClient dashboard• Custom assembled for client by the employee• Allows extranet access• Is a Situational Application

Mobility• All Workplace components accessible at any time

Catalog• Desktop widget • Task specific

‘mash-ups’ sharing

Activities• Task oriented view • Shared and refined by everyone – all with tags, ratings, reputations and recognition

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IBM CIO Technology and Innovation

© 2007 IBM Corporation21 2010 CIO Outlook

Inhibitors

Critical issues are:• Opening enterprise data for reuse• Creating web 2.0 component examples• Creating lightweight infrastructures:

• Catalogs• Federated and more secure identity

(Higgins) • Enterprise TR3 (tagging, rating, reputation

and recognition)• Massive, reliable and inexpensive data

stores• Giving permission to employees

“User acceptance is

our measure of success”

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IBM CIO Technology and Innovation

© 2007 IBM Corporation22 2010 CIO Outlook

2003 2004 2005 2006 2007 2008 2009 2010

Leading indicators

TAP

Early

Ado

pter

Mem

bers

hip

(‘000

s)

200

175

150

125

100

75

50

25

Uniq

ue ta

gs c

reat

ed (c

umul

ative

000

’s)

70

60

50

40

30

20

10

Collaborative innovationenvironment

ValuesJam: employees co-create IBM corporate values

Early adopter program and component catalogs Dynamic

workplace

Open security

Business Process visualizationson desktop

Very low coststorage

Web identity and reputation

Enterprise tagging server

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IBM CIO Technology and Innovation

© 2007 IBM Corporation23 2010 CIO Outlook

…or with a billion-person

workforce?